Best Practices in PPC Landing Page Design To Increase Conversions

Pay Per Click (PPC) Landing Pages are the pages dedicated to Paid advertising campaigns. Every visitor on the page costs money, the need to convert visitors is high. A PPC campaign needs a bespoke landing page where you can send your traffic to. Find out about the best practices in PPC landing page design.

Factors Which You Can Use To Increase Conversions On Your PPC Landing Pages

Dynamic Text Replacement

Dynamic Text Replacement

The ability to learn and adapt visitor traffic based on keywords, location, devices open a pandora’s box of possibilities. Using inline dynamic text which uses a combination of keywords and some content adds a lot of relevancy. Using visitor location marketers can use dynamic elements like maps, phone numbers, locations etc.

Multi-step Forms

Multi-step Forms

If you have a long form on your PPC landing page you can easily split it into steps in the order of threat levels. E.g. you can ask a simple questions at the start of your form. The idea is to drive visitors to engage with the form without thinking too much. Once visitors take these small steps you can then funnel them towards a conversion goal.

Social Media Counters & Social Proof

Social Media Counters & Social Proof

Having a social media follower base is yet another way to showcase trust and to build an emotional bond to the website visitors design. Add social media counters as well as placing customer reviews and testimonials can increase conversions on your landing page.

Sales Funnel Visitor Journey

Sales Funnel Visitor Journey

PPC landing pages are just one part of a larger Sales Funnel System you should be using. You need to know exactly know where your visitors are in their buyer’s journey. Depending on their position in the cycle you can use a combination of tools to convert them. Here is a list of useful lead generation magnets (Lead magnets) and resources that you can pitch depending on the position of the visitor in the sales funnel.

Top of the Funnel (TOFU)
Top of the Funnel (TOFU)
  • Whitepapers
  • Infographics
  • Cheatsheets
  • Email Course
  • Podcasts
  • Coupons/Discounts
  • Toolkit
  • Checklists/Scorecards
Middle of the Funnel (MOFU)
Middle of the Funnel (MOFU)
  • Calculators
  • Quizzes
  • eBooks
  • Case Study
  • Tickets
  • Webinars
  • Video Course
  • Giveaways
Bottom of the Funnel (BOFU)
Bottom of the Funnel (BOFU)
  • Consultations
  • Demo
  • Trials
  • Proposals/Quotes

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