Notes from after the click.
168 posts on landing pages, conversion, tracking, websites and the systems behind them, written mostly by Waseem since 2018 and updated when the facts change. Start with the three most people read, or filter by topic.
Start with the three most people read
Ranked by search clicks, not by us.
Thank you page after form submission: 10 examples
Ten thank you page examples after form submission, with the practices that work for contact forms, webinars, demos, lead magnets and purchases, drawn from 3,000+ pages.
Landing page size: a guide to the right dimensions
The desktop and mobile widths, banner sizes, image ratios and file size we use when sizing a landing page, and why width matters more than height.
Advertorial landing pages: 9 examples & guide
What is an advertorial landing page? 9 real examples with design breakdowns, best practices for writing and designing advertorials, and how they fit into your marketing funnel.
Newest first
13 best SaaS landing pages with analysis
Thirteen SaaS landing pages sorted by funnel stage, with the element each one gets right and two Apexure case studies with results.
Website redesign checklist: 40 checks before, during and after launch
A 40-point website redesign checklist from an agency that has rebuilt hundreds of business sites: what to record before you start, what to insist on during the build, and what to test in the first 30 days so the redesign does not cost you the leads you already had.
Website maintenance cost: what businesses pay and what they should get
What website maintenance costs in 2026, what the price actually covers, the four ways it is sold, and how to tell a good maintenance quote from one that will leave your site unpatched and your tracking broken.
Server-side tracking explained: what it fixes, what it does not, and what it costs
Server-side tracking moves your tags from the browser to a server you control. What it recovers, what it cannot fix, how the set-up runs and what Google Cloud and Stape charge in 2026.
Quote to cash explained: the 8 steps, the software and where the money leaks
Quote to cash is everything that happens between a customer asking for a price and the money landing in your account. Here are the eight steps, what the software options cost in 2026, and the five places small businesses lose money between the quote and the invoice.
12 professional services landing page examples: law, recruiting, consulting and advisory
Twelve professional services landing page examples we designed for law firms, recruiters, consultancies and advisers, with the decision on each page that turns a sceptical buyer into a booked call.
HubSpot vs Pipedrive: prices, seat maths and when neither is the answer
HubSpot Sales Hub starts at $20 a seat and Pipedrive at $14, but the bill for five people over two years is where they separate. The 2026 prices, the fees and limits that decide it, worked bills, and the third option.
Webinar funnel guide: landing page, promotion, emails and automation
The six-step webinar funnel we use for B2B lead generation, from the registration page to the follow-up sequence and the CRM numbers that show if it paid off.
12 healthcare landing page examples that convert anxious patients
Twelve healthcare landing page examples we designed, from dental implant clinics to mental health treatment, with a breakdown of what each page does to earn a nervous patient's trust and the booking that follows.
GoHighLevel pricing: the $97, $297 and $497 plans, and what you actually pay
GoHighLevel costs $97, $297 or $497 a month before usage. Here is what each plan includes, the per-text, per-minute and AI rates HighLevel publishes, and four worked bills for 2026.
Should you build your own CRM? A founder's comparison with HubSpot
We replaced HubSpot with a CRM we built, then built them for clients. Here is when building your own CRM beats a platform, when it does not, what it costs over three years and what the build actually involves.
Facebook Ads landing page: a practitioner's guide
How to build a landing page for cold Facebook traffic, with the seven elements, the Pixel and CAPI tracking stack, Meta's policy rules and the Andromeda shift.
Want a page of yours taken apart?
Send us a landing page and we send back what we would change and what we would leave alone. Free, in writing, from the people who write these posts.
Meta Ads vs Google Ads landing pages: which platform converts better?
Facebook Ads vs Google Ads: which platform converts better? Compare cost, performance benchmarks, and the platform-specific landing page architecture that lifts ROAS.
LinkedIn Ads landing pages: how to convert $20+ clicks into leads
Why LinkedIn's $8 to $14 clicks need their own landing page, the CPL benchmarks by industry, and the seven tactics we use to get pages to 4% to 9%.
Below average landing page experience? Fix it
Google showing 'Below Average' landing page experience? This guide covers every quality score factor and the exact fix order, with real CPC data.
