Landing Page Optimization Services Designed to Increase Your Conversions
Our eight years of experience have taught us to trust research more than a random gut instinct. We base all our reports, consults, and optimization on solid reports of trusted tools like Google Analytics, CrazyEgg, and much more.
Instead of thinking in binary, we develop different variations of the same landing page element and test it all out until we reach the final winner. To provide effective landing page optimization services, we exhaust every possible option before reaching the final verdict.
Before implementing any changes or tests, we plan everything out first. From your competitors to past users, our landing page optimization begins with examining every aspect of the page to develop the right optimisation strategy.
A/B testing is only impactful when you check the right metrics. We create comprehensive reports for all our A/B tests and deeply analyze them to reach the final variation with a higher chance of achieving your business goals.
Through a deep audit, we determine the biggest to smallest friction points on your landing page. Our auditing methods include analysing your landing page, understanding your brand message, and your competitors’ actions.
Heatmaps are a gold mine to extract crucial information about user-page interactions. We are well-versed with all types of heatmap reports, be it scroll maps, confetti, or click maps, and are ready to help you find where your landing page is lacking.
Our interactive brief makes it easy to describe your business objectives and target audience. Simply fill out a brief questionnaire to give us the information needed to start your landing page optimization.
After understanding your brand and its landing page objectives, we jump on to thoroughly look at your live landing page and analyse it from various angles to come up with a solid report.
We prepare and deliver a report that points out problems and solutions on your landing page. The report works as a framework for determining the next step for efficient optimization and creating a more effective landing page.
Our landing page optimization services target every element stopping visitors from converting and replacing it with a more relevant landing page element. We focus on one element at a time and make progress gradually.
To comprehend user behavior and enhance your page for optimal conversions, we employ tools such as Hotjar and analytics. Our support plans are tailored to assist established businesses in maximizing their ROI and include all essential subscription expenses.
To add this to beautiful design and excellent project management, for the space they are in, I have yet to find a service that comes close to matching it. From site layout, to landing page design, to CTA’s, and more; Apexure expertly led the whole thing from start to finish.
To measure the success of our landing page optimization efforts, we track relevant metrics such as conversion rate, bounce rate, time on page, click-through rates, heatmaps, etc. By analyzing these metrics over time, we gain insights into the effectiveness of your landing page and make data-driven decisions to optimize it further.
If you notice a low conversion rate or high bounce rate on your landing pages, it’s a good indicator that optimization is necessary. It’s important to identify specific issues and test different variations to improve the user experience and increase conversion rates, which is best to be done with the help of a landing page optimization agency.
The duration of landing page A/B testing varies, but typically, tests should be run for at least one to two weeks to gather sufficient data and ensure statistical significance. However, the time required to reach statistical significance depends on factors such as the size of your audience, the landing page conversion rate, and the difference between the tested variations.
We are well-versed in landing page optimization tools like Unbounce, CrazyEgg, Hotjar, VWO, and more.
Yes, landing page optimization is beneficial for all types of businesses. It can help improve their page’s user experience, increase engagement, and, ultimately, improve conversion rates. It can also be cost-effective, and many strategies can be implemented with economic investment.
It’s important to have patience with the CRO process, as it typically does not yield immediate results. Generally, the entire CRO process can take anywhere from 4-12 weeks.
With eight years of experience, Apexure specializes in developing customer experiences focusing on conversion and lead generation for landing pages. We have been acknowledged as one of Clutch’s top landing page optimization companies and have an extensive portfolio of clients and case studies that showcase our past successes. Feel free to review them to understand our work and accomplishments.