At Apexure we ask our clients to fill out a brief which helps us understand the target audience and the anxieties users might have when they think of buying the product. The pages we built give visitors right pieces of information and list out the benefits in a very clear and concise manner.
To make your product pages super effective consider testing the following elements
For Product Landing Pages we recommend testing out the main hero product image. A front shot vs a side shot could have a significant impact on conversions.
If you are planning to create a click-through page for your Amazon product, we recommend adding reviews from your amazon product page onto your Product Click-through Landing Page. Similarly if you can add reviews from Twitter/Facebook. Adding social proof is very effective technique to increase conversions.
Do you offer a money back guarantee or something similar which will build more trust? If yes, then adding a badge to communicate this information before the fold is powerful.
If your ebook is co-authored by authors from other brands or companies, adding their brand logos would certainly add to the persuasiveness of the page.
As you are probably already aware, people follow people and not just the products or brands. Customer reviews of your product and testimonials are a great source of social proof that will help you portray credibility.
Another important factor to include is a bulleted list of product benefits. The idea is to nourish visitors at this step so they get enough information to take the next step.