Landing page conversion rate benchmarks by industry
Landing page conversion rate benchmarks by industry with first-party data from 3,000+ projects. Compare your rates against SaaS, B2B, ecommerce, healthcare, finance, and education benchmarks for 2026.
Performance Max landing pages: the CRO playbook for higher conversions
Learn how to design Performance Max landing pages that convert. Covers URL expansion, asset group alignment, A/B testing under PMax, and CRO best practices from 3,000+ projects.
The landing page audit checklist we use after 3,000+ pages
A practitioner's landing page audit checklist covering above-the-fold, CTAs, forms, speed, mobile, SEO, and trust signals — built from 10+ years and 3,000+ projects at Apexure.
B2B landing page examples: 25+ designs that actually convert
25+ real B2B landing page examples we designed at Apexure, with CRO scores, design breakdowns, and the psychological principles that make them convert.
Video landing pages: 8 examples & best practices
See 8 real video landing page examples that increase conversions. Learn where to place video, which types work best, and how to avoid the mistakes that kill page speed and engagement.
Thank you page after form submission: 10 examples
Ten thank you page examples after form submission, with the practices that work for contact forms, webinars, demos, lead magnets and purchases, drawn from 3,000+ pages.
The complete guide to conversion rate optimisation (CRO)
The definitive CRO guide from an agency that has built 3,000+ pages since 2015. Learn our 13-step process, EPIC testing framework, and proven tactics — backed by real case study data showing 50%+ conversion rates.
B2B website strategy: the complete guide
A practical B2B website strategy framework covering messaging, design, SEO, AEO, and conversion architecture. Includes 2026 buyer behaviour data, benchmarks, and a website audit checklist.
Above the fold landing page design: the first 5 seconds
Learn how to design above-the-fold landing page sections that convert. Includes a 7-point audit framework, real case studies with conversion data, and common mistakes we see across 3,000+ projects.
Advanced PPC landing page tactics that lift conversions
The median PPC landing page converts at 6.6%. These advanced tactics, mobile CRO, form design, exit overlays, chatbots, and social proof placement, show how to close the gap to top-quartile performance.
A/B testing case studies with real lift numbers
Real A/B testing case studies from client tests across 3,000+ projects, with actual lift percentages, methodology, and takeaways. No theory, just results.
B2B landing page optimization: 9 proven tactics for more leads
9 B2B landing page optimization tactics backed by conversion data from 400+ projects. Includes form strategy, social proof placement, A/B testing, and 2026 benchmarks.
B2B SaaS lead generation: 12 strategies that actually work
12 B2B SaaS lead generation strategies backed by real campaign data, updated benchmarks, and practitioner experience. Includes AI-driven tactics, funnel benchmarks, and landing page best practices.
PPC landing page optimization: a step-by-step guide
Learn how to optimize PPC landing pages for higher conversion rates. A 6-step process covering audits, diagnostics, A/B testing, Quality Score, and the 2026 Google Ads AI quality model.
Pre-recorded webinars: pros, cons & best practices
Pre-recorded webinars achieve 65% attendance rates vs 40% for live events. Learn the pros, cons, hybrid formats, top platforms, and best practices for 2026.
Why your landing page is not converting: 14 fixes
Discover 14 proven reasons your landing page is not converting and actionable fixes backed by real data from 3,000+ projects. Boost your conversion rate today.
Landing page optimisation: the complete guide
Learn landing page optimisation from an agency with 3,000+ projects. Data-backed strategies, A/B testing frameworks, and real case studies that drive results.
High converting landing pages: 12 elements that drive results
What separates a 2% landing page from a 12% one? The 12 elements every high converting landing page needs, with benchmarks, examples, and data from 1,000+ projects.
The CRO process: 8 steps to systematic conversion growth
The 8-step CRO process we use at Apexure across 300+ clients. From audit to A/B test to iteration — with the EPIC prioritisation framework, benchmarks, and real case data.
Spy on competitor landing pages: PPC intel guide
Learn how to find, analyse, and beat your competitors' landing pages. Tools, techniques, and a step-by-step PPC competitive intelligence process with real examples.
Splash page vs landing page: differences & examples
What is a splash page and how is it different from a landing page? Side-by-side comparison with examples, anatomy breakdowns, and guidance on when to use each.
Landing page optimization: 12 best practices with examples
12 landing page optimization best practices backed by real data and case studies. Includes a checklist, the EPIC CRO framework, and examples from 3,000+ projects.
