One director told us he was paying over a thousand pounds a month for HubSpot and using about ten percent of it. Another business was quoted Salesforce for a team of two. If that sounds familiar, the fix is rarely a different platform with a different logo. It is a CRM built around the way you sell, that you own outright. We build those. We also still fix HubSpot when that is the better answer, and we will tell you which.
“Exceeded expectations”
“Great communication”
“Highly responsive”
HubSpot is a good product for the business it was designed for: a marketing and sales team that will use the hubs it pays for, on a budget that expects per-seat pricing. The people who search for a HubSpot alternative are usually not that business. They have one pipeline, a few forms, an automation or two, and a bill that has grown with every seat and every hub they were told they needed.
Most alternatives on offer are the same shape with a different logo. Salesforce costs more. Pipedrive, Zoho and Close cost less and fix the interface, but they still charge by the seat and still assume your process fits a standard pipeline. For a lot of small teams, especially ones that quote or whose accounts software has to agree with the CRM, the better answer is a system built around that workflow, running on infrastructure they own.
That is what this page is about. It is written by a team that has set up HubSpot for clients, still builds landing pages in it, and replaced it in our own business with a CRM we built. We know what it does well, and we know what you are paying for that you do not use.
The bill grew faster than the team
You use one pipeline and two forms
The numbers move after the fact
Send us what you use HubSpot for and what it costs. You get a written recommendation to fix it, switch or build, with the numbers beside each.
Get a Straight Answer
Contacts &
Companies
Pipelines Built
to Your Stages
Quoting &
Configurators
Email & SMS
Follow-up
Booking &
Calendars
Forms &
Lead Routing
QuickBooks &
Xero Sync
Offline Conversions
to Google Ads
Reporting
Dashboards
Roles &
Permissions
Hosting
You Own
Handover Docs
We go through your HubSpot account with you and list every pipeline, form, workflow, sequence and report anyone depends on. It is usually a short list. Sometimes the answer is a cleanup and a cheaper tier, and we say so.
Fix HubSpot. Switch to a platform that fits better. Build a system around your workflow. You get the trade-offs and the costs of each in writing.
If you quote with options and tiers, the CRM quotes that way. If your jobs have eight stages, the pipeline has eight stages. Nothing is bent to fit a template.
The system runs on infrastructure in your name. There is no per-seat licence and no platform to be locked into. If you ever want to leave us, you keep everything.
Contacts, companies, deal history, notes and the workflows worth keeping come across. Both systems run in parallel before you switch, and we check the counts against HubSpot.
Forms feed the CRM with the click that produced them, closed deals go back to Google Ads as offline conversions, and reports are locked by conversion time so history stops rewriting itself.
If you have a marketing team that uses the marketing hub, a sales team that lives in sequences and reporting, and a budget that expects it, HubSpot is hard to beat and leaving would cost more than it saves. The same is true if your process fits a standard pipeline and the bill is proportionate to the seats. In that case the problem is setup, and a cleanup will do more than a migration. We do that work too.
The businesses that leave HubSpot for a system of their own usually share one of two things. A process a template cannot describe, or a bill that has outgrown the value.
We see it most often with:
If you use most of HubSpot and your process fits it, you are probably not on this list. Read the section above instead.
Leaving a platform badly is worse than staying. This is the order that avoids that:
We go through your HubSpot account with you and list every pipeline, form, workflow, sequence, report and integration that is live, and which of them anyone depends on.
We write down how a lead becomes a customer in your business, stage by stage, with who does what. The system is built from that document, so nothing is inherited from a template.
Contacts, pipeline, quoting if you need it, follow-up sequences, booking, and the integrations that matter to you, from accounts software to Google Ads offline conversions. Reviewed with your team at each stage.
Contacts, companies, deals, notes and emails are exported and loaded. Both systems run side by side for a period so nothing is lost while your team gets used to the new one.
HubSpot is downgraded or switched off on a date you choose. You get the code, the infrastructure in your name, and screen-recorded documentation for every workflow.
Head of Marketing, XPLN
Developers, a designer and a conversion lead who have set up HubSpot for clients, built landing pages inside it, fixed its tracking, and replaced it in our own business with a system we built. We know what each hub does and what a small team actually opens.
Switching from HubSpot to Salesforce raises the monthly cost. Switching to Pipedrive, Zoho or Close lowers it, but all of them charge per seat. An owned system is a one-time build plus hosting, and adding a user costs nothing.
Every platform has a pipeline, a contact record and an automation builder, and every one assumes a standard sales process. If yours is not standard, you will be back to custom fields and workarounds within a month of switching.
Platforms let you export contacts. They rarely let you export history, automations or the logic behind them. An owned system is yours down to the database.
HubSpot’s default attribution is by click time, which means a lead that clicked in June and converted in August changes June’s numbers. We report by conversion time and keep leads as permanent events, so history stays put.
A platform switch takes weeks of setup and migration. A build takes longer, typically six to twelve weeks depending on quoting and integrations, but you do it once.
If you use most of HubSpot and your process fits it, stay. If you need marketing automation at scale with a large team and a budget to match, HubSpot or Salesforce may be right. We will tell you either way.
Contacts, pipeline, quoting, follow-up and reporting built around your workflow, connected to your accounts software and your ad platform, and owned outright. There is no per-seat fee, no hub you do not use, and no report that changes after the fact.
We know the platform you are leaving
We have built the replacement
We left HubSpot ourselves
Tracking is part of the build
Documented and handed over
Fixing HubSpot is on the menu too
It depends on why you are leaving. If you want a cleaner interface and a standard pipeline, Pipedrive, Zoho or Close will do that for less per seat. If your process does not fit a template, or you quote with options and need your accounts software in sync, a CRM built around your workflow that you own is usually the better answer.
Pipedrive, Zoho and Close all cost less per seat, and for a standard pipeline one of them will do. If you are paying for seats that only read reports, or quoting and accounts have to be one record, an owned system usually costs less over two years and adds users for nothing.
Rarely, for a small team. Salesforce is built for large sales organisations with the budget and the administrator to run it. A glass manufacturer with two users was recommended it by their ads agency. We suggested a build instead, and that is what they run on.
A build is a one-time project fee rather than a subscription, followed by hosting in your name and optional support hours. Whether it pays back depends on your seat count and the hubs you pay for. We put the comparison in writing during the assessment so you decide on numbers.
Yes. Some clients keep the free marketing tools and move the CRM. Forms and pages can post straight into the new system, and we still build landing pages in HubSpot for clients who stay.
The assessment takes about a week. A build takes six to twelve weeks depending on quoting, integrations and how much history you want to migrate. We run both systems in parallel before switching, so there is no day without a CRM.
Contacts, companies, deals, notes and emails export. Workflows are rebuilt rather than copied, and only the ones anyone depends on. We load history before cut-over and check the counts against HubSpot.
Yes. We build landing pages in it, fix tracking in it, and set it up for clients who fit it. This page exists because some of the people who ask us for that would be better served by leaving, and we would rather say so than sell them a setup.
The code, the database, the hosting account and the documentation, all in your name. If you stop working with us, nothing switches off.
Send us what you use HubSpot for and what it costs. You get a written recommendation with the cost of each route beside it, and no pressure to pick the one we build.
The Things That Pile Up When the Bill Outgrows the Team
Seats paid for people who read one report
Hubs on the invoice nobody has opened
Workflows nobody can explain
A renewal that came with a price rise
Quotes done in a spreadsheet anyway
Accounts software out of sync
Last month's report changed this month
Three lead counts and no decision