It’s no secret that traffic and lead generation are at the core of any business owner, digital marketer, or webmaster’s responsibilities. How can you help your clients achieve market dominance? One way is through targeted landing pages created using the best landing page builders. Attracting attentive and engaged consumers is a very different process than it used to be years ago. Rapid technological advancements mean that both brands and consumers are changing, demanding marketers to stay a step ahead of research online and purchase online behaviour (ROPO) and general audience activity. The best landing page builder software is a consumer-sensitive tool that collects data, generates insights and is easily adapted to nurture consumer relations. Read on for more insights for different types of landing pages, or skip straight down to the list of our ten best landing page builders.
What is a landing page?
First, let us recap what a landing page is and what it can do for you. This is a digital tool that works as a follow-up to the idea or message you have been sharing with an online audience. It is the next step during which a visitor (hopefully!) becomes a customer.
A landing page is a standalone web page that allows you to either make a direct online trade, make a special offer, or present a promotion or deal in return for a lead. Leads come in the form of contact information often supported by other details such as a visitor’s preferences, location, price bracket preference, and any other detail a marketer considers important to know. To get the best out of your marketing strategy, the best landing page builders offer a simple way to further customise and optimise landing pages for better results. This is why we are providing you with a concise list of the best landing page creators you should choose from and try out:
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Unbounce
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HubSpot
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Instapage
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Leadpages
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Landingi
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ClickFunnels
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WordPress
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Webflow
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Kit
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Swipe Pages
What makes a great landing page creator?
There is a lot of information out there to help you create a landing page. However, using a landing page builder is a faster, surer way to achieve success. A simple landing page builder will also be a more affordable option for small businesses, marketers, and professional bloggers. The best landing page builder is the one that is easy to use and will have basic features that include:
Readily designed templates
You want professional, optimised templates at a fraction of the cost of hiring web design services. The best landing page builders have inbuilt landing page design inspiration templates that are easy to use, guarantee a professional look and functionality, and, most importantly, lead to superior return-on-investment (ROI).
Smooth integration
There’s no point in getting leads if you don’t know what to do with them. Without a concrete strategy around what will be done with the leads accumulated from your landing page, campaign opportunities to create or increase revenue are lost. This effectively renders the time and money spent on the campaign wasted. For this reason, the best landing page builders are well integrated to lead-nurturing software and customer relationship management (CRM) systems such as Mailchimp, Campaign Monitor, AWeber, and more.
A/b testing
The reality is that even the best landing page builders cannot make any guarantees. This is because every market and campaign is different. So, testing is necessary! The goal is to get more for your money. You must a/b test campaigns and as many elements of your landing page as possible to see what gives you better results. This way, you can choose the campaign that gets you more leads at the lowest possible costs.
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10 best landing page builders
The best landing page creators are the ones that can help you build landing pages easily and implement them effectively. Below are our favorite picks:
1. Unbounce
This is one of the best landing page builders on the market and certainly one of the more full. Here, both landing pages and pop-ups can be integrated with email, CRM, and analytics tools such as WordPress, Mailchimp and others. A simple drag-and-drop functionality makes landing page assembling easy. Unbounce has technical navigational support alongside a live-chat feature. This makes the platform an accommodating tool for both beginners and industry experts.
The downside:
The landing page builder’s 14-day trial offers a very limited set of features and might not be the best display of what the platform can do for marketers. Redirects and integration are only available on Premium and Enterprise plans.
This platform is one of the more expensive in the industry. With four differently priced plans, Starter goes for $29/month, Build for $99/month, Experiment for $149/month and Optimize will set you back $249/month on monthly billing, as of September 2026.
2. HubSpot
HubSpot is a reputable brand in the business-to-business (B2B) SaaS industry. It is highly integrated, as it keeps a business’s sales, customer service, and marketing data in one place. With a full Marketing Hub package, their simple landing page builder offers emails, live chat, and CTA and blogging templates.
You can exploit HubSpot’s complete suite of tools by simply linking your landing page builder to their CRM facility. The catch is per-seat pricing across the hubs, which is why small teams end up looking for a HubSpot alternative once the bill outgrows the usage.
The downside:
HubSpot is expensive. But considering the full suite of other supporting tools you have access to, the expense is worthwhile.
