A redesign you can measure.
Most redesigns change how a site looks. Ours also rebuilds what happens after someone fills in a form: the tracking that shows where the enquiry came from, the CRM it lands in and the follow-up that goes out. Built on WordPress, Webflow or in code, chosen for who will run the site. You own all of it when we leave.
- Forms+350%form submissions · ARB Accountants, 2025
- Organic+1,109%organic traffic twelve months on · ARB Accountants
- Enquiries+35%qualified wholesale enquiries · Exportize, 2026
- Time on page1:20 → 2:45on the key product pages · Exportize, 2026
- Each number from a named case study.Dates are when it was published.
A new front end, and the plumbing underneath it
Every redesign ships with the tracking, the CRM connection and the follow-up wired in, so the new site produces enquiries you can count from the first week.
The numbers come before the design
Analytics, Search Console and the CRM are read first, to find which pages earn enquiries, which ones leak, and what is broken underneath. One recent audit turned up seventy broken links and a redirect chain dozens of hops deep.
One action per page, and it is counted
Contact forms and calls tracked as conversions, with thank-you pages that confirm the lead was recorded. You can see which page and which source produced each enquiry.
Tag Manager and GA4 before launch
Configured and tested before the site goes live, then checked against what the CRM says. The two usually disagree, and we fix the cause rather than report the gap.
Forms that land with a person
Enquiries go into HubSpot, Salesforce, Zoho, GoHighLevel or a CRM we build, with an alert to whoever replies. On ARB's rebuild that meant a Slack message for every enquiry and an automated follow-up for lead-magnet downloads.
Rankings kept through the move
Every old URL mapped and redirected, titles and descriptions carried across, indexing checked after launch. Redesigns that lose rankings are the ones where nobody did this.
A CMS your team can run
Editable pages, a blog, landing page templates and a short screen-recorded handover, so nobody has to call us to change a headline. Files, code and accounts are in your name from day one.
Built to be run by the people who own them
Six from the last two years, on the platform each team could run. Each one opens the case study: what the site had to do, what was rebuilt underneath it, and what changed after.
What changed after the rebuild
Not sure the site needs a full redesign?
Send us the URL and what an enquiry is worth. You get what we would change, what we would leave alone, and a fixed price. Sometimes the answer is a tracking fix and three new pages, and we say so.
Six steps, two sign-offs, four to eight weeks
You approve the site map and the design before any code is written. The migration plan is agreed at the same time, so nothing disappears without a decision.
Audit the numbers
Analytics, Search Console, the CRM and a technical crawl. Which pages earn, which pages leak, and what is broken underneath.
Map the site
Which pages stay, merge or go, and where every old URL will redirect. You approve the map before anything is designed.
Wireframe and design
Structure first, with mobile designed rather than shrunk, then the design in your brand. Approved before a line of code.
Build on your platform
WordPress, Webflow or code, with Tag Manager, GA4, the forms and the CRM routing wired in as part of the build, not after it.
Migrate and launch
Redirects live, titles and descriptions carried across, indexing checked, and the tracking verified against the CRM in the first week.
Hand over, then support
A screen-recorded handover with everything in your name. A maintenance plan from ten hours a month if you want us to stay on.
Four to eight weeks for most business sites. E-commerce and multi-language sites take longer, and you get a dated plan before we start.
Picked for who will run the site after launch
Whichever platform you pick, the audit, the tracking and the migration plan are the same. The choice comes down to who edits the site on a Tuesday afternoon.
The one your team already knows
- Pick it when
- Your team has used it before, you want the plugin ecosystem, or the shop runs on WooCommerce.
- Skip it when
- Nobody will patch the plugins, and speed and security matter more than a visual editor.
- Built on it
- ARB Accountants, Kashmir Bloom, The Autism Voyage
Marketing ships without a developer
- Pick it when
- The site is mostly content and the marketing team wants to publish pages and edits on its own.
- Skip it when
- You need a complex shop, a custom back end, or a very large content migration.
- Built on it
- Recruit Rockstars, AmpliSell
Fast pages, designers in charge
- Pick it when
- You want quick marketing sites and page variants, and designers own the layout.
