White label website design for agencies
Landing pages and websites designed, built and tested by us, delivered under your brand. Ledger Bennett's team had the UX knowledge and no hours spare, so ours took the lead on its clients' pages, introduced as the conversion party. Agency 2.0 launches product after product on pages we built on its own theme. Confidentiality is agreed in writing before anything starts, and we do not run ads or SEO, so we are never bidding for your client.
Apexure designs and builds landing pages and websites that agencies deliver under their own brand. Confidentiality is agreed in writing before work starts, every page can come with a second design ready to test, the tracking is wired before launch, and the work is scoped per site with no contract. Ledger Bennett and Agency 2.0 are on this page with what was built for each.
Most agencies that ask about white label website design have the same problem Ledger Bennett had. The strategy is sold, the campaign is live, and the client wants a page or a site that converts. The agency knows what good looks like. It does not have a designer and a developer free this month, and hiring for one project does not add up.
Our team takes the design and build, and your agency keeps the client. We work in your Slack or your project tool, on your templates if you have them, and hand over files, code and accounts in the client’s name or yours. For Ledger Bennett that meant a meeting on the account before any design, our confidentiality and transparency processes set out in writing, and a second design for every landing page so its clients could test rather than guess. For Agency 2.0 it meant pre-launch pages built on the agency’s own WordPress theme, with a small registration payment wired in, so each new product launch slotted into the setup the agency already ran.
The team is distributed and works UK hours, which is the East Coast morning, so calls fit inside both working days. If your own site is the one that needs work, website redesign is the page for that, and the platforms we build on are WordPress, Webflow and Framer.
You are probably here because…
The campaign is live and the page is not
The ads are approved, the client is waiting, and the design queue is three weeks long. Every day the page is late is a day of media spend landing on the old site.
A freelancer went quiet
The last page came from a contractor who is now busy, on holiday or gone. The files are somewhere, the tracking was never finished, and the client is asking who built it.
Hiring for one project makes no sense
Two or three sites a quarter is not a full-time designer and a developer. It is enough to lose deals over if you keep saying no.
Send us the brief, the platform and the deadline. You get a written scope and a fixed price the same week, under NDA if you want one first.
What we deliver under your brand
What your agency gets
Confidentiality agreed before work starts
Ledger Bennett's worry was client data and two teams talking past each other. Our confidentiality and transparency processes were set out in writing before a page was drawn, and the same document is available to you.
Your brand on everything
Wireframes, designs and staging links carry your name. If you want us on the client call, we join as your conversion team, which is how Ledger Bennett introduced us.
A second design, ready to test
Every landing page for Ledger Bennett came with a variant built for A/B testing, so its clients improved on evidence. Ask for it on any page.
Built on the platform the client already runs
Agency 2.0's pages sit on its own WordPress theme. We build in WordPress, Webflow, Framer, Unbounce and HubSpot, and on your templates where you have them.
Tracking wired before you report
Forms into the CRM, GA4 and Tag Manager set up and checked, so the first report you send the client has numbers that agree with the ad platform.
Scoped per site, no contract
A fixed price in writing for each site or page, in dollars or pounds. Nothing renews, and there is no minimum volume. Files, code and accounts are handed over in the client's name or yours.
When white label is the wrong fit
If you want the client to know who built the site, or you want a partner who can be named in the pitch, we are happy to be visible. Some agencies prefer that. Hutch, our paid media partner, and LinkPanda, our sister company, both refer work to us openly. Our hours are UK hours, so a 4pm Pacific stand-up is not something we can attend, and it is better you know that before the first project. And if the brief is a redesign of your own agency site, that is a website redesign, priced and run the same way but with your team as the client.
Agencies we have built for
Most of the white label work is for demand generation, paid media and launch agencies, where a page is late the moment the campaign is approved. Recent examples:
- Ledger Bennett, a global B2B demand generation agency, whose team knew what good UX looked like and had no availability. Ours took the design lead on a series of client landing pages in WordPress and Unbounce, each with a second design ready to test, and the two teams have worked as one since
- Agency 2.0, a Kickstarter and Indiegogo launch agency, with pre-launch pages built on its own WordPress theme and a $1 or $5 registration payment wired in through WP Simple Pay, so each product launch, Mello's keyring charger and Beachman's Aviator among them, slotted into the same setup
- Bradley Enterprises, a marketing agency with a dental client, for whom the first draft of a WordPress landing page was, in the agency's words, better than it hoped
- A landing page for a white label online marketing service, back in 2016, which is how long we have been doing this
If your agency sells the strategy and needs the pages built without adding headcount, the shape of the work is the same whatever the sector.
How a white label project runs
Most of the work on an agency partnership happens before the first page is drawn:
Confidentiality in writing first if you want it. Then a meeting with your team on the client, the history of the account and the pain points on both sides, which is how the Ledger Bennett work started.
Pages, platform, integrations and deadline written down, with a price per site. You forward it with your margin on or fold it into your proposal.
Each page is planned as a wireframe with the real words, under your brand, so your client argues about the layout before anyone designs it.
