With a charity landing page you bring the right message across from the very beginning. The aim should be to introduce high attention grabbing headlines and subheadings that stands out. You can also use case studies of people / projects you have undertaken who have been impacted by your work. This will have a positive impact as donors always doubt whether their money is well spent.
A reinforcing donor quote or testimonial with real photos. If you don’t have testimonials can you prepare a stat which has the numbers of donors. Testimonials are more likely to be trusted when they include pictures of even video material of the person. A video can be a great way to showcase credibility of your charity.
The Call-to-Action is the message that should entice people to take an action. If you are taking payments on your landing page, have donation buttons for different amounts in place. E.g. Donate £50, Donate $100 etc. PayPal as payment solution allows you to let donors set the amount that they are willing to spend.
Many times donation organisations do not include direct phone numbers. Adding contact numbers on your landing pages will instil trust and confidence in your charity or non-profit organisation.
Last but least, the content of your landing page should be clear and concise across the entire page. Running a donation campaign is all about conveying trust and credibility. By being fully transparent and providing specific information, you will increase your chances of making the online campaign for your charity a success