How To Design Squeeze Pages

A Squeeze page is a type of landing page with just one objective to collect or to squeeze out email addresses from the landing page visitors. Squeeze pages play an important role in online marketing strategies and are designed for lead generation purposes.

The Factors For Improving Conversion Rates On Your Squeeze Pages

Attention Grabbing Headline

Attention Grabbing Headline

Ensure the first text users read has the punch to attract them and grab their attention. This becomes important to set the right atmosphere that supports a “squeeze”, the generation of leads through the Squeeze page.

Relevance

Relevance

Make sure you are matching the offer with source on your squeeze pages. E.g. If you are expecting new visitors and want to offer them free delivery vs. existing customers offering them 10% discount, your page should be relevant to the right audience.

A Hero Image/Video

A Hero Image/Video

Keep in mind that most people are visually influenced (Sight as the most dominant sense).One very effective marketing technique of a squeeze landing page is to include a high quality product image or screenshot, or an embedded video. Images and media stand out on your pages and support the lead generation.

Use splash pages

Use splash pages

Try using your squeeze page as a Splash page which appears the first time the user visits your website. Instead of having a close button in the top right corner you can add buttons e.g. “No thanks, take me to the website”, “No thanks, I don’t want to increase conversions” etc.

Call to Action Button

Call to Action Button

On a Squeeze Landing Page the commonly known Call-to-Action button is more important than ever. You need to create certainty in the website visitor’s mind. This mean they need to be certain that your offer is the right one for them at this moment in time. Use a striking Call to Action which emphasises on the benefit of your offer.

Squeeze pages are your pathway to conversions. Get a custom page designed by our conversion experts.

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