Lead generation landing pages: 9 examples
9 lead generation landing page examples we built for real clients, with conversion analysis. Plus best practices, benchmarks, and a post-capture checklist.
Landing page CRO strategy: a practitioner's guide
A step-by-step landing page CRO strategy built from 1,000+ projects. Covers benchmarks, the EPIC prioritisation framework, tool stack, testing process, and real case studies with conversion data.
Landing page CTA button: 15 tips that convert
15 proven CTA button tips backed by 3,000+ landing page projects. Learn placement, copy, colour, and A/B testing strategies that lift conversion rates.
CRO consultant: what they do, what they cost & when to hire one
What does a CRO consultant actually do, and what should you pay? Pricing benchmarks, a hiring checklist, and 8 signs it's time to bring in a conversion rate optimization consultant.
CRO and UX: how to use UX research to increase conversions
Learn how CRO and UX work together to increase conversions. Practical framework, real case studies, and a step-by-step process for integrating UX research into your conversion rate optimization.
Advertorial landing pages: 9 examples & guide
What is an advertorial landing page? 9 real examples with design breakdowns, best practices for writing and designing advertorials, and how they fit into your marketing funnel.
Website conversion optimisation: 12 proven tactics
12 battle-tested website conversion optimisation tactics used across 3,000+ projects. Learn how to fix low conversion rates, optimise CTAs, build trust, and turn more visitors into leads — backed by real case study data.
Landing page conversion rate optimisation: 15 proven tips
15 landing page conversion rate optimisation tips from ten years of landing page work. The clarity-first framework we use on client pages, with the reasoning behind each tip.
13 paid search landing page best practices
Battle-tested paid search landing page best practices from 500+ PPC projects. Learn the 7 don'ts killing your Quality Score and 6 dos that lift conversion rates — with real examples.
B2B SaaS landing pages: strategy for more demos
The complete B2B SaaS landing page strategy backed by real conversion data from 200+ SaaS projects. Learn which page types to build, how to write clarity-first copy, and the testing framework that consistently lifts SaaS sign-ups by 30-60%.
SEO vs PPC landing pages: key differences
For marketers running both channels, what separates an SEO landing page from a PPC one and the client results behind giving each its own page.
Landing page vs home page: key differences explained
Landing page vs homepage explained. Landing pages drive conversions with a single CTA while homepages introduce your brand. Learn when to use each, see side-by-side comparisons, and discover why sending paid traffic to a homepage costs you leads.
High-ticket coaching funnel: building an expertise-driven brand
How we built a high-ticket coaching funnel for a doctor-led education brand, from a small beta cohort to a self-serve alpha funnel, and the stack that runs it.
Cost for responsive web design: what to expect
What business owners should budget for a responsive website, what moves the price, and where AI cuts cost and where it does not.
AI landing pages vs agency builds: pros, cons and best use
Compare AI landing pages vs agency builds, learn their pros, cons, and when to choose each to boost conversions and save time.
6 tools to create wireframes with AI
Six AI wireframing tools given the same homepage prompt, with what each produced and which kind of team each one suits.
How often should you redesign your website for conversions?
Learn how often to redesign or refresh your website, backed by stats and tips. Discover data-driven strategies to keep your site modern and effective.
Landing page URL guide: best practices with examples & more
How to structure, name and track a landing page URL so it stays short, readable and measurable, with three patterns we use for client pages.
Landing page subdomain examples and types
When to host landing pages on a subdomain versus a subdirectory, with live examples from Taxfix, DOOR3, Zoho and Canva for marketers running PPC campaigns.
What is website conversion? How to measure and improve it
What counts as a website conversion, how macro and micro conversions differ, the formula and GA4 steps to measure it, and seven ways to improve it.
11 newsletter landing page examples you need to check out
Eleven newsletter sign-up pages, from Milk Road to The New York Times, and the five elements every one of them gets right before asking for an email.
How to integrate AI in website design?
Learn how to integrate AI in website design to boost user experience, automate tasks, personalize content, and drive more sales with smart tools.
How to build AI agent friendly websites?
Build AI agent friendly websites by using APIs, structured data, semantic HTML, and a consistent website layout. Learn more about AI agents & websites here.
