5 Best Landing Page Practices for Charities & Non-Profit Organisations

Raising money and awareness for charities, non-government organisations (NGOs) and non-profit organisations (NPOs) can be challenging. When people spend on charities , they want to be sure where the money goes. A bespoke charity landing page addresses this problem and is optimised to get donations. Find out about the 5 Best Landing Page Practices for Charities.

5 Tips for charity landing pages to increase sign-ups & get more donations

Strong Headline

Strong Headline

With a charity landing page you bring the right message across from the very beginning. The aim should be to introduce high attention grabbing headlines and subheadings that stands out. You can also use case studies of people / projects you have undertaken who have been impacted by your work. This will have a positive impact as donors always doubt whether their money is well spent.

Social Proof

Social Proof

A reinforcing donor quote or testimonial with real photos. If you don’t have testimonials can you prepare a stat which has the numbers of donors. Testimonials are more likely to be trusted when they include pictures of even video material of the person. A video can be a great way to showcase credibility of your charity.

Call To Action Button

Call To Action Button

The Call-to-Action is the message that should entice people to take an action. If you are taking payments on your landing page, have donation buttons for different amounts in place. E.g. Donate £50, Donate $100 etc. PayPal as payment solution allows you to let donors set the amount that they are willing to spend.

Include a Phone number

Include a Phone number

Many times donation organisations do not include direct phone numbers. Adding contact numbers on your landing pages will instil trust and confidence in your charity or non-profit organisation.

Clear and unambiguous copy

Clear and unambiguous copy

Last but least, the content of your landing page should be clear and concise across the entire page. Running a donation campaign is all about conveying trust and credibility. By being fully transparent and providing specific information, you will increase your chances of making the online campaign for your charity a success

Reach out to us and get to work on your next charity landing page to increase donations and awareness.

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