With landing page in accounting the aim should be to introduce high attention grabbing headline and subhead that stands out. On accounting landing pages you can also use case studies of people / projects you have worked with. This will have a positive impact as customers thoroughly check whether a change in accountants makes sense.
As an accounting firm, you naturally work with many businesses and self-employed people which provides you with excellent opportunities to showcase reviews and client testimonials.
A page could have multiple buttons across the landing page but the primary action on the page or the page goal should be consistent. The Call-to-action could be one free month of an accountancy tool and services or a pricing calculator, letting users calculate their individual accountancy cost.
Although you like to get people to convert, it can make sense to display a phone number of your accounting organisation. Many people would like to have a personal conversation rather filling in the form straight away. Adding contact numbers on your landing pages will instil trust and confidence in your accounting company.
In Accounting popularity and credibility matters. Your Social Media statistics, displayed in terms of count boxes can be helpful. The boxes show the number of people that have liked your brand across channels like your Facebook page or Twitter.