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What to Expect From a B2B SEO Agency

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Secure First Page Rankings

Drive increased traffic to your web pages with top search rankings and boost to gain higher conversions.
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Target Right Keywords

Capturing high-quality leads becomes easier when you target the right search intent, which means choosing the right keywords.
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Strengthen Your DA/DR

Become a trusted brand with a high domain rating and authority with a dedicated SEO team and strategy to help you out.

Our Approach to Maximizing Your Growth Potential

SEO isn't just about ticking off a checklist—it's about implementing a comprehensive approach that takes into account all aspects of your organic channels and conversion goals. That's where Apexure, a B2B SEO agency, comes in.
Your Keyword Treasurer

Your Keyword Treasurer

We push for thorough research and identification of relevant keywords to target based on your industry, services, and buyer personas.
In-depth Competitor and Market Analysis

In-depth Competitor and Market Analysis

We analyze your competition and market trends to find gaps and opportunities that can take your web pages from top 100 to top 5.
Technical SEO Audit and Support

Technical SEO Audit and Support

Conducting comprehensive technical audits and improvements to identify and fix issues that could hinder your search engine rankings.
Intent & UX-focused

Intent & UX-focused

We go beyond keywords to understand the intent behind searches, ensuring your site and content offer the best user experience.
Advanced Optimization Techniques

Advanced Optimization Techniques

From query and crawl optimization to Natural Language Processing (NLP), we use advanced techniques to help search engines understand and favor your site.
Data-Driven Decisions

Data-Driven Decisions

We don't guess—we use data. From SERP analysis to regular testing, our strategies are driven by meticulous data analysis and execution.
Impactful Branding and Digital PR

Impactful Branding and Digital PR

SEO is a long-term branding exercise, and we ensure that your brand voice and value proposition are consistent and impactful across all SEO efforts.
Reporting and Analytics

Reporting and Analytics

Get regular reports and insights that measure the right KPIs and the impact of SEO efforts on your brand and business.
Efficient On-Page SEO

Efficient On-Page SEO

We optimize website elements like meta tags, headings, content, and URLs to enhance organic search performance and traffic flow.
When you choose Apexure, you're choosing a partner dedicated to your business's growth. We work tirelessly to ensure your website isn't just optimized—it's the best it can be.

Industries we Serve

B2B SaaS
B2B Technology Consulting
B2B Service Based Companies

Your SEO Powerhouse

At Apexure, we deliver unparalleled SEO services backed by
Over 8 Years of Experience

Over 8 Years of Experience

Since 2015, we've provided SEO services to Tech Consulting firms, B2B Business Services, and B2B SaaS companies.
Proven Results

Proven Results

Our strategies have significantly boosted web traffic, domain authority, leads, and overall website health for our clients.
Diverse Field Experts

Diverse Field Experts

We have dedicated experts for all SEO fields, be it on-page SEO, off-page SEO, technical SEO, content-oriented SEO, and UI/UX expertise.
AI-Driven Techniques

AI-Driven Techniques

We utilize AI-driven content gap analysis, competitor research, lead generation gap analysis, and CRO tracking to secure accurate data.
Custom Team, Custom Solutions

Custom Team, Custom Solutions

Each project is handled by a dedicated team, which includes an Account Manager, a Senior SEO Analyst, a Content Analyst, and a Reporting Analyst.
Award-Winning Excellence

Award-Winning Excellence

Recognized as the CRO Agency of the Year in 2023.

Take the Industry Lead with a B2B SEO Agency

Don’t let SEO overwhelm you. Take control of your organic traffic with a team with the expertise to guide your marketing efforts to the next level. Book your free consultation call to connect with our SEO experts today.

Invest in the compound effect of organic marketing with SEO and witness your digital presence thrive. By optimizing your website for search engines and strategically crafting content, you'll experience sustainable growth, increased visibility, and targeted traffic. Reach your full potential with proven SEO strategies.

