Using dynamic text allows us to create and separate ad groups based on various headline variations. However, with the power of dynamic text we only end up using one template.
Using URL parameters we set variables which pass information from your PPC ads to landing pages. Using dynamic text allows us granular control to manage the effectiveness of individual Google Ad campaigns.
For a long-form, we can split it into steps in the order of threat levels. E.g. you can ask simple questions at the start of your form (the first step). The idea is to drive visitors to engage with the form without thinking too much. Once visitors take these small steps you can then funnel them towards a conversion goal.
Having a social media follower base is yet another way to showcase trust and to build an emotional bond to the website visitors design.
We recommend adding social media counters, placing customer reviews and testimonials to build up social proof to drive more conversions.
PPC landing pages are just one part of a larger Sales Funnel System you should use. You need to know exactly know where your visitors are in their buyer’s journey. Depending on their step and data touch-point in the cycle you can use a combination of tools to convert them and create a positive influence. Here is a list of useful lead generation magnets (Lead magnets) and resources that you can pitch depending on the position of the visitor in the sales funnel.
For some PPC campaigns, the aim could be to generate Leads vs Marketing qualifying Leads vs selling an eCommerce product. So whatever the goals, you set, we can work together to learn more about it and build a bespoke page for your company.