The ability to learn and adapt visitor traffic based on keywords, location, devices open a pandora’s box of possibilities. Using inline dynamic text which uses a combination of keywords and some content adds a lot of relevancy. Using visitor location marketers can use dynamic elements like maps, phone numbers, locations etc.
If you have a long form on your landing page you can easily split it into steps in the order of threat levels. E.g. you can ask a simple questions at the start of your form. The idea is to drive visitors to engage with the form without thinking too much. Once visitors take these small steps you can then funnel them towards a conversion goal.
PPC landing pages are just one part of a larger Sales Funnel System you should be using. You need to know exactly know where your visitors are in their buyer’s journey. Depending on their position in the cycle you can use a combination of tools to convert them. Here is a list of useful lead generation magnets (Lead magnets) and resources that you can pitch depending on the position of the visitor in the sales funnel.