Website design outsourcing costs: what to expect
What outsourced website design costs by project size, provider type and hidden extras, with the rates sourced from GoodFirms, Upwork, Index and WebFX.
How to build & optimize local landing pages for local users
Learn to create effective local landing pages that improve SEO, attract local traffic, and convert visitors into valued customers with our expert guide.
How to do landing page analysis the right way
The tools, KPIs and frameworks we use to analyze a landing page, with two client results showing what a fix is worth.
CRO for local search: maximize local leads now
How local businesses turn 'near me' searchers into leads, where local SEO stops and CRO starts, and eight strategies with the metrics to track.
Top 9 financial services website design examples
Nine financial services websites that earn trust, what each does well, and the checklist we apply to finance sites built to produce enquiries.
Landing page testing basics for faster optimization
The types of landing page tests, the tools that run them, and the traffic and timing rules that decide whether a result can be trusted.
Landing page compliance: everything about GDPR & enforcement
What GDPR requires of a landing page and its analytics, and the privacy policy, terms and consent pattern that keeps leads and trust.
28 landing page mistakes that make you lose revenue
Want to avoid revenue losses caused by landing page mistakes? Learn from these 28 common errors to optimize your landing pages for maximum conversions.
9 landing page hacks that will increase your ROI
Explore top landing page hacks to boost conversions. Tailored for marketing managers, our guide can help you optimize your PPC ads and ROI.
17 landing page optimization tools every marketer must know
Discover top 17 landing page optimization tools to increase conversions. These tools bring strategic gains for marketers and growth managers.
How to build an AI-generated landing page like a pro
Four AI tools we tested for wireframes, copy, imagery and animation on landing pages, what each is good for, and where an agency still earns its fee.
12 CRO mobile optimization tips for higher mobile engagement
Twelve mobile-specific CRO fixes, from page weight and thumb-zone layout to form design and CTA placement, for pages that convert worse on phones than desktop.
Pillar page vs landing page: which one to choose?
Dive into our breakdown of the pillar page vs landing page discussion. Understand their unique roles and potentials in the stages of your marketing funnel.
Landing page SEO to rank and convert on SERPs
Landing page SEO can help you build sustainable traffic over time. Learn how to build a search engine-optimized landing page to rank today.
How conversational landing pages transform user engagement
Explore the impact of conversational landing pages, learn how to build them, and see how Apexure can help boost engagement and conversions.
11 SaaS demo landing pages that make users book instantly
Eleven request-a-demo pages taken apart element by element, showing how SaaS teams qualify bottom-of-funnel visitors and get the call booked.
How to monitor landing pages for optimized conversions
Monitor landing pages to optimize conversions and get better results. With Apexure, you'll learn the best practices and tools used to stay ahead of the game.
CRO testing: everything you need to maximize conversions
Learn how CRO testing works to boost conversions. Get into the depths of testing types, strategies, and tools, with examples. Do it with Apexure today!
Is your post-click landing page strategy missing the mark?
Impressive post-click landing pages make your ad campaigns truly successful. Learn what your post-click strategy might be missing through this blog post.
9 mobile app landing pages to spark creativity & conversions
App landing pages can make or break your conversions. Discover how to use mobile app landing pages effectively through examples for desktop and mobile.
6 landing page secrets that can get you more conversions
Six lessons from Apexure case studies, each with the before and after conversion rate, on what separates a 2% page from a 20% one.
11 referral landing page examples to inspire B2B and SaaS
Eleven B2B and SaaS referral pages, from Ubindi to TheraNest, and the feature each one gets right, plus two ways to set up your own program.
11 lead magnet landing page examples to inspire you
Eleven lead magnet landing pages, from a free consultation to a cheat sheet, with what each does well and how to build and test your own.
7 event landing page examples for design inspiration
Learn from the best event landing page examples and get the right design inspiration for your next conference. Make sure to check the examples carefully!
Sales page vs landing page: which one do you need?
Sales page vs landing page? Tricky one but here is how to choose the one that will give you the most conversions for your products or services.
8 SaaS demo best practices for higher conversions
How to prepare and run a SaaS demo that converts, from the booking page and research to handling missing features and the 24-hour follow-up.
Unbounce vs Leadpages: which is better?
A side-by-side of Unbounce and Leadpages on price, builders, forms, mobile, testing and integrations, with a recommendation by company size.
