Website Redesign Services · UK & US

Website Redesign Services That Come With the Plumbing

Most redesigns change how a site looks. Ours also fixes what happens after someone fills in a form: the tracking that shows where the enquiry came from, the CRM it lands in, and the follow-up that goes out. You own all of it when we leave.

Scroll
What Sets Us Apart

Why Our Redesigns Produce Enquiries, Not Just Compliments

350%
more form submissions after the ARB Accountants redesign, with the tracking and follow-up rebuilt alongside the site
Tell us about your site →
01

We start with your numbers, not a mood board

Before anyone opens a design tool we read your analytics, Search Console and CRM to find which pages earn enquiries today, which ones leak, and what is technically broken underneath. One recent audit turned up seventy broken links and a redirect chain dozens deep. Fixing that was worth more than any colour choice.

02

The plumbing is in scope

Google Tag Manager and GA4 set up properly, forms routed into your CRM with an instant alert to the team, and a follow-up sequence for people who enquired but did not book. On the ARB rebuild that meant a Slack alert for every enquiry and an automated nurture for lead-magnet downloads.

03

Migration that keeps your rankings

Every old URL is mapped and redirected, metadata carried across, and the new structure checked before launch. ARB's site grew organic traffic by 1,109% and gained 28 new top-ten rankings after the redesign and the content plan that followed it.

04

Built on a platform your team can run

WordPress, Webflow or Jekyll, chosen for who will maintain the site rather than for what we prefer. There is no per-seat licence to keep paying and no platform you cannot leave. You get the files, the code and the accounts.

Trusted By

Trusted by 300+ Brands Worldwide

Startups to enterprises, most of them in the UK and US, many of them on their second or third project with us.

Rocket companies Ramboll Ledger bennett Door3 Nejm group Preqin
How We Work

How a Redesign Runs

Audit & Map
Design & Build
Migrate & Measure
Our Toolkit

Tools We Use

Whimsical Figma Invision unbounce Heat map Google Analytics Hotjar Crazyegg
Why Us

Why Businesses Choose Apexure for a Website Redesign

01
The redesign is the first rung, not the whole ladder
A new site is where most clients start with us. The ones who stay add tracking they can trust, a CRM built to their workflow, and a support retainer. We design the first rung so the next ones bolt on without a rebuild.
02
You own everything
Design files, code, CMS, hosting accounts, analytics properties. All in your name from day one. If you ever want to leave, you take the lot with you.
03
A fixed quote before we start
You get a scoped, fixed-price proposal after the audit, not an hourly estimate that grows. If the scope changes, the quote changes in writing first.
04
A supplier who answers
One client moved to us this year because their previous web team took three days to reply to an urgent ticket. During a redesign you have a named lead, a shared channel, and replies within the working day.
05
Conversion is the brief
We have built and tested pages for more than 300 businesses. Layout, copy and form decisions on your redesign come from what has converted elsewhere, and we say so when something is a guess.
06
We do not run your ads
No media buying, no SEO retainers. We build what happens after the click. If you need traffic, we will introduce you to people we trust and stay out of their way.
Tell us about your site →
Every Website Includes

What Every Redesign Includes

Enquiry paths you can measure
One clear action per page, contact forms and calls tracked as conversions, and thank-you pages that confirm the lead was recorded.
Mobile designed first
Mobile layouts are designed, not shrunk. Tap targets, navigation and forms are checked on real phones before launch.
Brand consistency
One type scale, one colour system, one component library, so the site still looks like itself after your team has edited it for a year.
Tracking from day one
Google Tag Manager, GA4 and conversion goals configured and tested before launch. We check that the numbers match what your CRM says, because they usually do not.
Forms into your CRM
Enquiries land in HubSpot, Salesforce, Zoho or a CRM we build for you, with an alert to the person who needs to reply.
A CMS your team can run
Editable pages, a blog, landing page templates and SEO foundations, with a short screen-recorded handover so nobody has to call us to change a headline.
Technology

Choosing a Platform

We build redesigns on WordPress, Webflow and Jekyll.

The choice comes down to who will maintain the site. WordPress when your team already knows it and you want a large plugin ecosystem. Webflow when marketing wants to ship pages without a developer. Jekyll when speed and security matter more than a visual editor. This site runs on Jekyll.

Wondering what it costs? Our guide to the cost of responsive web design sets out the ranges we quote against.

Not sure which fits? Start here:

WordPress redesigns → Webflow builds →

Whichever platform you pick, the audit, the tracking and the migration plan are the same.

Website redesigns by Apexure

"Our company has had Apexure build two incredible websites. One main website for architects and B2B and one ecommerce site for D2C sales. Both have been a great experience and they went above and beyond expectations on both sites as well as other fixes they did along the way, including recovering our entire website after a mistake we made, which was a lifesaver for us."

Cody Wohler
Two websites with Apexure, B2B and D2C ecommerce
FAQ

Website Redesign Services FAQs

How much does a website redesign cost?

Most of the redesigns we quote land between $5,000 and $18,000. A five-to-ten page business site sits at the lower end; ecommerce, integrations and large content migrations push it up. Our guide to the cost of responsive web design breaks the ranges down, and you get a fixed quote after the audit.

How long does it take?

Four to eight weeks for most business sites, from audit to launch. Ecommerce and multi-language sites take longer. You get a dated plan before we start and a shared channel while we work.

Will I lose my search rankings?

Not if the migration is done properly. We map every existing URL, redirect anything that moves, carry titles and descriptions across, and check indexing after launch. Redesigns that lose rankings are the ones where nobody did this.

Do you set up the tracking and CRM connection?

Yes, and it is in scope by default rather than an add-on. Google Tag Manager, GA4, conversion goals, forms routed into your CRM, and alerts to whoever replies. If your CRM, GA4 and ad platforms currently disagree with each other, we will tell you why before we redesign anything.

Which platforms do you work with?

WordPress, Webflow and Jekyll for the site itself. WooCommerce and Shopify for ecommerce. HubSpot, Salesforce, Zoho, GoHighLevel and custom-built CRMs on the other end of the form.

What happens to my existing content?

We audit it first. Pages that earn traffic or enquiries are kept and improved, thin pages are merged, and anything removed is redirected. Nothing disappears without a decision.

Do you look after the site afterwards?

If you want us to. Our website maintenance plans start at ten hours a month, cover updates, fixes, content changes and tracking checks, and have no contract. Many redesign clients move onto one.

Do you run ads or do SEO?

No. We build the site, the tracking and the follow-up, which is everything after the click. We do not run media or sell SEO retainers, so we have no reason to tell you the problem is your traffic.

Tell Us What Your Site Is Supposed to Do

Send us the URL and what an enquiry is worth to you. We will come back with what we would change, what we would leave alone, and a fixed price.

Tell us about your site →