Our Competitive Edge

At Apexure, we excel in basic and advanced marketing, ensuring your SEO strategy is personalized to drive optimal conversions and business growth.
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Understanding Your Sales Funnel

Our SEO efforts align with your sales funnel and other marketing efforts, which work together to provide better conversion opportunities. We optimize your touchpoints to secure quality leads.
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Enhanced User Flow

We ensure a seamless and engaging user journey by analyzing and optimizing website content with SEO. From intuitive keyword insertion to content generation, we also focus on enhancing user experience.
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Search Intent Focus

Our team at Apexure delves deep into user intent to craft targeted strategies. We drive organic traffic that converts by aligning content with what users seek. With search intent at the forefront, we ensure your business gets noticed.
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Strategy Development

Based on our analysis and your business objectives, we devise a tailored SEO strategy. This could involve optimizing your site architecture, enhancing your content, improving your site's technical performance, or all of these and more
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Deep Competitor Analysis

Our comprehensive competitor research reveals insights that fuel your success. By understanding competitors' strengths and weaknesses, we develop data-driven strategies that outsmart the competition.
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Shauna Barnaby, Managing Director at My Debt Manager
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"Apexure was excellent, great communication and work! Thank you - Will rehire!"
Shauna Barnaby, Managing Director at My Debt Manager

Our B2B SEO Services

At Apexure, we provide a comprehensive suite of B2B SEO services designed to increase your online visibility, drive more targeted traffic, improve conversions, and grow your business.

B2B SEO Strategy

B2B SEO Strategy

B2B SEO Strategy

At Apexure, our journey begins with a meticulous plan. We always kickstart our SEO strategy with an in-depth audit of your website and marketing, along with a thorough assessment of your competitors.

Content Optimization

Content Optimization

Content Optimization

We enhance your website's content to make it more appealing to both search engines and users. This involves making sure it is keyword-rich, valuable, engaging, and structured in a way that search engines can easily understand.

Conversion Rate Optimization

Conversion Rate Optimization

Conversion Rate Optimization

We enhance your website's content to make it more appealing to search engines and users. It ensures it is keyword-rich, valuable, engaging, and structured so search engines can easily understand it.

Technical SEO

Technical SEO

Technical SEO

We improve your website's ability to convert visitors into leads and customers. It involves optimizing the design and layout of your website, improving user experience, and adjusting conversion pathways.

B2B SEO On-Page Optimization

B2B SEO On-Page Optimization

B2B SEO On-Page Optimization

We handle everything from keyword optimization and meta tag adjustments to content updates and internal linking strategies, ensuring every page is a potential entry point for potential customers.

Lead Generation Tactics

Lead Generation Tactics

Lead Generation Tactics

Apexure also optimizes your website's call-to-action (CTA) elements, creates valuable content to attract and convert visitors, and helps you build better funnels to reach and engage potential leads.

Keyword Research & Strategy

Keyword Research & Strategy

Keyword Research & Strategy

Using our approach to identify money keywords, we help your business target and attract high-value traffic. Then, we strategically incorporate these intent-focused essential keywords into a comprehensive SEO strategy.

Off-Page-SEO

Off-Page-SEO

Off-Page-SEO

We use off-page SEO techniques to improve your website's reputation and authority. It includes strategies like link building, social media promotion, and digital PR, all aimed at increasing the visibility of your website beyond just your pages.

Apexure's Conversion-Focused SEO Journey

Our approach to SEO emphasizes not just rankings and traffic,
but also conversions and user experience.
Here's how we achieve this:
1
Initial Consultation
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Our journey begins with a deep understanding of your business, goals, and specific conversion objectives, serving as the foundation of our entire strategy.

2
Comprehensive SEO and UX Audit
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We analyze your website’s current SEO and UX performance, identifying areas of improvement. This involves studying how users interact with your site and finding opportunities to enhance their experience and increase conversions.