11 free trial landing page examples to get more sign-ups
Eleven free trial landing pages from Semrush to Shopify, broken down section by section, with the elements they share and a note on PPC versus SEO pages.
10 subscription landing page examples for maximum sign-ups
Ten subscription pages across newsletters, SaaS plans, memberships, streaming and boxes, with what each one does to turn a visitor into a recurring customer.
23 landing page form design best practices with examples
Twenty-three form design practices from our own landing page testing, covering layout, fields, mobile input, trust signals and consent.
How to create a landing page without a website
A step-by-step route for founders and marketers to a live landing page with no website behind it, from builder choice to tracking.
How much does a landing page design cost?
What a landing page costs across builders, templates, freelancers, in-house teams and agencies, and which factors push the price up.
8 best SaaS pricing page examples to follow
Eight SaaS pricing pages broken down section by section, with the tier, comparison and social proof tricks each one gets right.
Competitor comparison landing pages: examples and tips for SaaS
What to put on a SaaS comparison page and what to leave off, with teardowns of Webflow, HubSpot, Zoho, Keap and ActiveCampaign.
13 types of landing pages: which one to use and when
Learn about different types of landing pages with the help of examples. Find the next landing page design idea for your campaign.
What are the key components of a landing page?
Learn the landing page features that might be affecting your conversions. Get to know how you can use landing page elements like social proof, CTAs, FAQs, etc.
Landing page A/B testing framework to maximize conversions
A seven-step framework for A/B testing landing pages, with the sample size math, what to test first and what to do when traffic is too low.
Landing page size: a guide to the right dimensions
The desktop and mobile widths, banner sizes, image ratios and file size we use when sizing a landing page, and why width matters more than height.
Landing page funnel guide: from top to sales with examples
A landing page funnel consists of web pages that direct visitors toward the buying decision. Learn how each funnel page can be used to get maximum leads.
Microsite vs landing page: which will work for you?
A side-by-side comparison of microsites and landing pages for campaign planners, covering cost, hosting, SEO, PPC and when each wins.
Landing page vs product page debate: which is better?
When to send traffic to a product page and when to build a landing page, with Rocket Money's two pages side by side as the worked example.
How to use pre-launch landing pages to market new products
Here’s everything you need to know about building the perfect pre-launch landing page that converts page visitors into leads and sales.
What can a landing page company do for SaaS brands?
How we build and optimize landing pages for SaaS clients like Craver, Headway and Flare, and the five problems that show up when page counts grow.
Which attributes describe a good landing page experience
A good Google Ads landing page experience comes using the right attributes. Take your landing page experience from below average to above with this guide.
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Optimise your SaaS sales funnel with the right landing pages
Which landing page to use at each of the four SaaS funnel stages, from lead magnet and pre-launch pages to sales, competitor and referral pages.
How to build a responsive landing page to get big results
The five elements that make a landing page work on every screen, from fluid grids to 48-pixel tap targets, and how mobile UX differs from desktop.
ROI vs ROAS: which is the best metric for ad campaigns
ROAS vs. ROI- which metric is better for your ad campaigns? Learn how they're calculated, their recommended values, and ways to improve them.
Are ecommerce PPC ads worth it? A study of the top 100 Shopify stores
PPC for ecommerce sites can be confusing. Are PPC ads still worth it? In this research, we reveal how the best-performing Shopify websites use PPC.
Top 9 SaaS landing page examples for inspiration
Nine SaaS landing pages from Figma, Canva, Monday, HubSpot and others, broken down into the top-fold, proof and CTA patterns worth copying for PPC.
7 landing page metrics to measure your performance
Measuring the landing page metrics timely can help you learn what's working and not working. Let's deep-dive into the right metrics for landing page success.
10 SaaS landing page best practices to maximize conversions
SaaS landing page best practices are necessary for conversions. Keep these 10 tips and tricks up your sleeves to win customers at large.
23 landing page experiments you need to try
Twenty-three A/B tests grouped by page section, from headline to testimonials, and the scoring we use to decide which to run first.
How to integrate a landing page with payment gateway?
A landing page with a payment gateway can help you open sales like never before. Learn how payment landing pages work to improve your sales funnel.
