It’s no secret that traffic and lead generation are at the core of any business owner, digital marketer, or webmaster’s responsibilities. How can you help your clients achieve market dominance? One way is through targeted landing pages created using the best landing page builders.
Attracting attentive and engaged consumers is a very different process than it used to be years ago. Rapid technological advancements mean that both brands and consumers are changing, demanding marketers to stay a step ahead of research online and purchase online behaviour (ROPO) and general audience activity. The best landing page builder software is a consumer-sensitive tool that collects data, generates insights and is easily adapted to nurture consumer relations.
Read on for more insights for different types of landing pages, or skip straight down to the list of our eight best landing page builders.
First, let us recap what a landing page is and what it can do for you. This is a digital tool that works as a follow-up to the idea or message you have been sharing with an online audience. It is the next step during which a visitor (hopefully!) becomes a customer.
A landing page is a standalone web page that allows you to either make a direct online trade, make a special offer, or present a promotion or deal in return for a lead. Leads come in the form of contact information often supported by other details such as a visitor’s preferences, location, price bracket preference, and any other detail a marketer considers important to know.
To get the best out of your marketing strategy, the best landing page builders offer a simple way to further customise and optimise landing pages for better results.
This is why we are providing you with a concise list of the best landing page creators you should choose from and try out:
Unbounce
HubSpot
Instapage
Leadpages
Landingi
ClickFunnels
WordPress
Webflow
There is a lot of information out there to help you create a landing page. However, using a landing page builder is a faster, surer way to achieve success. A simple landing page builder will also be a more affordable option for small businesses, marketers, and professional bloggers.
The best landing page builder is the one that is easy to use and will have basic features that include:
You want professional, optimised templates at a fraction of the cost of hiring web design services. The best landing page builders have inbuilt landing page design inspiration templates that are easy to use, guarantee a professional look and functionality, and, most importantly, lead to superior return-on-investment (ROI).
There’s no point in getting leads if you don’t know what to do with them. Without a concrete strategy around what will be done with the leads accumulated from your landing page, campaign opportunities to create or increase revenue are lost. This effectively renders the time and money spent on the campaign wasted.
For this reason, the best landing page builders are well integrated to lead-nurturing software and customer relationship management (CRM) systems such as Mailchimp, Campaign Monitor, AWeber, and more.
The reality is that even the best landing page builders cannot make any guarantees. This is because every market and campaign is different. So, testing is crucial!
The goal is to get more for your money. You must a/b test campaigns and as many elements of your landing page as possible to see what gives you better results. This way, you can choose the campaign that gets you more leads at the lowest possible costs.
The best landing page creators are the ones that can help you build landing pages easily and implement them effectively. Below are our favorite picks:
This is one of the best landing page builders on the market and certainly one of the more comprehensive. Here, both landing pages and pop-ups can be integrated with email, CRM, and analytics tools such as WordPress, Mailchimp and others.
A simple drag-and-drop functionality makes landing page assembling easy. Unbounce has technical navigational support alongside a live-chat feature. This makes the platform an accommodating tool for both beginners and industry experts.
The landing page builder’s 14-day trial offers a very limited set of features and might not be the best display of what the platform can do for marketers. Redirects and integration are only available on Premium and Enterprise plans.
Additionally, this platform is one of the more expensive in the industry. With four differently priced plans, the minimum offering goes for $90/month, the Professional plan comes at $180/month and the Advanced will set you back $270/month.
HubSpot is a reputable brand in the business-to-business (B2B) SaaS industry. It is highly integrated, as it keeps a business’s sales, customer service, and marketing data in one place. With a comprehensive Marketing Hub package, their simple landing page builder offers emails, live chat, and CTA and blogging templates.
Additionally, you can exploit HubSpot’s complete suite of tools by simply linking your landing page builder to their CRM facility.
Surprisingly, HubSpot is missing accelerated mobile pages (AMP) integration. AMP makes the creation of user-friendly mobile pages easy, and as a result, the platform is favoured by Google. AMP pages tend to have a higher click-through rate, as users intentionally select AMP pages opting for a faster loading page.
HubSpot is also expensive. But considering the full suite of other supporting tools you have access to, the expense is worthwhile.
