CRO testing can serve as the deciding factor when it comes to maximizing the efficiency of your website and landing page transformations. It guides you...
As a savvy marketer, you understand your newsletter’s value inside and out. You know exactly who your ideal subscriber is and why they must sign...
Landing pages have emerged as indispensable marketing tools employed by businesses of all scales to capture valuable visitor information and convert it into potential leads....
Many marketing managers may overlook bounce rates, only to be shocked at the potential loss in revenue when they finally take notice. In the realm...
Landing pages are your digital marketing effort’s veritable gold mine. They sport a higher conversion rate than blog posts or basic pages – that is,...
Landing pages stand as critical crossroads in the journey from curious visitors to valuable leads and customers. However, in an always-evolving digital landscape, effective landing...
In the realm of marketing campaigns, there’s nothing more disheartening than falling short of expectations and experiencing disappointing returns on investment. When visitors arrive on...
In the fast-paced world of online marketing, where every click and conversion matters, it’s not uncommon for even the best of marketers to make a...
The benchmark bounce rate for businesses and industries is averaged at 50.59% in a report by CXL. If marketers just ignore this statistic, then they’re...
You’ve successfully researched your competitors’ products, designed a high-impact landing page, and achieved impressive conversion rates. After some time, however, you notice that these conversions...
Research at Stanford University found out that AI’s computing speed doubles every 3.4 months – a speed faster than the maximum limit determined by Moore’s...
Marketing campaigns and PPC strategies use landing pages to influence potential customers and drive conversions. With the search ads market having a projected spend of...
As marketers, we’re all looking for ways to improve our campaigns and increase ROI. One essential aspect of achieving this is building a solid email...
A great landing page and website should not only captivate your audience but also effortlessly guide them to take action. How do you create a...
Creating perfect landing page UX designs can take your business from good to great. It requires understanding the user’s journey, a well-thought-out strategy for driving...
Ever walked into a bustling market with lots of vendors vying for your attention, each claiming they have the best product? The software-as-a-service (SaaS) industry...
Are you struggling with your ecommerce landing pages? Worried that your PPC ads are not delivering the results you expected? No matter how many fancy...
Picture this: you’re trying to sell a high-ticket item, something that requires a significant investment from your potential customers. Just a regular landing page won’t...
Why building a Landing page mockup is an essential part of your online marketing? Building a landing page for a niche audience comes with numerous...
WordPress vs Unbounce is a debate every business owner has while addressing the question, “where to build my landing pages?”. Whether we are discussing paid...
Landing page backgrounds are crucial in pulling essential elements to the centre of attraction and making the page appealing. But due to the background being...
Utilising SaaS landing page best practices can be a great push towards higher conversions for product companies. Unlike eCommerce landing pages, SaaS companies deal with...
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Landing pages are essential to any product or service’s online presence. They serve as the first point of contact between a potential customer and a...
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The B2B SaaS sales funnel has multiple stages catering to audiences with different buying intents. The funnel starts with the aim of spreading brand awareness...
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Pay-Per-Click (PPC) can be a great strategy to increase your company’s sales and size. However, it can only succeed if the best approach or safeguards...
What makes the best SaaS landing page? What is considered the best Saas landing page design? Landing pages are becoming increasingly more important every day,...
B2B SaaS marketing is trickier and more complicated than you think. While the basics of marketing remain the same, it becomes increasingly challenging to sell...
Are you tired of waiting for conversions from your landing page? You could be among those who are having difficulty with their call to action...
Have you tried numerous ways and still don’t know why your landing page is not converting? Don’t worry; you are not alone. From poor offers...
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Getting high landing page conversions is the aim of every marketer. Companies want to create better user experiences that increase form sign-ups through enticing copy...
“People don’t buy goods or services; they buy stories.” When we talk about landing page copy, it’s not like any other copy for a website...
Interactive landing pages increase conversion rates by giving users a fresh experience. It actively engages viewers to participate in point interactions. An interactive landing page...
Landing Page is a particular page crafted for viewers who have a chance of getting turned around into potential customers. Creating a conversion-friendly landing page...
As a marketer, deciding whether Ecommerce PPC is a good investment option is a tough call. The Ecommerce space is getting crowded and brands need...
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Getting a visitor on the page isn’t sufficient. It’s essential to get more conversions/leads. However, it’s not a one-day thing to convert viewers into leads....
Creating a landing page form is an essential tool for creating the perfect landing page. Landing Page Form Basics Looking to get instant conversions but...
When it comes to a landing page, everyone has a different opinion of how to make it a perfect one. These opinions might confuse you...
Your first impression is the last. This quote applies in real life and to your paid search landing page. Your landing page plays a prominent...
