We are conversion obsessed

Landing page SEO is for companies still figuring out whether they want to do PPC. We know, PPC ads bring in the traffic, but only...

A subscription landing page is crucial to any marketing campaign, whether for a newsletter or a paid SaaS service. These pages are a gateway to...

Scaling a SaaS brand requires time, revenue, and strategic efforts. As a product manager or growth marketer, you must manage multiple campaigns across channels and...

An app landing page increases your visibility and helps you effectively showcase your product’s features to your target audience. While being listed on the Apple...

SaaS demo landing pages are a gold mine for capturing high-quality leads. Most book a demo page visitors have already done their research and want...

Various SaaS pricing page examples can help you understand how to balance clarity and appeal while the visitor is on the verge of converting into...

All of the best SaaS landing pages have several elements in common that make them stand out from their competitors. The most successful SaaS landing...

A referral program is only effective if you promote it right. Referral landing pages help you complete your sales funnel and turn word of mouth...

Event landing pages can quickly become overwhelming if not designed properly. With essential details like venue information, booking forms, activity schedules, speaker bios, event timing,...

Optimizing landing pages is crucial for better conversions. But what exactly should you be optimizing? We’re here to help you with that. Coming up with...

A free trial landing page is essential for introducing your product to the right audience and bringing them closer to conversion. But it’s easier said...

A landing page with payment gateway can help you maximize your sales opportunities. Having a streamlined payment process is essential for any business or individual...

Investing in a pricey landing page builder might seem like a stretch for startups and small businesses. This blog post is here to help you...

While some marketers may overlook the importance of a thank you page after form submission, others utilize it with only a generic greeting: “Hello, and...

Let’s cut to the chase. You want to build a killer landing page, the kind that doesn’t just exist but converts like crazy. To make...

Matching ad copy to your landing page is old news, but here’s a secret not many mention: your landing page URLs need love too. Landing...

Any outbound marketing effort you make must be good enough to make people open your ad. Once a click happens, some might celebrate already. But...

Engaging your audience and maintaining their interest in your landing pages can be quite a daunting task. If you’re facing this challenge, you shouldn’t worry;...

Is your landing page truly set to convert? You’ve got the heading, the form, and the compelling call to action. But is your landing page...

When economist Milton Friedman said, “There’s no such thing as a free lunch,” he essentially encapsulated a truth in something that would happen to surface...

In the current digital ecosystem, well-constructed web pages are key to enhancing user experiences and fostering lead generation. But before we dive into the pillar...

When was the last time you used your smartphone for a nearby search – whether for food, shopping, or any service? You most likely found...

Ever felt stuck with your mobile conversion rates, unable to nudge them upward? You’re not alone in this struggle. CRO mobile optimization, once deemed the...

CRO testing can serve as the deciding factor when it comes to maximizing the efficiency of your website and landing page transformations. It guides you...

You understand your newsletter’s value, but does your audience? A standard web page won’t attract subscribers. You need a newsletter landing page that communicates your...

Landing pages have emerged as indispensable marketing tools employed by businesses of all scales to capture valuable visitor information and convert it into potential leads....

Many marketing managers may overlook bounce rates, only to be shocked at the potential loss in revenue when they finally take notice. In the realm...

Your landing page optimization tools decides whether your landing page will be able to deliver results in the long run. HubSpot reports that average landing...

To save your conversions, understanding landing page analysis is a must. A good landing page can slowly decline in performance due to evolving user behaviors...

In the realm of marketing campaigns, there’s nothing more disheartening than falling short of expectations and experiencing disappointing returns on investment. When visitors arrive on...

In the fast-paced world of online marketing, where every click and conversion matters, it’s not uncommon for even the best of marketers to make a...

Data-driven decisions sound great until you realize that the data used was irrelevant. Most businesses fall for this trap, running behind data that might not...

Monitoring landing pages should not start when conversions start declining. It must begin the minute your landing page goes live. With the right tools, you...

Research at Stanford University found out that AI’s computing speed doubles every 3.4 months – a speed faster than the maximum limit determined by Moore’s...

Landing page design costs can vary significantly across different platforms. While freelancers may complete the job under $300, agencies often charge higher rates. These price...

