Multistep forms are minimal as they present visitors with one question at a time. Unlike long vertical forms which overwhelm visitors and drive them away, multi-step forms can be gamified for users to take action.
Studies show when users commit to micro-actions they are more likely to complete the full task. We can observe this in our daily lives. By investing in taking users are more likely to complete the steps and sharing their details when they go through steps.
By asking a simple question at the start of the form, you can drive visitors to take action. E.g. for a recruitment company a simple question could be; What kind of role are you looking for? Choices Full-time, part-time. Since everybody looking for a job will know the answer and it won’t require them to think too hard, they would get their foot in the door by simply clicking on the choice. Once users go through the first step they are more likely to go through the next ones and eventually filling out the form.
You can get a custom multi-step landing page with conditional logic for Unbounce, Instapages, Clickfunnels or HTML pages. With conditional logic, you can guide visitors to set of questions which will help you screen them. E.g. You can ask questions like:What’s the size of your company? And depending on the size you can ask them a different question. We have build complex conditional logic multi-step forms for lead generation in the finance industry, if you are interested we will be happy to share them with you