Through partnering with the agencies, Apexure offers additional support, expertise and resources to their in-house teams and their clients, particularly in instances where specialist skills are required. As such, it was a natural fit for Apexure to support Ledger Bennett in delivering a world-leading client service.
Nonetheless, outsourcing work to a partner initially came with concerns for Ledger Bennett; they were sceptical about the confidentiality of data and the communication between both teams.
Apexure reassured them by detailing their client confidentiality and transparency processes. Moreover, with substantial expertise in partnering with agencies, Apexure is able to integrate their team into other agency environments with ease thanks to their agile and flexible workforce.
The updated experiences launched alongside changes to ad copy within their paid search campaigns - all of which saw great success.