As marketers, we’re all looking for ways to improve our campaigns and increase ROI. One essential aspect of achieving this is building a solid email...

A great landing page and website should not only captivate your audience but also effortlessly guide them to take action. How do you create a...

Creating perfect landing page UX designs can take your business from good to great. It requires understanding the user’s journey, a well-thought-out strategy for driving...

In the current SaaS chaotic environment, competitor comparison landing pages are what can help you convince potential customers that your software is their shining gem....

Are you struggling with your ecommerce landing pages? Worried that your PPC ads are not delivering the results you expected? No matter how many fancy...

Picture this: you’re trying to sell a high-ticket item, something that requires a significant investment from your potential customers. Just a regular landing page won’t...

Why building a Landing page mockup is an essential part of your online marketing? Building a landing page for a niche audience comes with numerous...

WordPress vs Unbounce is a debate every business owner has while addressing the question, “where to build my landing pages?”. Whether we are discussing paid...

Landing page backgrounds are crucial in pulling essential elements to the centre of attraction and making the page appealing. But due to the background being...

Awareness of SaaS landing page best practices saves you time when building PPC campaigns or optimizing older ones. Unlike Ecommerce, SaaS companies deal with intangible...

Landing pages are essential to any product or service’s online presence. They serve as the first point of contact between a potential customer and a...

A good SaaS sales funnel can save you time in the long run. With PPC ads, influencer campaigns, social media ads, and more to pull...

Pay-Per-Click (PPC) can be a great strategy to increase your company’s sales and size. However, it can only succeed if the best approach or safeguards...

Analyzing SaaS landing page examples directs you toward creating a campaign optimized for conversions. However, with countless SaaS brands and an overwhelming number of landing...

B2B SaaS marketing is trickier and more complicated than you think. While the basics of marketing remain the same, it becomes increasingly challenging to sell...

Are you tired of waiting for conversions from your landing page? You could be among those who are having difficulty with their call to action...

Have you tried numerous ways and still don’t know why your landing page is not converting? Don’t worry; you are not alone. From poor offers...

Getting high landing page conversions is the aim of every marketer. Companies want to create better user experiences that increase form sign-ups through enticing copy...

“People don’t buy goods or services; they buy stories.” When we talk about landing page copy, it’s not like any other copy for a website...

Interactive landing pages increase conversion rates by giving users a fresh experience. It actively engages viewers to participate in point interactions. An interactive landing page...

Landing Page is a particular page crafted for viewers who have a chance of getting turned around into potential customers. Creating a conversion-friendly landing page...

As a marketer, deciding whether Ecommerce PPC is a good investment option is a tough call. The Ecommerce space is getting crowded and brands need...

A landing page conversion rate optimization strategy in place helps you deal with high bounce rates in a practical way. Because getting a visitor to...

Creating a landing page form is an essential tool for creating the perfect landing page. Landing Page Form Basics Looking to get instant conversions but...

Understanding the key components of a landing page increases your chances of hitting your conversion goals on the first try. Your landing page can have...

Your first impression is the last. This quote applies in real life and to your paid search landing page. Your landing page plays a prominent...

The internet is in an uproar about a mundane but essential topic. It seems as if everyone has a definite opinion about the best landing...

Following landing page metrics the minute your ad goes live is crucial to scale your campaign’s performance. While we’re not suggesting you become fixated on...

No matter how great your website looks, at the end of the day your landing page engagement rate is the one that is capable of...

Have you been looking to create high converting landing pages? In this guide, I’ll go over the basics of landing pages, including how to make...

You have probably designed a couple of web pages for converting your audience and leads. If not, you would have encountered one online that nudged...

Conversion Rate optimization is a process that every good digital marketer is familiar with. Not only has it changed the face of digital marketing in...

A landing page funnel have become more crucial than ever as personalization and relevancy take over every marketing strategy. Imagine a person who wants to...

Website Design is where conversion rate & art break even. To create a successful website, it’s essential to keep certain things in mind. Look out...

Understanding landing page optimization best practices is crucial for your lead generation strategy. Optimizing a landing page only after its conversion rate declines poses two...

With any online business, the most crucial element to acquire is the trust of one’s users. It’s becoming more challenging to convince customers to trust...