3
CRO Analysis
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Alongside the SEO and UX audit, we perform a Conversion Rate Optimization (CRO) analysis, looking for ways to transform more of your website visitors into customers. We examine factors like site speed, user navigation, and the efficiency of conversion pathways.

4
Strategy Development
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Using the insights from our audits, we create a tailored SEO strategy aimed at improving your rankings, driving more traffic, and boosting conversions. This strategy integrates on-page optimization, UX enhancements, and conversion pathway improvements.

5
Implementation
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Our team executes the strategy, implementing changes to your website that improve SEO, enhance user experience, and guide visitors more effectively towards conversion points. This involves updates from technical SEO tweaks to significant UX design adjustments.

6
Monitoring and Reporting
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Using advanced tracking tools, we consistently monitor your website’s performance, focusing on both SEO metrics such as traffic and rankings, and key conversion metrics including conversion rate and user engagement levels.

7
Regular Reporting and Review
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We believe in transparency and keep you updated with regular reports. These reports provide an overview of the SEO, UX, and conversion performance, offering insights and recommendations for future strategy enhancements.

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Ongoing Optimization
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In the fast-paced digital world, SEO, UX, and CRO trends constantly evolve. We continuously adjust and refine your strategy based on data-driven insights, market changes, and user behavior to keep your website optimized and conversion rates increasing.

With Apexure, you're not just getting an SEO service; you're partnering with a team committed to providing a comprehensive, conversion-focused SEO journey that considers every aspect of your online presence.

Apexure vs Traditional Agency

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Traditional Agency
Keyword Research & Mapping
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Technical & Content Audit
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Industry-Specific KPIs
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Thorough Competitor Analysis
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Data-Driven Optimization
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8+ Years of Marketing & Designing Experience
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Tech Agnostic
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No Contracts
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Shyma Khaki, Partner at Kaizen Consulting Group
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Apexure is a pleasure to work with. They made sure to fully understand what our requirements were, and also communicated effectively throughout the project. Their work is of high quality, and delivered on time. Great work, thank you!
Shyma Khaki, Partner at Kaizen Consulting Group

Meet Your SEO Team

Meet Apexure's Conversioneers: a powerhouse team of conversion strategists, copywriters, keyword research specialists, technical SEO experts, and a creative director. Our mission? To place your B2B website at the top of SERPs where your target audience can easily find you and engage with your brand, starting a conversion-focused journey.

Your Questions, Answered

What is B2B SEO and how does it differ from B2C SEO?

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B2B SEO (Business-to-Business Search Engine Optimization) is a specialized digital marketing strategy aimed at optimizing a company’s online presence to attract and engage other businesses as potential customers. It focuses on improving the visibility of B2B-oriented websites and content on search engine results pages (SERPs) when businesses search for products or services relevant to their industry.

B2B SEO differs from B2C SEO (Business-to-Consumer SEO) in several ways. The main differences are:

  • Keyword Intent: B2B keywords typically involve specific products, services, or solutions that address business needs and challenges. B2C keywords often relate to consumer products and are more emotionally-driven.

  • Purchase Decision Process: B2B sales cycles are generally longer and involve multiple decision-makers. B2C sales cycles are usually shorter and more straightforward.

  • Content Approach: B2B SEO requires informative, authoritative, and technical content tailored to the needs of business buyers. B2C content may focus on emotional appeals, reviews, and entertainment value.

How does Apexure identify 'money keywords'?

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At Apexure, identifying ‘money keywords’ involves a comprehensive analysis of your target market and the specific B2B products or services you offer. Our team conducts in-depth keyword research, considering factors such as search volume, competition level, relevance to your offerings, and user intent. We prioritize transactional keywords, which are terms that indicate high intent to make a purchase or take a specific action.

Our approach includes understanding your industry and target audience, analyzing competitor strategies, and leveraging advanced SEO tools and data analysis techniques to pinpoint the most lucrative keywords. By focusing on transactional keywords, we ensure your B2B SEO efforts target prospects who are actively looking to make informed business decisions.

What does a comprehensive B2B SEO strategy from Apexure include?

