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Book a systems reviewFree · 30 minutes · a written read within 48 hours
info@apexure.com+44 (0) 20 8050 1323UK hours, which is the East Coast morning

Named people, not a queue.

Every Apexure client works with a named team: an account manager and a backup, a designer, a developer, QA and a support specialist, in a shared Slack channel with your name on it. Led from the UK, on UK hours, which is the East Coast morning.

Founded 2015UK hours9 to 2 US Eastern overlapOne shared channel per client
5.0 on Clutch from 33 reviews
The Apexure delivery team at their desks Two of the team working through a brief at a table Waseem presenting at an industry event
  1. Your teamSix named rolesaccount manager, backup, CRO analyst, designer, developer, QA
  2. Hours9 to 2 Easternthe overlap we keep for live changes and calls
  3. ChannelOne per clienttag the team and whoever is free replies
  4. Since 2015300+ clientsand the same founder on the first call
  5. Roles and hours from our client charter.Counts from our own records.
Teams we work inside
Rocket Companies DOOR3 NEJM Group Ledger Bennett Flare IMD
Leadership

The people on your first call

Three of these five will be in your channel from day one. The other two run the partners we send organic and paid work to.

Waseem Bashir
Waseem BashirFounder and CEO

Founded Apexure in 2015 after years building trading systems at BNP Paribas and Trafigura. Still leads every systems review, reads the wireframes and sits in the client channels. Has recorded 75 videos on landing pages and conversion, and founded Fautons, the sister company that trains teams to use AI and built the system this agency runs on.

Sajad Sheikh
Sajad SheikhChief Delivery Officer

Runs the design, development and QA teams, and the process every page goes through: wireframe and mockup sign-off, build, QA, staging, then launch. Decides what ships when.

Afriyaz Maqbool
Afriyaz MaqboolHead of Accounts

Your first contact and your day-to-day one. Runs the shared channels, writes the working charters and the capacity notices, briefs the team and reports back with a link to check.

Chris Lier
Chris LierDirector of Organic GrowthSEO and AI search · LinkPanda, our sister company

Founder of LinkPanda, with eleven years in SEO. The organic search, AI search and link building work we scope for you is run by his team.

Kris Hutchinson
Kris HutchinsonDirector of Paid MediaSearch and social · Hutch, our partner

Founder of Hutch, the performance marketing agency we partner with for paid media. Campaigns we scope are run by his team, with the landing pages and tests built by ours.

The team you get

Six roles on every account, with names attached

Not a support queue. On day one you are introduced to the people, told who backs up whom, and given one channel to reach all of them.

Account manager

Your primary contact. Owns scope, timelines and the conversation, and turns every request into a brief the team can build from.

Backup account manager

Named on day one. Steps in whenever the primary is away, so a holiday on our side is never a gap on yours.

CRO analyst

Competitor research, keyword and headline analysis, and the evidence behind every hypothesis, handed to the designer before a line is drawn.

Designer

Wireframes, then pixel-perfect mockups in Figma, built from the research. You sign off the wireframe and the mockup before any code is written.

Developer

Builds on your platform, wires the forms and the tracking, writes the custom scripts, and runs the page through QA before you see it.

Support specialist

Handles small design and development changes directly, so a copy tweak or a form fix ships the same day instead of waiting for the full team.

How a new client meets the team
Ayushi is my backup. She'll step in whenever needed. Shahroz is our support specialist. He can handle minor design and dev changes himself, so small updates get taken care of right away.
Afriyaz, introducing the team in a new client's channel, 2025
The whole team

Everyone who would touch your work

Most of the team works together from one office and keeps UK hours. Waseem is in the UK. First names here; you will learn the rest in your channel.

FunctionWhoWhat they own
DeliverySajad, Chief Delivery OfficerThe teams below, the process, and what ships when
AccountsAfriyaz, Head of Accounts · Ayushi, account managerYour channel, your briefs, your timelines, and the report back
DesignAjit, UX and UI designer · Vinay, web designerWireframes, mockups and the Figma files you keep
DevelopmentSamriti, team lead · Tajamul, Samiya and Jaziq, web developersPages, websites, email, forms, tracking and integrations on your platform
QualityAnaum, Wefia and Babar, quality assuranceEvery page across browsers, devices and email clients before you see it
SupportShahroz, support specialistThe small changes that should not wait for a project
OperationsShazia, HR · Nisar, office supervisorThe people and the place they work from
How we work with you

Four rules we write down before we start

Every retainer gets a short working charter. These are the parts that matter most to the person on your side.

Live pages are never the test bench

A page is duplicated before it is touched, and every change goes to staging with a link for you to check. Nothing reaches production until you say so.

Charter of Communication, Rocket channel, September 2025

Big changes wait for the overlap

Anything that could affect live traffic is scheduled between 9 and 2 US Eastern, so you can watch it land and we are both online if something looks wrong.

Same charter · UK hours, East Coast morning

Every change is confirmed in writing

What was changed, where, and when, posted in your channel. Meeting notes go in after every call, so nothing lives only in someone's memory.

Standard on every account

Capacity is announced ahead

Festival and local holidays are posted in your channel before they happen, with the dates we are at reduced capacity and the day we are back at full speed.

Eid notice, May 2026 · local holiday notice, August 2026
Where the work happensYour SlackFigmaLoomMarkup.ioTrello or AirtableGoogle Docs and SheetsCalendly and Zoom
In their words

What clients say about the team

They're collaborative, and it'll feel like they're part of your own team
U
ExecutiveUX4Sight · on Clutch, 2020
Apexure is a super responsive team!
H
Operations LeadHeadway · on Clutch, 2025
The team delivers on-time, they're flexible, and they listen
DC
FounderDigital Marketing Consultants · on Clutch, 2020

Meet the people who would do the work

A free 30-minute review with Waseem, Afriyaz or Sajad. We look at your traffic, your pages, your tracking and where enquiries go, and say plainly what we would fix first and what we would leave alone.

Book a systems review You get the written read within 48 hours of the call.
UK hours, which is the East Coast morning.