What is Landing Page Optimization? As a business surviving in the online world, every owner would have one question in mind: How can I convert...

If you want to drastically lower your learning curve by going through some of the best-performing landing page examples by an award-winning agency, you are...

You’ve undoubtedly seen a sales page if you’ve ever bought an online course, software, or other high-ticket items. Honestly, in all likelihood, the sales page...

Even though clicks have been considered as a vanity metric, high-intent clicks like a click-to-call can lead to conversions that’ll double your revenue if properly...

FAQ page design, inclusive of FAQ sections, is essentially the lifeblood of the e-commerce industry. With the missing element of physical touch, the value of...

A Google dynamic ad landing page may be the key to bringing old school sales strategies into the future. For centuries - perhaps since the...

Marketing automation can be very daunting, and finding the right tool is paramount. Without the backing of robust technology - automation is impossible. ActiveCampaign has...

A below-average Google Ads landing page experience can turn each click into a costly affair. It leaves you with a disappointing return on investment. Basically,...

ROI and ROAS are important measures in marketing that help you manage your budget effectively for campaigns. While they are sometimes used interchangeably, it’s important...

What is Landing Page Social Proof? Did you find yourself listening to Drake’s latest album or wearing a smartwatch because someone recommended it to you?...

Targeted paid search landing pages drive the most conversions, but many still struggle with them. Whether we talk about Bing or Google paid search, the...

Think of your B2B website homepage as an open house. You need people to find it, look at it, and want to buy it. But...

Business services mainly develop an effective email capture landing page for one reason: to try and encourage customers that respond to their digital and offline...

It’s no secret that traffic and lead generation are at the core of any business owner, digital marketer, or webmaster’s responsibilities. How can you help...

Effective landing page lead generation drives high-quality leads into your sales funnel. While your PPC ads capture the audience’s attention, the landing page is critical...

In the pursuit of building the perfect user-centric landing page, it is important to understand the needs of the user and how to appropriately and...

Responsive landing pages ensure that no matter where your traffic is coming from, your user experience delivers conversions. Slow loading speed, distorted images, and hard-to-click...

Though B2B and B2C industries are extremely different, and the customer journeys are too, landing pages for both B2B and B2C campaigns have a lot...

Advertorial landing page designs are challenging traditional ads and present better alternate solutions to counter engagement deficit. Traditional ads often fail to capture the audience’s...

Businesses that serve other businesses, aka B2B brands, while building their website user experience often make the mistake of looking at their clients as brands...

When you’re establishing a presence and navigating digital landscapes in business-to-business (B2B) spheres, there is one very important detail to keep in mind: You are...

A pre-launch landing page campaign is the best way to build momentum for your upcoming products and a list of interested prospects. Between perfecting your...

Once you’ve created and optimized your landing pages, you don’t want driving traffic to them to be a huge pain. Luckily, once you know how...

Your landing pages won’t magically fix your PPC ads – you need more. You need landing page A/B testing. While businesses aim to build the...

What’s the big idea? Why do I have to be able to build landing pages fast? I don’t believe I am exaggerating when I say...

Spoiler alert: Simply redirecting your PPC ads to a homepage doesn’t magically transform it into a landing page. What is the difference between a landing...

Different types of landing pages are available in the market to fulfill various user intent demands. Still, potential clients often struggle to land on the...

Do you need splash page vs landing page for your website? With all the technical jargon related to website optimization is discussed, it may be...

Landing pages and product pages don’t work the same for your PPC campaigns. While product pages are practical tools for sharing information and encouraging brand...

There are many misconceptions in the PPC world about the effect that landing pages will have on your Quality Score. This really isn’t all too...

Your website can be a powerful tool for generating business and keeping your customers informed - a 24/7 salesperson who attracts and nurtures leads and...

Did you know that businesses with over 40 landing pages made 12 times more leads than those with only 1-5? Or that businesses who increase...

When it comes to landing page design, it’s important to understand how can you persuade visitors to visit your landing page and make a purchase?...

Why should a potential client buy from you instead of someone else? This question has become even more puzzling now that online buyers have access...

Everybody knows that first impressions are crucial. The first interaction a user has with your business will shape their impression of you and your future...

Interactive microsites or conversion-centered landing pages – a dilemma of many marketing managers. Both microsites and landing pages serve as digital gateways to captivate and...