Instapage - is a landing page builder that hosts a generous hub of over 200 customisable landing page templates that help marketers generate leads, collect webinar registrations and encourage app downloads. With the pixel-perfect design, all templates are easy to assemble and customise.
This is one of the best landing page builders that offers innovative InstaBlock features that makes the visual editing of the landing page simple and fast, all without writing a single line of code. By dragging a block to the desired location, along with copy and imagery adjustments, you can create a high-converting landing page that fits every requirement.
What also makes Instapage one of the best landing page builders is that it offers a variety of solutions designed for Facebook Ads, Google Ads, and retargeting ads.
Here, you can get your landing pages reviewed along with feedback anytime – a feature that is supported by a secure platform. The core plan is reasonable, at $99/month.
Instapage web personalisation is only available on enterprise plans. Enterprise plans are quite expensive and only available on a custom quote basis.
Leadpages is similar to Unbounce and Instapage, also boosting the drag-and-drop functionality and excellent templates. The difference with this landing page builder is that it is more focused on providing easy-to-create landing pages for agencies, with less emphasis on high-priced and high-value customers.
As a positive consequence, this makes Leadpages an affordable option for many in the industry, at $25/month for a Standard plan and $48 and $199 for the Professional plan and Advanced plan respectively.
The platform also boosts built-in on-page payments, as well as an integrated Facebook ad builder.
The platform lacks high-quality security and personalisation, A/B testing, and email triggers. As expected, some integrations are exclusively available at a higher premium through an advanced plan. Customer support is also limited in lower plans.
Landingi offers over 200 landing page templates with drag-drop functionality. A subscription will afford unlimited landing pages, visitors, leads, and users, plus custom domains. It is an end-to-end platform for landing pages, where users need no IT or coding skills.
A highly reputable tool used by more than 4000 companies, including PayPal, Sony Music, and CallPage, Landingi software is widely trusted to get the best results from landing pages.
The tool can also be embedded onto your Facebook page, creating a seamless landing page experience for your audience.
Related: Landing Page Subdomains Explained With Examples
There is no doubt Landingi is one of the best landing page builders that is unique in its offering as it provides various integrations; however, the builder lacks Zapier integration. Zapier is an effective online platform that allows you to automate workflow by connecting to apps you use. A/B testing is also not available on all platforms.
With a very flexible package set-up, Landingi will set you back $29 for their standard package, “Create,” $49 for “Automate,” $109 for “Agency,” and $185 for “White Label.”
This landing page builder is specific – perhaps even niche – in its offering. It provides entrepreneurs selling online courses or online content and blogs a specific yet comprehensive offering. It is exclusively designed for three purposes: generating sales and leads and running online events.
ClickFunnels minimises your work by automating important tasks for smaller operated businesses. If you are running a bigger, more established business, skip this tool. There are many other landing page builders on this list for marketers handling businesses with a far more diverse set of needs.
With an A/B testing functionality, you also get other built-in tools such as billing pages and opt-in pages.
With ClickFunnels, you get the bare minimum. There is limited customisation available compared to other landing page builders. Template design options appear quite generic and monochromatic. As a result, your page will be easily identified as a ClickFunnels landing page regardless of where it is installed.
The package variation only has two options: The $97/month Standard Suite and the $297/month Advanced Plan with A/B testing and other additional features.
WordPress is a content management system (CMS) that offers thousands of templates and is integrated with many tools and platforms. It is fairly easy to use, even for beginners. The platform is intuitive, and users can complete various tasks with just a few clicks.
With that said, it is considered a traditional website builder as it requires one to know, understand and apply code and design principles to have full customizable control over a website or landing page.
There are still too many areas that require a professional coder, such as adding widgets areas, creating new page layouts, applying navigation menus, and more.
To have complete control over your WordPress website, you need to be a developer or learn basic HTML, CSS, PHP, or even JavaScript.
The WordPress page builder plugins provide you with the ability to create responsive landing pages through the drag-and-drop functionality and a broad range of features. There are many of them, and they include:
Elementor
Divi
Beaver Builder
Themify Builder
WPBakery Page Builder
Thrive Architect
Page builder plugins are very important to WordPress as they enable the platform to compete directly with website builders such as Wix and Squarespace. They allow the CMS to continue dominating within the professional coding industry while making gains in the user-experience-focused modern era of DIY website building.