3. Instapage
Instapage - is a landing page builder that hosts a generous hub of over 200 customisable landing page templates that help marketers generate leads, collect webinar registrations and encourage app downloads. With the pixel-perfect design, all templates are easy to assemble and customise. This is one of the best landing page builders that offers innovative InstaBlock features that makes the visual editing of the landing page simple and fast, all without writing a single line of code. By dragging a block to the desired location, along with copy and imagery adjustments. You can create a high-converting landing page that fits every requirement. What also makes Instapage one of the best landing page builders is that it offers a variety of solutions designed for Facebook Ads, Google Ads, and retargeting ads. Here. You can get your landing pages reviewed along with feedback anytime - a feature that is supported by a secure platform. The Create plan is reasonable, at $99/month on monthly billing or $79/month billed annually, as of September 2026.
The downside:
Instapage web personalisation is only available on enterprise plans. Enterprise plans are quite expensive and only available on a custom quote basis.
4. Leadpages
Leadpages is similar to Unbounce and Instapage, also boasting the drag-and-drop functionality and excellent templates. The difference with this landing page builder is that it is more focused on providing easy-to-create landing pages for agencies, with less emphasis on high-priced and high-value customers.
As a positive consequence, this makes Leadpages an affordable option for many in the industry, at $99/month for the Grow plan and $199 and $399 for the Optimize and Scale plans respectively on monthly billing, as of September 2026. The platform also boasts built-in on-page payments, as well as an integrated Facebook ad builder.
The downside:
The platform lacks high-quality security and personalisation, and email triggers, and its A/B testing is manual rather than automated. As expected, some integrations are exclusively available at a higher premium through an advanced plan. Customer support is also limited in lower plans.
5. Landingi
Landingi offers over 200 landing page templates with drag-drop functionality. A subscription will afford unlimited landing pages, visitors, leads, and users, plus custom domains. It is an end-to-end platform for landing pages, where users need no IT or coding skills. A highly reputable tool used by more than 4000 companies, including PayPal, Sony Music, and CallPage, Landingi software is widely trusted to get the best results from landing pages. The tool can also be embedded onto your Facebook page, creating a smooth landing page experience for your audience.
Related: Landing Page Subdomains Explained With Examples
The downside:
There is no doubt Landingi is one of the best landing page builders that is unique in its offering as it provides various integrations; however, the builder lacks Zapier integration. Zapier is an effective online platform that allows you to automate workflow by connecting to apps you use. A/B testing is also not available on all platforms. With a very flexible package set-up, Landingi will set you back $24/month for “Build,” $119/month for “Optimize,” from $229/month for “Scale,” and from $1,199/month for “Enterprise,” all billed annually, as of September 2026.
6. ClickFunnels
This landing page builder is specific - perhaps even niche - in its offering. It provides entrepreneurs selling online courses or online content and blogs a specific yet full offering. It is exclusively designed for three purposes: generating sales and leads and running online events. ClickFunnels minimises your work by automating important tasks for smaller operated businesses. If you are running a bigger, more established business, skip this tool. There are many other landing page builders on this list for marketers handling businesses with a far more diverse set of needs. With an A/B testing functionality, you also get other built-in tools such as billing pages and opt-in pages.
The downside:
With ClickFunnels, you get the bare minimum, there is limited customisation available compared to other landing page builders. Template design options appear quite generic and monochromatic. As a result, your page will be easily identified as a ClickFunnels landing page regardless of where it is installed. There are three plans: Launch at $97/month, Scale at $197/month and Optimize at $297/month on monthly billing, as of September 2026.
7. WordPress
WordPress is a content management system (CMS) that offers thousands of templates and is integrated with many tools and platforms. It is fairly easy to use, even for beginners. The platform is intuitive, and users can complete various tasks with just a few clicks.
With that said, it is considered a traditional website builder as it requires one to know, understand and apply code and design principles to have full customizable control over a website or landing page.
There are still too many areas that require a professional coder, such as adding widgets areas, creating new page layouts, applying navigation menus, and more.
To have complete control over your WordPress website, you need to be a developer or learn basic HTML, CSS, PHP, or even JavaScript.
The WordPress page builder plugins provide you with the ability to create responsive landing pages through the drag-and-drop functionality and a broad range of features. There are many of them, and they include:
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Elementor
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Divi
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Beaver Builder
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Themify Builder
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WPBakery Page Builder
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Thrive Architect Page builder plugins are very important to WordPress as they enable the platform to compete directly with website builders such as Wix and Squarespace. They allow the CMS to continue dominating within the professional coding industry while making gains in the user-experience-focused modern era of DIY website building. Another pro about using WordPress website builder plugins is that there is a wide variety of costs that match your budget and needs to choose from. This is because there are constantly more website builder plugins being added to the WordPress landing page builder suite, creating more options in features and affordability.
