Click-Through Landing Page

Click-through landing pages are a great asset in digital marketing campaign. They warm-up the page visitors with relevant information and reduce user concerns about taking an action. Ultimately, these Click-through pages motivate user to click a button to move to the next step in the funnel.

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“Like a good opening act, your click-through page’s job is to warm up your customer before you convert them.”

Oli Gardner, Unbounce
Oli Gardner on Click-Through Landing Pages

Factors which you can use to increase clicks on your Click-Through Landing Pages

No Distractions

No Distractions

Click-through pages are implemented into sales funnels to convey information and establish trust. The last thing you want to do is to distract users. The trick is to remove any distractions on the page and focus users’ attention on the big old Call to Action button.

Attention Grabbing Headline

Attention Grabbing Headline

Ensure the first text users read has the punch to attract them and grab their attention. After all, it is all about getting page visitors to take an action to convert.

Social Proof

Social Proof

Social Proof is immensely powerful and increases your prospects of establishing an emotional bond to your page visitors. A reinforcing customer quote or testimonial with real photos can provide that last piece of information that will create the trust to help users click the call-to-action button.

A Hero Image/Video

A Hero Image/Video

Most humans are neurophysiologically influenced by sight as their dominant sense (visual sense). One of the highlights of a click-through page is to include a high quality product image or screenshot, or an embedded video.

Product Features

Product Features

Another important factor to achieve click-through rates is to include is a bulleted list of product features. The idea is to nourish visitors at this step so they get enough information to take the next step.

Ready To Start Work On Your Click Through Landing Page?

Click-through pages have many functions and can be extremely useful in getting your sales funnel to convert. Reach out to us and book a free consultation session to discuss your next Click Through Landing Page in depth.

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