What’s the big idea? Why do I have to be able to build landing pages fast?

I don’t believe I am exaggerating when I say that landing pages are the core element of your online marketing campaign. They are more important than driving traffic to your home page or your SEO. More important than your ad creative or your copy.

Without a good landing page to tie everything together, consumers don’t know what to do next. Where do they buy? Where is the product/service from the ad they just clicked on?

In other words, landing pages shepherd the consumer. They literally call the consumer to take action. They are the key to your conversions.

You may have a great product or service, but without a landing page that is focused on driving conversions, you may not be able to draw your website visitors all the way into your sales funnel.

You absolutely need a landing page. In fact, you probably need several. But what you don’t need is to spend hours and hours of your precious time trying to build an attractive, well-designed landing page that suits your business and industry when you don’t need to.

You need to learn how to build landing pages fast so that you can spend your valuable time servicing your existing customers and growing your business.

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Why You Need Landing Pages?

People often ask, “Why should I even use a landing page?” But to us, the real question is “Why wouldn’t you?”

What is a Landing Page?

A landing page is built for a single objective, to drive conversions. This single objective is what marketers express as the Call-To-Action (CTA). The CTA needs to specifically tell your audience what you need from them. The type of landing page you create then will depend on your unique CTA.

Do you need them to sign up to a newsletter? Do you want them to start a free trial? Perhaps you have an e-commerce business, and the objective of your landing page is to drive sales.

Your landing page needs to be designed and developed with your specific business goals in mind. You need to design your landing page in such a way that it draws consumers into the top of your sales funnel and leads to them taking action.

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What’s the Difference Between a Landing Page and a Home Page?

For your online marketing campaign to be effective, be mindful of each element’s purpose. A home page should be designed to be informative and facilitate brand awareness, whereas a landing page is supposed to facilitate a quick and effortless conversion.

Related: Landing Page vs Homepage: Key Differences Explained

Instead of learning how to build landing pages fast, marketers often direct traffic from social media and other pay-per-click ads to a home page. This is a big mistake to make, and it can end up costing you a lot of money.

Your home page is probably really well designed and super informative. The problem is, is that the purpose of a landing page, as I mentioned before, is to drive conversions.

Your home page probably seems easy to use, TO YOU. Remember, you have spent a lot more time on it than anyone else; certainly more time than a first time visitor. If someone clicks on your Facebook ad and is taken to your website for the first time, chances are they’re probably not going to know how to navigate from your home page to the offer they just saw on your Facebook ad.

Directing traffic to a home-page from a PPC ad is an expensive mistake. People have so many online options these days. The competition is fierce. If the website visitors can’t easily get to the offer you just served them, they will probably lose interest and move on—even those visitors with high-intent to buy. If you make them work too hard to spend their money, they probably won’t. If you manage to capture someone’s attention, don’t play around, you need to convert that attention into a sale ASAP.

There is no better tool to do that with than a landing page. This is a landing page’s entire purpose.

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Why You Need To Build Landing Pages Fast

As you grow your business, you will develop more offers for your consumers. Whether you’re adding more services or products to your catalogue, or you’re releasing special offers on existing products, you need to be able to build landing pages at a fast rate so that your online presence is reflecting your business in real-time.

You will also no doubt, have several other responsibilities that will need your attention. Building a landing page does not need to take a long time. When you learn how to build landing pages fast, you free your time up to deal with the rest of your life.

Why You Need To Build Landing Pages For Mobile

While you’re dealing with life, you’re spending more time on your phone than ever. You’re checking your emails, your social and your news all from your mobile device. And that means your consumers are too. In fact, more than 50% of global internet traffic is on mobile right now.

So when people click on your link or your ad and get redirected to your landing page, they’re probably going to be on the go. You need well-designed, fast-loading, minimalistic, high-converting landing pages, that are optimized to work on mobile platforms.

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Building Landing Pages the Long Way

If you want to build your landing page from scratch, you’re going to have to learn how to code. Learning how to use HTML, CSS and JavaScript isn’t quite rocket science, but if you’re not already familiar, it’s certainly going to be a learning curve.

If you want to build landing pages quickly, this is not the best route to take. The truth is that these days there are many options available that have specifically designed to speed up the process of building landing pages. These options come with templates, themes and a variety of other tools.

Let’s look at the different options you have if you want to build landing pages fast.

