The landing page should clearly present the Unique Selling Proposition on why somebody should fill out the form. This headline should be clear, concise and attention-grabbing. Last but not least, it should be different than other financial service providers. You can achieve this differentiation by targeting a specific niche with your landing page, e.g. Student Loan services for international students.
Are you planning to run a campaign which helps find legal advisors? You can add a simple calculator on your landing page where your visitors can estimate their spendings and help them find the best deal. Calculators/Quizzes are perfect for lead generation on loan landing pages and we can include them in your project as well.
Rather than having a long sign-up form with lots of question fields, the page can include multi-step forms. Avoid losing visitors in complicated and long sign-up forms and keep things simple to get more leads. We can track each step of multi-step forms and where users drop out by using tools like Google Analytics and MixPanel.
As the attention span of visitors has considerably decreased over the years, the copy to be easy to read. Bullet points are often a good fit to simplify information. The biggest reasons why visitors should sign up for your loan offer should be highlighted. The space above the fold should be used judiciously - explain what your users should expect above the fold - the biggest benefit of using your product or service.
Do you offer a money back guarantee or something similar which will build more trust? If yes, then we can add a badge to communicate this information which is helpful for lead generation. For financial institutions and loan offers, we reduce visitor anxiety by using badges/logos which represent your brands affiliation with other institutions. E.g. certifications, trust badges etc.
If your potential customers are looking for some information which is not clear on the page we can set a trigger and popup a chat window at a time delay. This would allow visitors to ask any questions they might have and will eventually drive more sales/conversions.