Another pro about using WordPress website builder plugins is that there is a wide variety of costs that match your budget and needs to choose from. This is because there are constantly more website builder plugins being added to the WordPress landing page builder suite, creating more options in features and affordability.
Installing a WordPress landing page builder tends to make your website sluggish. A slow loading speed directly affects search engine optimisation (SEO) and does affect rankings on Google search engine results pages (SERPs).
This is a responsive website landing page builder specifically created for designers. It caters to an audience that does not want to bother with learning code, but wants a completely customisable landing page UX.
Webflow sits right at the centre between traditional and modern: It is an easily customisable website builder, but it carries the comprehensive support and tools structure comparable to WordPress.
This is what draws web designers to the platform. It is a comprehensive DIY website platform. With over 100 responsive templates, Webflow has a solid offering; however, the platform is limited when it comes to integration. You can easily link out to Facebook and Twitter, but embedding a live feed or linking to Instagram is a challenge.
The cost attached to Webflow might just put you off. Webflow has also positioned itself as a sophisticated website builder offering substantial creative control. However, the average user might not need or know how to use all of the platform’s innovative tools.
Webflow landing page builder has six pricing options which range from $12/month to $212/month to publish. Designing the website itself is free.
ConvertKit stands out as a specialized landing page platform catering to creators, bloggers, YouTubers, authors, and individuals seeking to build and monetize their email subscriber base. Its niche focus ensures it addresses the unique requirements of content creators, delivering relevant tools and features tailored to their needs.
The landing page builder is notably user-friendly, offering a drag-and-drop interface that simplifies the creation and customization of landing pages for email newsletter campaigns. The platform’s inclusion of customizable templates and an intuitive design process enhances the user experience.
One of ConvertKit’s commendable features is its availability of a free plan, which proves beneficial for newcomers. The platform’s ability to facilitate personalization and segmentation within email campaigns is a significant advantage. Its partnership with Unsplash provides users access to a wide array of high-quality images that can be seamlessly incorporated into their campaigns.
The downside:
For marketers who heavily rely on A/B testing to optimize their campaigns, the platform’s A/B testing capabilities may be perceived as lacking. This could pose a challenge for users who place a strong emphasis on split testing to refine their strategies and achieve optimal results.
Additionally, while ConvertKit provides analytics tools, some users might find the depth of its analytics offerings to be less comprehensive compared to more advanced email marketing platforms. Another limitation lies in the somewhat restrictive nature of template customization.
Swipe Pages offers a robust landing page builder with all the expected features, including customization through a user-friendly drag-and-drop builder. It provides an array of features like A/B testing, dynamic text replacement, and more, aligning it with the best landing page builder.
But swipe pages offers something special for mobile landing pages, “Mobile Slides”. These slides replace traditional scrolling with swiping, creating a more natural mobile experience. Plus, Swipe Pages also seamlessly directs mobile visitors to various mobile slides while keeping regular desktop pages. It lets you effectively test both versions and optimize conversions for different devices.
The downside:
While Swipe Pages offers an impressive array of features, it has limitations to consider. A/B testing, although present, might not be as extensive as some users might prefer. Additionally, the analytics capabilities might fall short of providing in-depth insights for more advanced marketers.
Furthermore, while Swipe Pages’ focus on mobile interactions is commendable, it might not be the best fit for every use case. The platform’s specialization in swipeable Mobile Slides might not be as relevant for industries or campaigns that prioritize traditional desktop user experiences.
Ready to create the perfect user experience with one of the best landing page builders to help you meet your conversion goals? Consider your business and audience first! There’s no need to be overwhelmed. Take the time to figure out what features your landing page needs, your landing page builder should have, consider your skill set and budget, and choose your template accordingly.
Or, better yet, save yourself the concerns over what may or may not work and hand over all your campaign objectives to the industry’s conversion experts, Apexure.
A landing page agency exclusively focused on improving our clients’ ROI through the landing page and web design innovation, our landing page design services are guaranteed to convert. Contact us today, and let’s build a landing page that encourages your visitors to take action.
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Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.
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