When building a landing page in Wordpress you should use a template which removes the top navigation and any footer links. You don’t want your landing page to have the same header and footer as rest of the website. The same applies for any sidebar or widgets which might be part of your default page template.
As with Wordpress developers have full control over the codebase, we strongly recommend a sticky header / footer. For mobile you can use this space to include your Click to Call Buttons. Research from Google highlights 42% of searchers have used click-to-call to contact a business.
One of the major benefits in using Wordpress for landing page design is the ability to define custom CSS for different screen sizes/types. As a marketer you could segment your audience by device type. Compared to Unbounce which doesn’t support tablet mode, Wordpress on other hand is super flexible.
Wordpress offers a vast selection of plugins which developers can use to capture leads and pass them onto other plugins. E.g. a lead capture form could be integrated with Contact 7 plugin or services like mailchimp or Zoho. The possibility is endless.