The internet is in an uproar about a mundane but essential topic. It seems as if everyone has a definite opinion about the best landing...
We know a lot of hard work goes behind establishing a campaign, executing it, and defining it as a “successful” one. If you have checked...
No matter how great your website looks, at the end of the day your landing page engagement rate is the one that is capable of...
Have you been looking to create high converting landing pages? In this guide, I’ll go over the basics of landing pages, including how to make...
You have probably designed a couple of web pages for converting your audience and leads. If not, you would have encountered one online that nudged...
Conversion Rate optimization is a process that every good digital marketer is familiar with. Not only has it changed the face of digital marketing in...
What is a landing page funnel? A landing page funnel is constructed of many web pages that direct (or funnel) visitors towards an ultimate buying...
Website Design is where conversion rate & art break even. To create a successful website, it’s essential to keep certain things in mind. Look out...
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Making random tweaks to your landing pages will NOT increase their conversion rate. It needs a more data-backed approach to reduce a landing page’s bounce...
With any online business, the most crucial element to acquire is the trust of one’s users. It’s becoming more challenging to convince customers to trust...
What is Landing Page Optimization? As a business surviving in the online world, every owner would have one question in mind: How can I convert...
If you want to drastically lower your learning curve by going through some of the best-performing landing page examples by an award-winning agency, you are...
You’ve undoubtedly seen a sales page if you’ve ever bought an online course, software, or other high-ticket items. Honestly, in all likelihood, the sales page...
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Even though clicks have been considered as a vanity metric, high-intent clicks like a click-to-call can lead to conversions that’ll double your revenue if properly...
FAQ page design, inclusive of FAQ sections, is essentially the lifeblood of the e-commerce industry. With the missing element of physical touch, the value of...
A Google dynamic ad landing page may be the key to bringing old school sales strategies into the future. For centuries - perhaps since the...
Marketing automation can be very daunting, and finding the right tool is paramount. Without the backing of robust technology - automation is impossible. ActiveCampaign has...
When marketers begin optimising their campaigns, especially their search marketing, landing page experience is often one of the last things optimised. And there’s a good...
Measuring the efficacy of your online advertising campaigns is indispensable. If done properly, it can show whether your marketing efforts are yielding the desired results....
What is Landing Page Social Proof? Did you find yourself listening to Drake’s latest album or wearing a smartwatch because someone recommended it to you?...
Paid search landing pages, though simple enough, in theory, are something that many businesses struggle with. Marketing teams frequently pour all their energies into keyword...
Think of your B2B website homepage as an open house. You need people to find it, look at it, and want to buy it. But...
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Business services mainly develop an effective email capture landing page for one reason: to try and encourage customers that respond to their digital and offline...
It’s no secret that traffic and lead generation are at the core of any business owner, digital marketer, or webmaster’s responsibilities. How can you help...
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No matter what sector you’re in, you need at least one ad landing page lead generation campaign. The lead generation landing pages do all the...
In the pursuit of building the perfect user-centric landing page, it is important to understand the needs of the user and how to appropriately and...
Can you remember the last time you accessed an important resource that did not require you to get on the internet? Today, most of us...
Though B2B and B2C industries are extremely different, and the customer journeys are too, landing pages for both B2B and B2C campaigns have a lot...
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In our increasingly globalized world, the need for marketing has skyrocketed. Given that a capitalist economy runs on the number of goods and services bought...
Businesses that serve other businesses, aka B2B brands, while building their website user experience often make the mistake of looking at their clients as brands...
When you’re establishing a presence and navigating digital landscapes in business-to-business (B2B) spheres, there is one very important detail to keep in mind: You are...
In today’s world, where thousands of brands are vying for consumers’ attention, one of the best ways to get people excited about your product is...
Once you’ve created and optimized your landing pages, you don’t want driving traffic to them to be a huge pain. Luckily, once you know how...
The key to perfecting any process is continuous testing. And, naturally, you always want to make sure you have the best possible landing page to...
What’s the big idea? Why do I have to be able to build landing pages fast? I don’t believe I am exaggerating when I say...
Those who are new to the digital marketing industry operate under the false impression that there is no difference between a landing page vs home...
Depending on your business goals, different types of landing pages can help you optimize your online presence and campaign performance. Whether you’re a consultant, a...
Do you need splash page vs landing page for your website? With all the technical jargon related to website optimization is discussed, it may be...
Many people think that a landing page is the same thing as a product page. But that is simply not the case. Using a landing...
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There are many misconceptions in the PPC world about the effect that landing pages will have on your Quality Score. This really isn’t all too...
Your website can be a powerful tool for generating business and keeping your customers informed - a 24/7 salesperson who attracts and nurtures leads and...