Build Landing Pages Fast

Option 1: Landing Page Builders

If you want to build landing pages rapidly, landing page builders will probably be the easiest way to go. Popular options include Instapages and Clickfunnels. But let’s look at the most popular landing page builder on the market, Unbounce.

Unbounce: “The Landing Page Builder for Marketers”

Unbounce’s landing page software is excellent. It’s pretty much known for being the fastest and most powerful landing page builder. And what’s better, it’s easy to use. For starters, they have a wide variety of templates and themes. Don’t be shy. Everyone uses templates. And what’s more, with Unbounce’s highly customizable options, the template probably won’t even be recognizable.

Unbounce’s templates cover every type of landing page you could think of. Whether you’re trying to get people to sign up to a newsletter, download an eBook or launch a product, Unbounce will have options for you. You will be able to change the copy, fonts, images and more. In just a few minutes, you will be able to customize every element and produce a totally unique landing page specifically designed to drive the conversions you need it to.

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However, you don’t have to use a template at all. You can still build landing pages fast with Unbounce by starting with a blank canvas. There are videos available that show you how to use the different features.

Unbounce is user-friendly for the beginners out there, and also has some more advanced options for our tech-savvy marketers. For example, Unbounce lets you run A/B tests. This means that you can create several versions of your landing page and test which one is more effective.

You also have the Dynamic Text Replacement feature. If you’re looking to build landing pages at high-speed, this is an absolute game-changer.

DTR is, in essence, a time-saving feature. It allows the landing page to automatically adjust the copy to the keyword search that was used. Instead of making 10 landing pages to cover all the different keyword options, you only need the one. That’s definitely a pro when you’re trying to build landing pages fast.

Unbounce has a 14-day free trial option. The full package costs $79/month.

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Option 2: WordPress Plugins

WordPress is a website builder. It is a “semantic personal publishing platform with a focus on aesthetics, web standards, and usability.” If you want to build websites fast, it is an excellent choice. You can also download landing page plugins for WordPress and build landing pages fast too. You can use plugins like Elementor, Divi, Beaver Builder or SeedProd.

Using a WordPress plugin offers many of the same benefits as using a landing page builder. You will be able to choose from different themes and templates to help you build landing pages fast.

If you are already using WordPress, downloading a plugin might be a great option for you. Different landing page plugins are known for their own individual strengths. OptimizePress, for example, is well known for building high converting sales-focused landing pages.

Elementor, on the other hand, is known for being user-friendly and super fast. Its speedy interface is equipped with a live editor. You can also use WordPress widgets and widgets from other WordPress plugins on your landing page.

Remember, you will be paying your WordPress subscription and a subscription for whichever plugin you chose. So be sure to know what you’re looking for when you’re shopping around.

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Which is Best For You?

The truth is, if you need to build landing pages fast, there are many options available. There is no right or wrong answer here. You have to look at your own needs to shop around.

Unbounce and the like are specialized landing page builders. So if you want a subscription that can offer you more functionality and value, you might be more interested in a WordPress plugin. WordPress is a website builder. On the one hand, it is less specialized than landing page builders, and you will have to download a plugin to build your landing pages. On the other hand, though, this means that it is a more versatile tool and may be better suited to your needs.

Ultimately, whichever route you chose, you will still be able to build landing pages fast enough to keep up with your business needs.

Apexure: Why Build a Landing Page With Us?

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At Apexure, we use our experience to create conversion-focused landing pages. We watch market trends and statistics, coupled with our own analytics to boost conversion.

We have been building landing pages for over 5 years. With unlimited design revisions, we don’t stop until you love your new landing page and are fully satisfied. We can include custom tools like pricing calculators and multi-step forms, and everything we build, including templates, photoshop files, and code, is your intellectual property.

Your landing page will look great on every device and include custom responsive code for any platform, including Unbounce, WordPress, Shopify, Jekyll, etc.

We optimize every landing page to load in less than 3 seconds and from start to delivery, our aim is to make your landing page convert. Our proven system takes into account user journeys, avatars, visitor objections. We use persuasive triggers to ensure your landing page rocks.

What faster way to build a landing page than with industry specialists? If your aim is to build landing pages fast, talk to us. We will create the perfect conversion-focused landing page for you. Contact us today!

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About The Author

Waseem Bashir

Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.

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