The downside:
Installing a WordPress landing page builder tends to make your website sluggish. A slow loading speed directly affects search engine optimisation (SEO) and does affect rankings on Google search engine results pages (SERPs).
8. Webflow
This is a responsive website landing page builder specifically created for designers. It serves an audience that does not want to bother with learning code, but wants a completely customisable landing page UX. Webflow sits right at the centre between traditional and modern: It is an easily customisable website builder, but it carries the full support and tools structure comparable to WordPress. This is what draws web designers to the platform. It is a full DIY website platform. With over 100 responsive templates, Webflow has a solid offering; however, the platform is limited when it comes to integration. You can easily link out to Facebook and Twitter, but embedding a live feed or linking to Instagram is a challenge.
The downside:
The cost attached to Webflow might just put you off. Webflow has also positioned itself as a sophisticated website builder offering substantial creative control. However, the average user might not need or know how to use all of the platform’s innovative tools. There’s a multitude of website-building tools available in the market that could offer a more advantageous deal to those seeking to create straightforward websites. Webflow’s site plan pricing options have changed several times since this post was first written, so check Webflow’s pricing page for the current cost to publish. Designing the website itself is free.
9. Kit (formerly ConvertKit)
Kit, which rebranded from ConvertKit in 2024, stands out as a specialized landing page platform serving creators, bloggers, YouTubers, authors, and individuals seeking to build and monetize their email subscriber base. Its niche focus makes sure it addresses the unique requirements of content creators, delivering relevant tools and features tailored to their needs.
The landing page builder is notably user-friendly, offering a drag-and-drop interface that simplifies the creation and customization of landing pages for email newsletter campaigns. The platform’s inclusion of customizable templates and an intuitive design process improves the user experience. One of Kit’s commendable features is its availability of a free plan, which proves beneficial for newcomers. The platform’s ability to help personalization and segmentation within email campaigns is a significant advantage. Its partnership with Unsplash provides users access to a wide array of high-quality images that can be smoothly incorporated into their campaigns.
The downside: For marketers who heavily rely on A/B testing to optimize their campaigns, the platform’s A/B testing capabilities may be perceived as lacking. This could pose a challenge for users who place a strong emphasis on split testing to refine their strategies and achieve optimal results.
While Kit provides analytics tools, some users might find the depth of its analytics offerings to be less full compared to more advanced email marketing platforms. Another limitation lies in the somewhat restrictive nature of template customization.
10. Swipe Pages
Swipe Pages offers a strong landing page builder with all the expected features, including customization through a user-friendly drag-and-drop builder. It provides an array of features like A/B testing, dynamic text replacement, and more, aligning it with the best landing page builder.
But swipe pages offers something special for mobile landing pages, “Mobile Slides”. These slides replace traditional scrolling with swiping, creating a more natural mobile experience. Plus, Swipe Pages also smoothly directs mobile visitors to various mobile slides while keeping regular desktop pages. It lets you effectively test both versions and optimize conversions for different devices.
The downside: While Swipe Pages offers an impressive array of features, it has limitations to consider. A/B testing, although present, might not be as extensive as some users might prefer. The analytics capabilities might fall short of providing in-depth insights for more advanced marketers.
While Swipe Pages’ focus on mobile interactions is commendable, it might not be the best fit for every use case. The platform’s specialization in swipeable Mobile Slides might not be as relevant for industries or campaigns that prioritize traditional desktop user experiences.
Choose your conversion partner well
Ready to create the perfect user experience with one of the best landing page builders to help you meet your conversion goals? Consider your business and audience first! There’s no need to be overwhelmed. Take the time to figure out what features your landing page needs, your landing page builder should have, consider your skill set and budget, and choose your template accordingly. Or, better yet, save yourself the concerns over what may or may not work and hand over all your campaign objectives to the industry’s conversion experts, Apexure. A landing page agency exclusively focused on improving our clients’ ROI through the landing page and web design innovation, our landing page design services are guaranteed to convert. Contact us today, and let’s build a landing page that encourages your visitors to take action.
Waseem founded Apexure in 2015 and has led its work on 3,000+ pages for 300+ clients since. He writes about what the team sees after the click, which is pages, forms, tracking and the systems behind them.
