Product Landing Page
A product landing page offers a unique challenge to provide all the necessary information to the visitor to nourish them in the buyer journey.
At Apexure we ask our clients to fill out a brief which helps us understand the target audience and the anxieties users might have when they think of buying the product. Whenever we built a product landing page, we give visitors right pieces of information and list out the benefits in a very clear and concise manner.
AB Split Testing:
To make your product landing page super effective consider testing the following elements:
For Landing Pages related to offering products we recommend testing out the main hero product image. A front shot vs a side shot could have a significant impact on conversions.
Real Social Proof:
If you are planning to create a click-through page for your Amazon product, we recommend adding reviews from your amazon product page onto your Click-through Product Landing Page. Similarly if you can add reviews from Twitter/Facebook. Adding social proof is very effective technique to increase conversions.
Increase trust by adding an Iron Clad Guarantee
Do you offer a money back guarantee or something similar which will build more trust? If yes, then adding a badge to communicate this information before the fold is powerful.
Adding a Live Chat Feature
If your potential buyers are looking for some information which is not clear on the page you can set a trigger and popup a chat window at a timed delay. This would allow visitors to ask any questions they might have and will eventually drive more sales / conversions.
Ready to start work on your product page? Book a Free consultation session with us and we can discuss your next Product Landing Page in depth.
Landing Page Features:
- The page follows a strong visual hierarchy to promote the most important content up front.
- Clear Value Proposition, Non-Stock images, Testimonials, Background Video, Logos all compliment the factors that drive conversions.
- Built from the ground up using Balsamiq, Photoshop & integrated in Unbounce.
- Easy to fill pop-up form.
Waseem has been great to work with and very responsive. I've been creating web pages and websites for various projects for many years, and by far, Waseem has been one of the best.