Although starting with a template would sound like the simple thing to do, however, in reality your customers are unique and your bespoke landing page needs to stand out from the templates. By having your own logo, brand colours, fonts, images you set the stage for your visitors.
Add Google Analytics to your landing page to track exactly how your landing page performs. As part of the custom package we offer MixPanel integration as well. This gives you a far greater detail on what visitors are doing on your page.
The primary action on the page or the page goal should be consistent with one Call-to-Action (CTA). A Bespoke design needs Call-To-Action buttons with the right type of pitch and with a carefully crafted and specific-enough CTA title.
Are you planning to integrate your landing page design to your CRM or email automation? That’s great, our team has worked with 100s of integrations and can help you build yours. As a marketer you can focus on generating leads and nourishing them and we will worry about the technology.
A reinforcing customer quote or testimonial with real photos. If you don’t have testimonials can you prepare a stat which has the numbers of users who have previously attended your Events or use your product or service. Whatever the custom page design is about, social proof is a practice to consider whenever you build landing page.