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Apexure’s comprehensive B2B SEO strategy is tailored to your business’s unique needs and market dynamics. It includes the following key components:

  • In-Depth Keyword Research: Identifying relevant transactional keywords to drive targeted traffic and leads.

  • On-Page Optimization: Optimizing website content, meta tags, headings, and URLs to align with target keywords and improve search rankings.

  • Technical SEO: Auditing and optimizing technical aspects of your website, including site structure, mobile-friendliness, page speed, and schema markup.

  • Content Marketing: Developing valuable and informative content to establish thought leadership, attract organic links, and engage potential B2B clients.

  • Off-Page SEO: Building high-quality backlinks from authoritative B2B websites to increase domain authority and boost search rankings.

  • Local SEO (if applicable): Enhancing visibility for geographically targeted B2B audiences.

  • Performance Tracking and Reporting: Regular monitoring of SEO metrics, keyword rankings, and lead generation, along with transparent reporting to measure the success of the strategy.

What are some of the technical SEO aspects our B2B SEO agency focuses on?

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Apexure as a B2B SEO agency places strong emphasis on technical SEO to ensure your B2B website performs optimally in search engines. Some of the technical aspects we focus on include:

  • Site Structure and Navigation: Organizing your website to facilitate easy crawling and indexing by search engines, ensuring a logical hierarchy and user-friendly navigation.

  • Mobile-Friendliness: Ensuring your website is fully responsive and provides an excellent user experience on mobile devices, as mobile-friendliness is a crucial ranking factor.

  • Page Speed Optimization: Optimizing website loading times to enhance user experience and improve search rankings.

  • SSL and Website Security: Implementing SSL certificates and other security measures to protect user data and gain the trust of both search engines and visitors.

  • URL Structure and Canonicalization: Optimizing URLs for readability, including relevant keywords, and employing canonical tags to prevent duplicate content issues.

  • XML Sitemaps: Creating and submitting XML sitemaps to search engines to ensure all important pages on your website are discovered and indexed.

  • Schema Markup: Implementing structured data markup to enhance search engine understanding of your website’s content, resulting in rich snippets and improved visibility in SERPs.

By addressing these technical SEO aspects, Apexure ensures that your B2B website is search engine-friendly, accessible to users, and optimized for maximum organic visibility.

What does 'on-page' and 'off-page' SEO entail?

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  • On-Page SEO: On-page SEO involves optimizing elements on your website’s individual pages to improve their search engine visibility and relevance. This includes optimizing meta tags (title tags, meta descriptions), headings, URL structure, internal linking, keyword usage, and ensuring high-quality and engaging content. On-page SEO focuses on making your pages more appealing to both search engines and users, aligning them with target keywords and delivering a positive user experience.

  • Off-Page SEO: Off-page SEO refers to activities performed outside your website that influence its search engine rankings. It primarily focuses on building high-quality backlinks from authoritative websites in your industry. Off-page SEO tactics include content promotion, guest blogging, influencer outreach, social media marketing, and other strategies to increase brand visibility, drive referral traffic, and enhance your website’s overall authority and reputation.

At Apexure, we employ a balanced approach to both on-page and off-page SEO, combining them to maximize the visibility and effectiveness of your B2B website in search engine rankings.

How does our B2B SEO agency optimize content for SEO and conversions?

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Apexure understands the importance of content optimization for both SEO and conversions. Our approach involves:

  • Keyword Research: Identifying relevant transactional keywords that align with your target audience’s search intent and incorporate them strategically into your content.

  • High-Quality Content Creation: Developing informative, engaging, and authoritative content that addresses your audience’s pain points and establishes your expertise in the B2B industry.

  • Content Formatting: Optimizing content structure with clear headings, subheadings, bullet points, and proper formatting to enhance readability and user experience.

  • Meta Tags: Crafting compelling and keyword-rich meta titles and descriptions that encourage clicks from search engine users.

