At Apexure, we understand the Value Proposition of the ebook and bring the value across to visitors. The page usually has a lead magnet form in which we recommend capturing name, email in exchange for the ebook.
To make landing page for ebook promotion more effective consider testing the following elements.
For an Ebook Page we recommend testing out the main ebook hero shot. We have tested scenarios where we replaced a flat image of the book with a 3d mockup which has increased conversions.
Do you have people in your network you can give you an honest review for your book? If yes, leverage your social channels and give out your ebook for free in exchange for a testimonial which you can use on the landing page. Adding social proof is very effective technique to increase ebook sign-ups and over time as your audience will grow you can pick the best ones and add them to your page.
You can add test a variation in which you can add a section about the ebook author. We have tested adding this information onto our landing pages. We found that in some industries adding an author bio has proven to increase visitor opt-ins.
If your ebook is co-authored by authors from other brands or companies, adding their brand logos would certainly add to the persuasiveness of the page.