How to make a landing page for free
Seven landing page builders with real free plans, tested on ease, integrations, hosting, templates and mobile, with the caps that bite on each one.
Squeeze page vs landing page: what's the difference?
Scouring the internet for info about squeeze page vs landing page? Look no further as we break down the differences and give tips for making them work for you.
High-impact landing page UX designs: frameworks & examples
Five UX frameworks, from BASIC UX to Fogg and the Honeycomb, applied to real landing pages so you can pick one and design against it.
6 ecommerce landing page examples to ace PPC and sales
Learn from the best ecommerce landing page examples. Get to know how top brands design their ecommerce pages for maximum sales and conversions.
8 long-form landing page examples that deliver leads & sales
Master long-form landing pages with examples and prepare to sell high-ticket items to a targeted audience. Learn from Ali Abdaal, Amy Porterfield, and more.
A landing page mockup guide to fast-track conversions
A landing page mockup is necessary to determine what works best for a business. Follow these design tips and tools to build an effective mockup.
WordPress vs Unbounce: the best platform for landing pages
Where WordPress and Unbounce each win for landing pages, and how to run the two together instead of choosing one.
5 landing page background ideas to improve user experience
Landing page background can heavily impact the look and feel of your user experience. Learn different ways to make your landing page background more compelling.
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PPC for SaaS not working? The answer might be your landing page
Strong landing pages are the key to successful PPC for SaaS. Dive into the tips and tricks to learn how to design the right PPC landing pages.
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Landing page conversions: ideas that work for our clients
Benchmarks, the value proposition, and the industry-specific elements that lifted conversions on our finance, SaaS, healthcare and mortgage client pages.
How to write landing page copy that gets you more leads
For marketers writing their own pages, the frameworks and worked examples behind landing page copy that turns visitors into leads.
Why is an interactive landing page important for sales
Why pages that ask the visitor to do something convert better, six interactive elements with live examples, and the drawbacks to plan around.
How to optimize your landing page headlines
A headline formula, nine patterns with real page examples, and the checks to run before you A/B test your landing page H1.
How to create a landing page wireframe with tips & examples
What goes into a landing page wireframe, in what order, and how it differs from the mockup that comes after it.
Landing page length confusion: here's how Apexure can help
How to pick the right landing page length from the visitor's awareness, intent and referral source and the size of your offer, with two client examples.
10 steps to better landing page engagement rate
What GA4 counts as an engaged session, why landing pages score low, and ten fixes from headline to white space for marketers running paid traffic.
14 expert lessons to learn from our top web designers
Fourteen working rules from Apexure's designers on goals, hierarchy, imagery, colour and dark mode for anyone briefing or building a website.
How to improve landing page UX for better conversion
Eleven practical UX fixes for a landing page, from a leaner layout and shorter form to heatmaps and usability testing.
6 best landing page examples by Apexure and why they convert
Six Apexure-built landing pages with their real conversion rates and the persuasion principle each one leans on.
What is a sales page: conversion-boosting tips and examples
What a sales page is, how it differs from a landing page and a product page, when to go long or short, and the tips that make one convert.
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Click to call landing page: optimize it for phone calls
Get to know the best click-to-call landing page hacks, assembled from over 50 plus landing pages created by Apexure. The best examples are included.
FAQ page design: best practices, layout ideas & examples
Which FAQ layout to use for how many questions, how to pick and order the questions, and nine FAQ sections from our portfolio to copy.
Dynamic keyword insertion for landing pages: the complete guide
Learn how dynamic keyword insertion (DKI) works on Google Ads landing pages. Step-by-step setup for Unbounce, WordPress, and Instapage — plus best practices, examples, and common mistakes.
ActiveCampaign landing pages: pros, cons and design tips
What ActiveCampaign's landing page builder does well, where it falls short, and nine design rules for pages built on it.
Ways to increase landing page social proof for more conversions
Here is a guide to understanding the psychology of landing page social proof and the major sources of social proof on landing pages.
B2B website homepage design
For B2B marketers, what a homepage has to do in its first few seconds and the ten elements that turn a first visit into a lead.
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Email capture landing page inspirations
Eight practices and three worked examples for pages whose only job is to collect an email address, from form length to urgency and trust.
10 best landing page builders, with pros and cons
Ten landing page builders compared on templates, integrations, A/B testing and price, with the catch in each one spelled out.
