Click Through Landing Page
Click through landing pages reduce user anxiety and motivate visitors to click a button to move to the next step which makes them different to lead generation landing pages.
“Like a good opening act, your click through landing page’s job is to warm up your customer before you convert them.” Oli Gardner, Unbounce.
Factors which you can use to increase clicks on your click through pages.
Do you have social icons on your page or link from your logo to your website homepage? If yes, these could potentially leak visitors and distract them. The trick is to remove any distractions on the page and focus users’ attention on the big old Call to Action button.
## Attention Grabbing Headline: Ensure the first text users read has the punch to attract them and grab their attention.
A reinforcing customer quote or testimonial with real photos. If you don’t have testimonials can you prepare a stat which has the numbers of users/customers. As shown by research, people really like looking at human faces on the web, and testimonials are more likely to be trusted when they include a photo of the person quoting it.
A Hero Image/Video:
One of the highlights of a click through landing page is to include a high quality product image or screenshot, or an embedded video.
Another important factor to include is a bulleted list of product features. The idea is to nourish visitors at this step so they get enough information to take the next step.
Our Click-through Page Gallery
Ready to start work on your click through landing page? Book a Free consultation session with us and we can discuss your next click through landing Page in depth.
Landing Page Features:
- Nicely layered out elements for Click-Through
- Easy to read headline with 'above the fold' sub-headings.
- Built from the ground up using Balsamiq, Photoshop & integrated in Unbounce.