High-Converting Landing Pages for Events & Festivals

Event landing pages are specifically designed to convert visitors into event signups. Event pages are also used to capture leads which can be later nourished into paid customers. Landing pages and ad campaigns are marketing channels with massive potential to sell out your next event.

Factors which you can use to increase sign-ups and bookings through your Event Landing Pages.

Headline; Event USP

Headline; Event USP

The Unique Selling Proposition on why somebody should attend your event. Events have a purpose for the user just like any other product or service. Emphasise on what makes your event special and mention the unique benefit in a simple statement.

Urgency and Scarcity

Urgency and Scarcity

Using urgency and scarcity and effective psychological factors that can influence visitors to sign up. E.g if your Event is starting on the 1st of October. You can have a countdown which shows days / time left. You can also limit the number of users who can sign up. This can have two potential benefits. One, you can have a countdown number to show seats available. Second, a limited small number can impy visitors can ask questions and engage with the speaker.

Ensure you mention the date and time of your Event loud and clear.

Existing Events

Existing Events

Have you conducted Events in the past? If yes, use recordings and list them on their landing pages so visitors can have see what they should expect. You can also add a series of comments from social media of attendees who previously visited the event.

Event Speakers

Event Speakers

One of the strong and powerful images you can use for your Event Landing pages are photos with the host and audience. Also try putting captions under your images. People almost always read the captions under images.

For guest speakers you can add their short bio with their photos. You can also include LinkedIn profile icons (which can link to their Linkedin profiles in a popup, so visitors are not redirected to Linkedin) to showcase their credibility.

Call to Action Button

Call to Action Button

The Call-to-Action for the event ultimately needs to be the sign-up of event attendees. Your booking system can be hosted on other websites like Eventbrite or Ticketmaster. Your event landing page can function like a Click-through-page to the website on which the booking is made.

Social Proof

Social Proof

Mostly events are part of a bigger event marketing strategy. Companies, businesses and marketers usually have a complete event calendar rather than just one event. This creates the opportunity of collecting testimonials and reviews, either in text copy or video.

Social Media Marketing

Social Media Marketing

Social media marketing is a great channel to support event promotion. Showcase your event to your existing social media audience and make sure everyone in your network is aware of your event offer. Likewise, social media follower number counters can be placed on the landing page to show social proof.

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