Best Accounting Landing Page Designs for Better Conversion Rates

We design landing pages in Accounting and Finance for many years. Having worked with big international accountancy brands, we understand the fine nuances for creating conversion-based accounting landing pages. Here is how you can can increase landing page conversions if your business is operating in the competitive finance or accounting industry.

How to Create Optimised Designs For Landing Pages in Accounting.

Strong Headline for immediate attention catch

Strong Headline for immediate attention catch

With landing page in accounting the aim should be to introduce high attention grabbing headline and subhead that stands out. On accounting landing pages you can also use case studies of people / projects you have worked with. This will have a positive impact as customers thoroughly check whether a change in accountants makes sense.

Social Proof & Client Testimonials

Social Proof & Client Testimonials

As an accounting firm, you naturally work with many businesses and self-employed people which provides you with excellent opportunities to showcase reviews and client testimonials.

Call To Action Button

Call To Action Button

A page could have multiple buttons across the landing page but the primary action on the page or the page goal should be consistent. The Call-to-action could be one free month of an accountancy tool and services or a pricing calculator, letting users calculate their individual accountancy cost.

Include a Phone number

Include a Phone number

Although you like to get people to convert, it can make sense to display a phone number of your accounting organisation. Many people would like to have a personal conversation rather filling in the form straight away. Adding contact numbers on your landing pages will instil trust and confidence in your accounting company.

Social Media Counters

Social Media Counters

In Accounting popularity and credibility matters. Your Social Media statistics, displayed in terms of count boxes can be helpful. The boxes show the number of people that have liked your brand across channels like your Facebook page or Twitter.

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