Landing pages are essential to any product or service’s online presence. They serve as the first point of contact between a potential customer and a brand. The size of a landing page is a fundamental factor that can affect a user’s experience, conversion rates, and SEO efforts.
As a marketer, you aim to provide a seamless user journey for your visitors. But having an incorrect landing page size can impact the aesthetics, appearance of images, loading speed, and overall user experience. It’s essential to get the size right, so visitors can quickly and easily understand your brand, products or services and take the desired action.
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In this blog post, we’ll explore why landing page size is so important and provide practical tips for optimising it. By the end of this guide, you’ll have a clear understanding of what size to pick for your next landing page.
So, let’s dive into the world of landing pages and explore how to get the right size!
It’s essential to consider various factors, such as:
The target audience
Device type
Content
When determining the right size for your landing page. A well-optimised landing page provides valuable information in a clean and concise layout. Considering the increase in mobile users, landing page size becomes all the more important to accommodate desktop and mobile screens.
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The right landing page size for your target audience depends on their preferences and device usage. Use data from analytics to understand factors such as the devices used, the amount of information needed, and the desired presentation style (minimalist or content-heavy) to determine the appropriate landing page dimensions.
Here, we will only be discussing landing page width and not length. It is so because the length of the landing page may vary depending on the content and target audience. Whether a short or long form landing page, the width must remain the same to deliver consistent resolution throughout the projects.
Suggested Read: Landing Page Length Confusion: Here’s How Apexure Can Help
It is recommended to stick with a width size between 940 - 960 pixels for your desktop landing page. This size range has been proven to work for most screen sizes and will ensure that your landing page is easily viewable by your target audience.
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Additionally, it will also help to prevent any additional side-scrolling or white space from appearing on your page, allowing you to present your content in an attractive and easily accessible manner.
On Apexure, we use Unbounce for landing page creation and usually stick to the width size of 1280px, otherwise specified by our clients.
For mobile designs, it’s crucial to have a landing page optimised for smaller screen sizes. A large desktop landing page may not display properly on a mobile device, with content overflowing the sides or becoming too small to read. Most mobile devices have “small” screens that fall within the 320-pixel safe resolution width range, so it’s recommended to design landing pages with this size in mind.
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Even though some mobile devices have larger displays, most can display landing pages with a width of 320 pixels. The height of the landing page on mobile devices is less important, but it’s possible to fit up to 426 vertical pixels of content on the screen at once. By designing your landing page to meet these specifications, you can ensure that your content will be easily viewable by your target audience on their mobile devices.
It can look like a big task to design for both desktop and mobile with the right landing page size and other elements. Here, an understanding of responsive landing page design can help you.
Responsive design refers to the landing pages that adapt to the size and orientation of the device they are being viewed on. In other words, a responsive landing page will automatically adjust its layout, text size, images, and other elements to fit the device’s screen size. It allows users to access content on any device, whether a desktop, tablet, or smartphone, and have an optimal viewing experience.
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By using responsive design, marketers can ensure that their landing page is accessible and usable on all devices without creating separate versions for different screen sizes and orientations. It not only improves the user experience but can also help with search engine optimisation, as having a single, responsive landing page is preferred over having separate desktop and mobile versions.
Suggested Read: How to Build a Responsive Landing Page to Get Big Results
Our experienced landing page designers consider crucial elements in creating personalised and effective landing pages for our clients. Invest in a professional design and testing methods to maximize the impact of your marketing efforts and enhance your chances of success. Don’t miss out on the opportunity to drive conversions and achieve your marketing goals with a custom landing page. Share your queries today!
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Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.
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