When dealing with many landing pages—you must strategize to ensure they are easily trackable and distinguishable from your website. This is where understanding the significance...

Most marketers already know that a great landing page can lead to better conversion rates. Just so, having a great landing page is essential for...

Shopify is home to over a million stores, grossing a gigantic $319 million in sales across all vendors. Whether you have a small start-up or...

As marketing best practice continues to be digitized, it is vital that you familiarize yourself with all the technological tools that you, as a marketer,...

Chances are, your website has a landing page. You need landing pages for generating leads and driving conversions and sales. But is one enough? Have...

Traditional marketing methods, such as TV campaigns or billboards, may be eye-catching enough to attract a customer’s attention. These methods, however, don’t allow you to...

According to Adobe, 19% of all webinar attendees opt to join a demo breakout session after a webinar. That means that 19% of webinar attendees...

Innovation is key to keeping any business profitable. One of the main drivers of innovation recently has been the COVID-19 pandemic, which has changed the...

It’s not uncommon for potential leads to click away from landing pages because they’re too long or the forms ask for too much information. With...

As with any industry, lead generation is vital within the financial services industry. Up to 75% of financial marketers confirm that lead generation is their...

According to statistics from the Optimal Lead Generation Methods report by InsideSales, 73% of B2B marketers believe that webinars are one of the most effective...

Before we dive into exactly what a webinar funnel is, we need some introduction to B2B marketing and why webinars are important. Though they’re only...

As the world continues to pivot towards information sharing and social media, so does the financial services sector. Yet, digitization of the industry means that...

To some, webinars may feel like old news. But they are a lead generation staple for a good reason - they work. And yet, using...

You can create landing pages without a website—it’s not a myth. Why bother? Because building a fully functional website can take over a month. Your...

Over the years, page loading speed has become crucial for an online marketing campaign’s success. Even a nano-second difference between your and your competitors’ page...

Selling to businesses can be far more complicated than selling to consumers. With business-to-consumer (B2C) sales, businesses need only convince one person to purchase their...

Over the last few months, there has been a huge spike in webinar popularity, due in part to the COVID-19 pandemic and strict social distancing...

Landing pages play a fundamental role in any digital marketing strategy. The platform you use to create your landing page is essential in ensuring its...

Webinars have become a popular marketing tool. They are an effective way to grab the attention of your audience, build relationships with them, and establish...

Webinars for lead generation have become an extremely popular tool, because they allow for increased client interaction, whilst also demonstrating your expertise. Additionally, they can...

Aside from all the negativity surrounding the current pandemic, there have been some positives. One of those positives has been an increase in innovation, especially...

PPC Landing pages are a great addition to your marketing arsenal. PPC campaigns link to dedicated pages aimed to generate a steady stream of leads....

Discovering competitors’ landing pages can open a gold mine of possibilities for your business. Beyond examining their ads and copy, analyzing competitor landing pages offers...

Effective landing pages help visitors into customers. It becomes vital to make landing pages work. A bad landing page will end in fewer leads and...

For most businesses, landing pages are the foundation of lead capture. But, the question is, how do I make sure my landing page is relevant...

What’s a webinar? A Webinar Is Defined As A “Live, Virtual Event That Is Executed Online”. More Specifically, Webinars Are Educational Or Instructive Sessions That...

Creating an SEO landing page or a PPC landing page is not an easy task. Each of them serves a different purpose. This article will...

Understanding The Basics In a nutshell, a PPC Landing Page is a dedicated page on which visitors land after clicking through from a pay-per-click ad....

In the world of digital marketing and online customer conversion, marketers have become all too familiar with the term “quality score”. Google, and other search...

In a world where mobile devices are dominating internet usage, many businesses are asking themselves whether they should embrace the change and implement Accelerated Mobile...

Trello is one of our favourite apps. We use Trello to manage projects, our hiring process, and standard operating procedures. We have had our fair...

Before we dive into why your website is not converting, you need to ensure your website is set up to track conversions. If you have...

I must admit that the knowledge and implementation of core values for me personally has been a challenge. During the inception of our design agency,...

In our early days back in 2007 I started looking for an app which could improve our communication, help us collaborate and add some fun...