“Products are evaluated, services are experienced”.
You don’t want to annoy existing customers on a SaaS landing page: Have your login buttons above the fold, possibly in the header. However, in order not to make them less of an attraction use ghost buttons instead.
The Unique Selling Proposition should be concise, clear and persuasive. Also sometimes, adding numbers to your headline is one of the greatest conversion rate optimization techniques. A SaaS business needs to convey the key benefits and their USP in just a few words.
Although a page could have multiple Call-To-Actions across the landing page, the primary action on the page or the page goal should be consistent. Instead of the words like “Submit” or “Get Started” you can get creative and include offers e.g. “Try it Free for 30 Days”, “Start my Free Trial”. It is quite common for SaaS companies to offer free trials if the service allows it.
Do you have social icons on your landing page or link from your logo to your website homepage? If yes, these could potentially leak visitors and distract them. The trick is to remove any distractions on the page and focus users’ attention on the big old Call to Action button, leading to the SaaS offer.
Ensure the first text users read has the punch to attract them and grab their attention. This is very critical for a SaaS business. Create Attention By communicating your key benefits in a just a few words.
A reinforcing customer quote or testimonial about the SaaS experience with real photos: If you don’t have testimonials can you prepare a stat which has the numbers of users/customers. As shown by research, people really like looking at human faces on the web, and testimonials are more likely to be trusted when they include a photo of the person quoting it. You could also include video testimonials from your top customers and showcase them on your page.
Another great way to add social proof for your software service is by adding social media count boxes. The boxes that display the number of people that have liked your brand across channels like Facebook or Twitter. Those numbers can’t be faked.
One of the highlights of a SaaS page is to include a high quality screenshot, or an embedded video or even an animated video to explain the benefits of the product.
Another important factor to include is a bulleted list of SaaS service benefits. The idea is to nourish visitors at this step so they get enough information to take the next step.
Do you have a trial period you can offer your customers for Free? Using Micro-commitments is an effective way to generating SaaS sign-ups. However, it does rely on strong automation. Automation doesn’t only mean sending out canned emails. Part of your automation could also involve human interaction.