- Skip it when
- The site has a blog your team edits heavily, or a shop.
- Built on it
- Rocket Money's landing page variants
Fast, secure, versioned in Git
- Pick it when
- Speed and security matter more than a visual editor. Pages in Git, deployed to Cloudflare, with Sanity for the parts your team writes.
- Skip it when
- Your team wants to edit every page in a visual editor. WordPress or Webflow wins, and we will say so.
- Built on it
- Dr Steven G, and this site
From a free read of your site to a team that stays on
Start with the site you already have. Nothing here needs a contract, and the files, code and accounts are yours from day one.
A read of your site
Send the URL and what an enquiry is worth. You get what we would change, what we would leave alone, and whether a redesign is even the right call.
Tell us about your siteWebsite redesign
- Audit, site map and redirect plan
- Design and build on your platform
- Tag Manager, GA4 and forms into your CRM
- Migration, launch and handover in your name
Website maintenance
Updates, fixes, content changes, speed work and the tracking checks nobody else does. Replies within the working day, and unused hours visible in the monthly report.
See the plansWhite label websites
Design and build for your clients, delivered under your name, with the same audit, tracking and migration standards as our own work.
See white labelPrices are starting points in US dollars and are confirmed in writing after the audit. UK clients are quoted in pounds. A five-to-ten page business site sits at the lower end; e-commerce, integrations and large content migrations push it up.
What a redesign usually covers, and what ours adds underneath
The typical list is fine as far as it goes. The problem is what it leaves out, which is everything that happens after someone fills in the form.
Judged by how it looks on launch day
- Starts with a mood board and a template
- Forms sent to an inbox someone checks
- Tracking added later, if at all
- Old URLs left to chance, and the rankings with them
- A platform picked by the agency, with a licence you keep paying
- An hourly estimate that grows
Judged by enquiries you can count
- Starts with your analytics, Search Console and CRM
- Forms into the CRM, with an alert to the person who replies
- Tag Manager and GA4 configured and checked before launch
- Every URL mapped and redirected, indexing checked after
- A platform chosen for who will run the site, with files and accounts in your name
- A fixed quote after the audit, and changes agreed in writing first
A new site is where most clients start with us. The ones who stay add tracking they can trust, a CRM built to their workflow and a support retainer, and none of it needs a rebuild, because the site was designed for the next rung.
The redesign is the first rung.From the people who own the sites
Our company has had Apexure build two incredible websites. One main website for architects and B2B and one ecommerce site for D2C sales
I had tasked Apexure to help me redesign our business website from the ground up. The entire process was extremely smooth and the whole team was friendly and easy to work with
They not only built a visually professional website but also helped us clarify our brand messaging.
The questions people ask before a redesign
Most of the redesigns we quote land between $5,000 and $18,000. A five-to-ten page business site sits at the lower end; e-commerce, integrations and large content migrations push it up. You get a fixed quote after the audit, and if the scope changes, the quote changes in writing first.
Four to eight weeks for most business sites, from audit to launch. E-commerce and multi-language sites take longer. You get a dated plan before we start and a shared channel while we work.
Not if the migration is done properly. We map every existing URL, redirect anything that moves, carry titles and descriptions across, and check indexing after launch. Redesigns that lose rankings are the ones where nobody did this.
Yes, by default rather than as an add-on. Tag Manager, GA4, conversion goals, forms routed into your CRM, and alerts to whoever replies. If your CRM, GA4 and ad platforms currently disagree with each other, we will tell you why before we redesign anything.
Yes, and we say so. Our developers write and maintain code with Claude Code, and we use it to migrate content, draft specifications and check pages before launch. It does not design your site or publish copy nobody has read. Dr Steven G's site is the current example.
No. We build the site, the tracking and the follow-up, which is everything after the click. If you need paid media or SEO, we refer you to Hutch or LinkPanda, our partners, and hand them cleaner data than they had before.
Websites by platform, guide and case study
Tell us what your site is supposed to do
Send us the URL and what an enquiry is worth to you. We come back with what we would change, what we would leave alone, and a fixed price. Or book 30 minutes and we do it on a call.
UK hours, which is the East Coast morning.