Custom design in Figma for desktop and phone, on your templates where they exist. A second design for A/B testing is built alongside when asked.
Built on the client's platform, forms wired to the CRM, GA4 and Tag Manager checked, then QA on real phones and browsers before you see a staging link.
Files, code and access handed to you or the client, whichever you prefer. If the client wants changes after launch, they come through you, and maintenance is available from ten hours a month.
Ledger Bennett's pages launched alongside its clients' new ad copy and the partnership continued across further projects. Timelines are agreed per site before design starts.
How it works
Send us the brief, the platform and the deadline.
You get a written scope and a fixed price per site.
We design, build and QA under your brand, with no contract.
A conversion team under your brand vs. a production shop
Built to fit, in your name
- Confidentiality and transparency set out in writing first
- Wireframes with real copy before design
- A second design ready for A/B testing
- Tracking wired and checked before you report
- Built on the client's platform and your templates
- Scoped per site, no minimum, no contract
- We do not run ads or SEO
What you get instead
- an NDA if you remember to ask
- a template with the client's logo dropped in
- one version and hope
- a form that emails one inbox
- whatever the provider prefers
- a monthly retainer for capacity you may not use
- a provider who also pitches your client
Work like this, with the numbers
Why agencies keep sending us their clients' pages
Two teams that work as one
Ledger Bennett's case study ends with the two teams combined into one unified team, working across further client projects. That is the relationship we are after.
Confidentiality is a document, not a promise
The processes for client data and communication are written down and shared before work begins. Ledger Bennett asked for exactly that.
Built to be tested
Every Ledger Bennett page came with a second design ready to run against it. It gives the client a second version to run, instead of one to argue about.
On the client's platform, not ours
Agency 2.0's launches run on its own theme with the payment wired in. We fit the setup the agency already has rather than moving the client to ours.
First drafts that land
Gabriel Bradley's review says the first draft is better than he hoped and makes his job easy. The wireframe with the copy on it is why.
No route to your client
We do not run ads or SEO, we do not sell to your clients, and everything is handed over in the right name. Nothing renews.
Freelancer vs. white label partner vs. hiring
Right for one page with a fixed scope. The risk is continuity. When they are busy or gone, the next page starts from nothing, and the tracking is usually the part that never got finished.
Copy, design, build, tracking and QA from one team, on every project, under your brand, with a written scope each time. Right when you sell pages and sites regularly and do not want the headcount. That is what this page offers.
Right once you have enough design and build work to keep two people busy every month. When you get there, we will say so.
Your call. Most agencies keep us behind the scenes. Ledger Bennett put us on the client call as its conversion team, and the two arrangements cost the same.
We build on them. Agency 2.0's pages sit on a WordPress theme the agency had already made. If you have a design system, we work inside it.
A fixed price per site or page, quoted in writing after the brief, in dollars or pounds. No minimum volume and no contract. Maintenance after launch is from ten hours a month if the client wants it, billed through you.
What piles up when the agency builds pages on the side
The usual list:
- A page that launches after the campaign
- Tracking nobody finished
- A freelancer's files nobody can open
- The same template with a new logo
- One version and no way to test it
- A staging link with someone else's name on it
- A client asking who built it
- Projects turned down for lack of hands
What agencies say about reselling our work
The first draft is always better than I hoped and makes my job easy. Fast turnaround too
Apexure's customer service and attention to detail have been so impressive.
They were very motivated to move towards completing their objectives
Pages and sites your agency can sell without adding headcount
Wireframes, design, build, tracking and QA under your brand, with confidentiality agreed before work starts. Scoped per site, no minimum volume, no contract.
FAQs about white label website design
Your agency sells and manages the project. We do the wireframes, design, build, tracking and QA, and everything the client sees carries your brand. Files, code and accounts are handed over in the client's name or yours.
Yes, before the first call if you prefer. Our confidentiality and transparency processes are written down and were shared with Ledger Bennett before any design started.
Only if you put us on the call, and then as your team. We do not run ads or SEO and do not sell to your clients, so there is no route by which we end up pitching them.
WordPress, Webflow and Framer for sites; Unbounce, HubSpot and WordPress for landing pages; Shopify for stores. If the client already has a theme or a design system, we build inside it, as we did for Agency 2.0.
Yes. Send the Figma files and we build them, wire the tracking and QA the result. We tell you before we start if something in the design will not build well.
A fixed price per site or page, quoted in writing after the brief, in dollars or pounds. There is no minimum volume and no contract, so you can send one page or a site a month.
It depends on the platform and how much copy exists. The timeline is agreed per page before design starts, and Ledger Bennett's pages launched alongside its clients' new ad copy on the campaign's schedule.
Changes come through you. If the client wants ongoing updates, fixes or tracking checks, maintenance is from ten hours a month and can be billed through your agency.
Tell us about the client
Send the brief, the platform and the deadline, under NDA first if you want one. You get a written scope and a fixed price per site the same week.
UK hours, which is the East Coast morning.