Marketing campaigns and PPC strategies use landing pages to influence potential customers and drive conversions. With the search ads market having a projected spend of $279.30 billion in 2023, there’s no doubt that businesses invest in the design of their landing pages to create a positive user experience and improve their ROI. But how much does a landing page design cost?

Many believe creating a landing page design costs nothing. You can do it for free with the right amount of skill and time, but the quality may suffer as you may miss out on features that could increase conversions. The reality, however, is that landing page creation takes more resources than just a webpage as they are heavily conversion-driven and get optimized from time to time. It all depends on various factors such as complexity, visual elements, and the platform or software used for its construction.


Simply put, you have to be aware of the said factors to get the most out of your landing page design. Only then can you arrive at the right cost for your design.

We’ll walk you through all the factors and considerations in the following article; we’ll also share platforms you can use to design your landing page, from the free ones to the most expensive options. Read on as we will also help you know how to choose the best platform for your needs.

Why You Should Invest in a Landing Page?

Clicking your PPC ads should cause users to land on a dedicated page, known as the ‘landing page’ – which is different from your homepage or any other navigation page. According to the [U.S. Web Design System](U.S. Web Design System), users often visit landing pages without understanding what is being offered or the service provided.


Companies create landing pages tailored to audiences and offers, providing clear info that helps convert. These pages usually focus on one goal signup (e.g., signup, download, purchase), which matches the PPC ad.

Landing pages help keep users focused on the desired action, avoiding distractions. This helps you get a higher ROI than with any other page on your website.

Factors that Decide a Landing Page Design Cost

Knowing several factors that determine landing page design costs can help you get an estimate, and later, make a more informed decision.


1. Type of Landing Page

Landing pages vary in design demands. Short-form ones take less time to design but need more expertise, while long-form pages need to fit all info and use interactive elements. Thus, total landing page design costs hinge on user flow, functions, and integration complexity.

2. Customization on the Landing Page

Your brand’s visual identity should be visible on the landing page. With more specific guidelines on elements such as animations, illustrations, and videos, the cost could increase.

3. Experience and Expertise of Designers

With more experience comes higher standards and knowledge of landing page elements (UI and UX) – a proven track record of these lets designers command higher prices for their services.

4. Hosting / Domain

You’ll need a domain name (e.g., and hosting to make your landing page accessible online. Domain hosting and registration often have recurring fees, affecting your overall landing page design cost.

5. Add-on Conversion Optimization

Some businesses invest money in analyzing user behavior and engagement through A/B testing, heat mapping, or click-through rate optimization to further improve their landing page performance. These are the usual components of conversion rate optimization (CRO), which yield higher ROI and cost more.

Discussing your needs with an agency can help you get an accurate cost estimate. Provide them with as much detail as possible for a better breakdown of landing page design costs.

Landing Page Design Cost on Various Platforms

Although they are the least popular, landing pages have a 23% conversation rate, which is the highest among all other sign-up forms. This makes it even more important for you to choose a platform that is easy to use and cost-effective.

1. No-code Landing Page Building Tool (DIY)

You have endless choices when it comes to no-code tools for landing page creation. The drag-and-drop capabilities of these tools make the process of creating a landing page much simpler and faster. Some popular landing page-building tools include:


Usually, these tools have a 14-day free trial period and then charge a monthly fee. The average landing page design cost with tools boils down to $113, so we recommend thoroughly researching the features of each tool before making a choice. Keep in mind that there could be extra add-ons you may not really need.


Advantages of a Landing Page Builder:

Disadvantages of Landing Page Builders:

No coding is required when using landing page builders, but the challenge lies with how effective the end product is. Although it may take some time to perfect, users can make the most out of trial versions to discover if it is a good fit for their needs.

2. Landing Page Templates

These are cost-effective – or even free – solutions for businesses to quickly create quality landing pages. Templates are pre-built with design and coding, so you don’t have to start from scratch. They also come with author support, which is a great way to get help from the developer should any issues arise.


Advantages of Landing Page Templates:

Disadvantages of Landing Page Templates:

3. A freelancer

The unstoppable rise of freelance professionals has been one of the most important stories in business over the past decade, and it is changing how much landing page design costs. Websites like Upwork and Fiverr have been instrumental in connecting freelance professionals with clients and have made it easier than ever to hire a talented professional at an affordable rate.


You can spend around $15 to $200 per hour on hiring talent with an average rating of 4.8 stars. The best way to find a suitable freelancer is by looking at the history of their landing page projects, which is available on their Upwork profile.

Advantages of Freelancers:

Disadvantages of Freelancers:

The bottom line is there is no one-size-fits-all freelancer, which requires you to go through the arduous task of finding and vetting each one.

4. In-House Team

You can always build an in-house team to work on your landing page. This gives you the advantage of having a dedicated group of professionals who are familiar with your brand and understand its vision, all working together full-time to create the perfect landing page.

But as landing page design costs money, you will need to invest in the following yearly salaries of a good in-house team:


(Source: Indeed)

With a need for at least $397,438 yearly, creating an in-house team is the most expensive option.

Advantages of an In-House Team:

Disadvantages of an In-house Team:

Although it may be a viable option for some big businesses, an in-house team may not offer the most affordable landing page design cost.

5. Web Design and Development Company

With their comprehensive services for landing page creation and maintenance, web design and development companies provide digital design for various industries and purposes. However, their expertise with landing pages may vary as their core is only website design and development.


Advantages of a Web Design and Development Company:

Disadvantages of Web Development Company:

Since you need plenty of knowledge of competitor research, copywriting, offer generation, etc., in making high-converting landing pages, it may be difficult for a web design company to decrease overall landing page design costs.

6. Landing Page Design Agency

Similar to how a web design company specializes in its core services, a landing page design agency focuses on creating single landing pages that are bound to get results. These agencies have expert teams of experienced designers, developers, copywriters, and testers in their field who are well-versed in the back and forth of designing, developing, and implementing landing pages.

We won’t make landing page design costs a secret. At Apexure itself, creating 12 custom types of landing page design costs $36,000 - $60,000, depending on the services and support required. That’s already one landing page per month for a whole year. This amount is around 80% less than what you might spend on creating an in-house team.

But what do you get?


With such agencies, landing page design costs become more predictable and controllable. It may not be a faster option than templates or a cheaper alternative to hiring freelancers. Still, it definitely is the most reliable way to go about creating a successful landing page.

What’s the Best Option for You?

The winning platform for landing page costs totally depends on you. However, we recommend looking at these four things when hiring someone to build your landing pages:

Using the Venn diagram below, you can align these points according to your priority, choices, and preferences.


Work with a Landing Page Design Agency

Considering landing page design costs requires you to choose a platform that best fits your needs, budget, objective, and time. If you believe that the quality of work is more important than landing page design cost and you don’t have enough time to manage a team or learn about web design yourself, then hiring an agency is your best bet.

Look no further than Apexure, a quality landing page design agency with over 8 years of experience in the field. With our expertise in conversion-focused design, industry best practices, and a reliable network of professionals, you can ensure that your investment in landing page design yields a strong ROI and positions your business for success in the digital landscape.

Reach out to us today to learn more about how we can help you create high-converting landing pages.


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About The Author

Waseem Bashir

Waseem Bashir

Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.

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