User-centric landing pages: process and benefits
A three-part method for building landing pages around what brings visitors in, what drives them off and what makes them convert.
B2B landing page conversion rate optimisation tips to boost sales
B2B marketers need to convince buyers who are often more calculating. Today, we’ll cover some of the B2B landing page conversion rate optimization tips that boost sales
B2B website user experience best practices to increase leads
Nine signs your B2B website is losing leads to poor user experience, and five fixes that get more of those visitors to convert.
10 proven ways to get more ROI out of your B2B website design
Make your conversion-focused business website work harder for you with these 10 best practices for effective B2B website design
How to drive traffic to a landing page
Email, social, thank-you pages and paid search compared as landing page traffic sources, and a way to pick the channel by the audience you want.
How to build landing pages fast
It’s time to save your time and money. Learn what landing page builders and plugins you can use to build landing pages fast, without needing to use code.
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How landing pages impact quality score calculation on ad platforms
How Google, Microsoft, Meta, X and LinkedIn each factor your landing page into Quality Score, and which page fixes actually move it.
Landing page vs website
What separates a landing page from a website, when each one earns its place, and why most businesses that want leads end up needing both.
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Landing page marketing and how it works: back to basics
The basics of landing page marketing, from what a landing page is and how to plan a campaign to benchmark conversion rates and seven ways to lift them.
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17 landing page design inspiration ideas proven to convert
Want to up conversions? We've compiled a list of the best landing page design inspiration examples with conversion hints to get ideas for your next project.
How to create the best landing page for a product
When to send buyers to a product landing page instead of a product description page, and what the landing page needs to convert paid traffic.
12 amazing landing page benefits for your business
Here is a guide to learn some of the amazing landing page benefits for your business and how you can get the most out of them.
Best practices to grow sales with Shopify marketing
Ten ways to build Shopify landing pages that convert better than product pages, from copy and CTAs to trust signals and mobile checks.
Why you need a landing page on Shopify
A Shopify landing page is a powerful tool to improve your e-commerce sales and establish your brand. Here’s why you need a landing page on Shopify
How to create personalized landing pages for increased conversions
Find out why personalized landing pages are key to your marketing strategy. Learn how to use the power of personalization to increase your conversions.
How many landing pages do I need on my website?
A way to work out how many landing pages your site needs, counted by objective, campaign, offer and audience segment.
Tips for financial lead generating landing pages
Six page elements that help financial services marketers earn a wary visitor's trust and turn the click into a qualified lead.
Multi-step landing pages for financial services lead generation
How to break a financial services lead form into steps so more visitors start it, finish it and arrive as qualified leads.
How to design a financial services landing page that delivers
Here are seven tips for financial services landing pages that convert and helps you stand out from the crowd of other, less impactful landing pages.
5 tips for financial services lead generation
Five ways financial advisors and finance brands can move lead generation online, from LinkedIn networking to a landing page built to capture the lead.
How to increase the page speed of your websites and landing pages
Since 2010, page speed has been a Google ranking factor. Check out this guide to get your page load speed to less than 1 second with a better user experience.
CMS for landing pages
When to publish landing pages through your CMS instead of a builder, and how to connect them to your website without leaking conversions.
Dynamic landing pages: 7 examples, tools & how to build them
Learn how dynamic landing pages adapt content to each visitor using keyword insertion, location, and behaviour data. 7 real examples, top tools compared, and step-by-step implementation.
Is using AMP for landing pages worth it?
A plain look at what AMP does to a landing page's speed, tracking and ad revenue, and when a mobile-heavy campaign should bother with it.
The practical guide to Trello project management
How we use Trello and its built-in Butler automation to run projects, hiring and SOPs at Apexure, with the exact commands we set up.
Company core values and why we have them in our digital agency
A founder's account of how a small agency wrote its core values, from Tony Hsieh's Zappos story to a team vote, and why they matter.
Top 3 reasons why we use Slack and not email in our marketing agency
Why our agency runs on Slack instead of email, and the three things that made it stick after we tried Campfire and HipChat.
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Reading is free. So is the review.
Thirty minutes on a call about your funnel, then a written read of what is leaking and what we would fix first. If the answer is "your pages are fine, your tracking is not", we say so.
UK hours, which is the East Coast morning.