More leads in month one, built in HubSpot.
Craver sells intelligent ordering and customer engagement to local restaurants and cafes, and as a new entrant needed to be seen and to generate leads. We researched the audience, then designed a clean, fast landing page in HubSpot that is easy to edit, with the calls to action above the fold. In the first month leads rose, many of them becoming paying customers, and the bounce rate fell.
- Pages3 pagesin HubSpot, easy for the team to edit
- LeadsMonth onemore leads after launch, no figure given
- Bounce rateDownvisitors stayed and acted, no figure given
- SpeedOptimisedimages compressed, code minified, caching on
- The first month after launch, as the study describes it; no figures are given.As published June 2023.
- Client
- CraverOrdering and engagement for restaurants
- Sector
- Restaurant techNew York City
- Platform
- HubSpotEasy to edit, quick to load
- Scope
- Landing page, design, speedHubSpot build, research, cross-device testing
- Measured
- June 2023As the case study reports it
A new entrant with no page to send restaurants to
Craver was new to the market and needed to be found by local restaurants and cafes. The page had to look good, load fast, be easy to change and ask for the next step plainly.
A startup nobody had heard of yet
Craver provides intelligent ordering and customer engagement for local restaurants, and was a new entrant in that market. It wanted more online visibility and more leads from local restaurants and cafes, and a landing page in HubSpot was where that would start.
A page the team could change themselves
The page could not be a one-off build that needed a developer for every tweak. It had to be easily editable, so Craver could change copy, images and offers as the product and the pitch moved, which for a startup is often.
Fast to load, with a clear next step
The brief was a page that looked great and was also optimised for conversion. In practice that meant two things: it had to load quickly, and it had to carry strong calls to action that asked the visitor to do something.
To increase their online visibility and generate more leads by creating a high-converting landing page in HubSpot, aimed at local restaurants and cafes.The brief, as the case study records it
What we researched, designed and made fast
The page is the visible part. The audience work before it and the speed work under it are what made it convert.
The audience first, then the page
We started with a thorough analysis of Craver's target audience, local restaurants and cafes, and the pain points that would bring them to a page like this. The design and the copy came out of that work, so the page speaks to a restaurant owner's problems rather than to Craver's feature list.
Clean, minimal, and built in HubSpot
The page was designed in HubSpot, which keeps it easy to edit without losing the design. The layout is clean and minimal, with good photography and the calls to action above the fold, so the offer, a short demo, and the form sit in the first screen on a laptop and a phone.
Compressed, minified, cached and tested
Optimisation tools compressed the images, minified the code and set up browser caching, so the page loads quickly on a restaurant's phone as well as on a desktop. We then tested it across devices and browsers to make sure it was responsive and stayed fast in browsers other than the one it was built in.
What happened in the first month
The case study describes the first month after launch in words rather than figures, as published in June 2023, with no analytics source named.
Three Craver pages, each taken apart in the landing page examples gallery, all built so the team can edit them.
More leads in the first month after launch, many of them becoming paying customers, as the study puts it.
The case study gives no figures. It reports a significant increase in leads within the first month of launch, many of them becoming paying customers, and a significant fall in bounce rate, all in words and without a baseline.
"Can work to tight timelines"
The Apexure team have been a real pleasure to work with - they deliver high-quality work turned and can work to tight timelines. They communicate frequently & clearly and are really easy to work with! I highly recommend.
Three more landing pages the client's team can edit
Want a page like this?
Send us the page you have, or the campaign you are planning, and what a lead is worth to you. You get a written read of what we would build, what we would test first, and a fixed price. Two to four weeks from kickoff to launch.
UK hours, which is the East Coast morning.