  • Internal Linking: Establishing a logical internal linking structure to guide users and search engine crawlers to related content, improving website navigation and crawlability.

  • User Experience Optimization: Ensuring your content is visually appealing, easy to read, and optimized for various devices and screen sizes.

By combining SEO best practices with persuasive and user-centric content, Apexure enhances your website’s visibility in search results while delivering a valuable and engaging experience that leads to higher conversions and business growth.

What is conversion rate optimization and how does Apexure implement it?

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Conversion rate optimization (CRO) is a crucial aspect of our B2B SEO agency’s strategies. Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a form, or subscribing to a newsletter. Apexure implements CRO by:

  • Analyzing User Behavior: Using analytics tools to gain insights into user behavior, identifying barriers to conversion, and discovering areas for improvement.

  • A/B Testing: Conducting experiments with different variations of website elements (e.g., call-to-action buttons, landing page layouts) to determine which version yields better conversion rates.

  • Landing Page Optimization: Optimizing landing pages to align with user expectations, providing clear and compelling value propositions, and streamlining the conversion process.

  • User Experience Enhancement: Improving website usability, load times, mobile responsiveness, and overall user experience to minimize friction and encourage conversions.

  • Data-Driven Iteration: Continuously monitoring and analyzing conversion data, making data-driven decisions, and refining strategies to optimize conversion rates over time.

By implementing CRO techniques, Apexure ensures that your B2B website not only attracts relevant traffic but also maximizes the number of visitors who take meaningful actions, ultimately increasing your business’s ROI and revenue.

What type of lead generation tactics does Apexure use in its SEO strategies?

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Apexure employs various lead generation tactics to drive high-quality leads for your B2B business through SEO strategies. Some of these tactics include:

  • Targeted Keyword Selection: Identifying transactional keywords with high purchase intent to attract B2B prospects actively looking for products or services in your industry.

  • Content Marketing: Creating valuable and informative content, such as whitepapers, case studies, and industry reports, to attract and engage potential B2B clients.

  • Conversion-focused Landing Pages: Designing dedicated landing pages optimized for specific B2B offerings, providing compelling value propositions and clear calls-to-action to encourage lead generation.

  • Lead Magnets: Offering downloadable resources, webinars, or free consultations in exchange for contact information, allowing you to capture and nurture leads effectively.

  • Email Marketing Integration: Implementing email capture forms strategically across your website and integrating them with email marketing tools to nurture leads and build relationships.

  • Social Proof and Testimonials: Showcasing client success stories and testimonials to build trust and credibility, influencing potential B2B clients to engage with your business.

By combining these lead generation tactics with effective SEO strategies, Apexure ensures a steady flow of qualified leads that have a higher likelihood of converting into valuable business opportunities.

How does Apexure track and report on the progress of the SEO strategies implemented?

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At Apexure, we believe in transparency and providing our clients with detailed insights into the progress of their SEO strategies. We track and report on the progress through the following methods:

  • Analytics Monitoring: Implementing advanced analytics tools, such as Google Analytics, to track various metrics, including website traffic, conversions, bounce rates, and user behavior.

  • Keyword Ranking Reports: Regularly monitoring keyword rankings to assess improvements in search engine visibility for target keywords.

  • SEO Performance Metrics: Tracking and reporting on key SEO performance metrics, such as organic traffic, click-through rates, backlink profiles, and domain authority.

  • Lead Generation Analysis: Evaluating the number and quality of leads generated through SEO efforts, including form submissions, email opt-ins, and phone calls.

  • Customized Reports: Providing comprehensive reports tailored to your business’s specific goals and metrics, showcasing the progress made, and highlighting areas of improvement.

  • Regular Communication: Engaging in regular communication with our clients to discuss the progress, address any questions or concerns, and provide recommendations for future optimization.

By utilizing these tracking and reporting methods, Apexure ensures that our clients have a clear understanding of the impact of our SEO strategies, enabling them to make informed decisions and drive continuous improvement in their B2B digital marketing efforts.

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