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Did you know that businesses with over 40 landing pages made 12 times more leads than those with only 1-5? Or that businesses who increase...
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When it comes to landing page design, it’s important to understand how can you persuade visitors to visit your landing page and make a purchase?...
Why should a potential client buy from you instead of someone else? This question has become even more puzzling now that online buyers have access...
Everybody knows that first impressions are crucial. The first interaction a user has with your business will shape their impression of you and your future...
You’ve probably come across the terms “microsite” and “landing page” a lot, especially if you’ve spent any time considering how to expand your web presence....
If you don’t know much about domains and subdomains, it can be pretty overwhelming to try and build a website and a landing page. Especially...
Most marketers already know that a great landing page can lead to better conversion rates. Just so, having a great landing page is essential for...
Shopify is home to over a million stores, grossing a gigantic $319 million in sales across all vendors. Whether you have a small start-up or...
As marketing best practice continues to be digitized, it is vital that you familiarize yourself with all the technological tools that you, as a marketer,...
Chances are, your website has a landing page. You need landing pages for generating leads and driving conversions and sales. But is one enough? Have...
Traditional marketing methods, such as TV campaigns or billboards, may be eye-catching enough to attract a customer’s attention. These methods, however, don’t allow you to...
According to Adobe, 19% of all webinar attendees opt to join a demo breakout session after a webinar. That means that 19% of webinar attendees...
Innovation is key to keeping any business profitable. One of the main drivers of innovation recently has been the COVID-19 pandemic, which has changed the...
It’s not uncommon for potential leads to click away from landing pages because they’re too long or the forms ask for too much information. With...
As with any industry, lead generation is vital within the financial services industry. Up to 75% of financial marketers confirm that lead generation is their...
According to statistics from the Optimal Lead Generation Methods report by InsideSales, 73% of B2B marketers believe that webinars are one of the most effective...
Before we dive into exactly what a webinar funnel is, we need some introduction to B2B marketing and why webinars are important. Though they’re only...
As the world continues to pivot towards information sharing and social media, so does the financial services sector. Yet, digitization of the industry means that...
To some, webinars may feel like old news. But they are a lead generation staple for a good reason - they work. And yet, using...
Having a landing page without a website is not only possible, but it might also be the best way to develop your online presence. In...
Over the years, page loading speed has become crucial for an online marketing campaign’s success. Even a nano-second difference between your and your competitors’ page...
Selling to businesses can be far more complicated than selling to consumers. With business-to-consumer (B2C) sales, businesses need only convince one person to purchase their...
Over the last few months, there has been a huge spike in webinar popularity, due in part to the COVID-19 pandemic and strict social distancing...
Landing pages play a fundamental role in any digital marketing strategy. The platform you use to create your landing page is essential in ensuring its...
Webinars have become a popular marketing tool. They are an effective way to grab the attention of your audience, build relationships with them, and establish...
Webinars for lead generation have become an extremely popular tool, because they allow for increased client interaction, whilst also demonstrating your expertise. Additionally, they can...
Aside from all the negativity surrounding the current pandemic, there have been some positives. One of those positives has been an increase in innovation, especially...
PPC Landing pages are a great addition to your marketing arsenal. PPC campaigns link to dedicated pages aimed to generate a steady stream of leads....
In the Age of e-Commerce, the consumer has instant access to almost any available product, as well as the power to compare prices offered by...
Effective landing pages help visitors into customers. It becomes vital to make landing pages work. A bad landing page will end in fewer leads and...
For most businesses, landing pages are the foundation of lead capture. But, the question is, how do I make sure my landing page is relevant...
What’s a webinar? A Webinar Is Defined As A “Live, Virtual Event That Is Executed Online”. More Specifically, Webinars Are Educational Or Instructive Sessions That...
Creating an SEO landing page or a PPC landing page is not an easy task. Each of them serves a different purpose. This article will...
Understanding The Basics In a nutshell, a PPC Landing Page is a dedicated page on which visitors land after clicking through from a pay-per-click ad....
In the world of digital marketing and online customer conversion, marketers have become all too familiar with the term “quality score”. Google, and other search...
In a world where mobile devices are dominating internet usage, many businesses are asking themselves whether they should embrace the change and implement Accelerated Mobile...
Trello is one of our favourite apps. We use Trello to manage projects, our hiring process, and standard operating procedures. We have had our fair...
Before we dive into why your website is not converting, you need to ensure your website is set up to track conversions. If you have...
I must admit that the knowledge and implementation of core values for me personally has been a challenge. During the inception of our design agency,...
In our early days back in 2007 I started looking for an app which could improve our communication, help us collaborate and add some fun...
