While some marketers may overlook the importance of a thank you page after form submission, others utilize it with only a generic greeting: “Hello, and thank you! Now, let’s dive into the item you’ve just purchased from us.”

For some, the thank you page signifies the end of the conversion funnel – but have you considered its untapped potential for fostering repeat conversions? Keep in mind that this page represents your final opportunity to make a lasting impression on your visitors.

A thoughtfully crafted thank you page goes beyond merely confirming form submissions; it can impress your leads and play a crucial role in inbound lead nurturing.

Regrettably, this potential often goes unnoticed. That’s why we’ve curated a collection of examples of thank you pages for you to explore. Within these examples, you’ll discover how a well-crafted success message can positively transform your brand’s online presence.

What Is a Thank You Page After Form Submission?

A thank you page or success message is where your users are taken after a form completion or purchase on your site. It serves to recognize the visitor’s activity. This can either be a sign-up, purchase, or information request.


Without one, you could leave your visitors unsure if their action was successful. A timely thank you note can confirm their action on your landing page and remove any ambiguity. It’s the final stage of your conversion process and kickstarts customer retention.

Why Do You Need a Thank You Page After Form Submission?

You may ask, “Why use a thank you page after form submission when we have a confirmation email?” Unlike an email, a visitor can choose not to open it. The thank you page appears right after they submit a form.

Viewers will not miss your thank you page – they’re sure to land on it. need-of-a-thank-you-page-after-form-submission.webp

Consider your thank you page as the next important step after form submission. The best ones can spark interest and even lead to action. They make your viewers feel their form submission was successful.

As the first interaction with your brand after becoming a customer, it sets the tone for future engagement.

Remember, these people are not strangers anymore. They’ve started a journey with your business. Make sure your thank you page is as good as your landing page.

“A thank you page does two things: It helps track how well your website and landing pages are turning visitors into customers, and it guides them to the next step, like checking out your social media and other offerings. It's a handy way to keep things moving forward.”
-Waseem Bashir  Founder & CEO at Apexure

How to Write a Thank You Page?

A thank you page can be more than just a ‘submission successful’ message. It’s an opportunity to further connect with your visitor. Simply put, you can use your thank you page to:

  • Motivate them to explore your brand more

  • Offer add-ons

  • Promote your social media

  • Ask for referrals

  • Gather feedback

In essence, you can use your thank you page to discuss things not covered on your landing page. Note that the purpose of a thank you page after form submission is to maximize your conversion.


“Essential elements for our thank you pages include a clear confirmation message, an additional call-to-action (CTA), and a sneak peek into our product offerings or content. Turning the page into a tool for further engagement and lead nurturing.”

-Brooke Webber   Head of Marketing at Ninja Patches

10 Examples of Thank You Pages After Form Submission

As promised, let’s examine what it takes to create an awesome thank you page after a form is submitted. We’ve provided examples for each situation.

1. Thank You Page After Contact Us Form Submission

A “Contact Us” thank you page is precious. This is where you meet users who show a strong interest in your services, making it key for new leads. Let’s analyze a good example:


  • The page begins by thanking users for reaching out and informing them when they’ll get a response.

  • The brand highlights its blogs next. This content showcases the brand’s know-how. Interested users can access the featured blogs easily.

  • Up next is a dedicated section for social media. Here, the brand encourages users to follow them on social media.

  • Finally, social proof reinforces users’ decision to choose the service. * This proof, shown by displaying well-known brands they’ve worked with, helps boost trust.

All these parts together complete a thank you page after form submission. Each piece serves a purpose and handles the lead’s queries, leading to better conversion.

2. Thank You Page After Webinar Form Submission

Webinars can help draw your leads deeper into your funnel. The key to enhancing this experience lies in clear information, especially on the engagement thank you message after they sign up.

Your webinar thank you page must have clear instructions for the next steps. Here, you can say where the webinar will be held, how to join it, and how they can prepare.


You can even spice up your page with a countdown to the event. Give guests options to add it to their calendar. This way, attendees can mark their schedules in advance and know when they’re booked.


Thoughtfully designed thank you pages make your viewers feel valued, enhancing their webinar experience.

3. Thank You Page After Appointment Booking

An appointment booking thank you page can resemble your contact page. Here, however, potential clients are ready for a deeper conversation with you.

Consider using relevant testimonials for social proof. They could be text, video, or even snippets from Twitter. Just make sure to include them all on your thank you page after form submission. Plus, clickable testimonials allow leads to better understand how you’ve helped other businesses.


FAQs can also add value to your page. They’re quick, address standard questions, and help users learn about your brand. These elements improve UX, making your thank you page even more engaging to your potential clients.


4. Thank You Page After Lead Magnet

Lead magnets are common in B2B settings. But if your lead magnet opens after form submission, you might miss out on interaction. The lead magnet download thank you page is a perfect place to encourage users to explore your brand more.

You should display an image of the lead magnet and a link on your thank you page. It’s also smart to include extra resources or services that enhance the value of the lead magnet.


Consider adding a quiz to help grasp your lead’s preferences and segment them more effectively. This extra step could help optimize your marketing efforts significantly. Your lead magnet thank you page is more than just a download confirmation – it’s a strategy for further engagement.


5. Thank You Page After Newsletter Sign Up

Newsletter sign-up indicates a genuine interest in your brand. As soon as they sign up, your visitors need to be directed to a thank you page after form submission. Here, iterate the next steps to guarantee they’ll get their newsletter copies on time.


6. Thank You Page After a Purchase

A sale signals a golden opportunity to provide extra value to your customer. Your thank you page after form submission should both express gratitude and upsell.

Upselling improves the current sale. Meanwhile, cross-selling recommends related items that enrich the shopping experience. Both aim to increase sales while offering more to consumers. Consider offering a discount coupon or complementary services alongside the sale.


These strategies extend beyond purchases. You can apply them after a lead magnet download. For instance, let’s look at lead magnets that target top-of-the-funnel leads. For this, you can share middle-of-the-funnel content on the thank you page.


Doing so can guide them deeper into the sales journey. This could be a scheduled webinar, another lead magnet, or even a free trial. A well-crafted thank you message can be the secret ingredient to moving a lead further down the funnel.

7. Thank You Page After Account Creation

After account creation, your thank you page can nudge further engagement. Begin with a ‘submission successful’ message.

Then, extend an appealing invitation to join your email list. Keep in mind that users provide their email during account setup. But that doesn’t mean you don’t need user permission to send them emails. This keeps your brand away from the spam category.

The thank you page offers an opportunity to gain this permission and learn more about user preferences.


8. Thank You Page After Course Sign-up

Your potential clients are here to learn, and that’s the perfect opportunity to hook them even more.

Once they sign up for a course, use your thank you page to guide them on accessing the content. Don’t stop there; offer them the resources available. Besides, this page can promote upcoming courses or webinars.

You can even offer a free resource in conjunction with paid courses. This establishes brand reliability and encourages referrals.


9. Thank You Page After Demo Sign-up

A demo sign-up usually reveals a high-quality lead. Make the most of this chance with your demo sign-up thank you page. Use FAQs to answer common queries, and provide free lead magnets to help users better understand your brand before the demo call.


Best Practices for Building Thank You Pages After Form Submission

We’ve created a playlist for the best practices. These all stem from what we’ve learned from the thank you page examples above.


1. Personalize It

Inject a human element into your thank you pages. It can be a photo of your team, a video message, or a personalized signature.

These elements enhance brand credibility. Meanwhile, trust is a vital factor leading to user action. Social proof, like testimonials or reviews, speaks volumes about your brand’s reliability. In turn, these can prompt users to delve deeper into your offerings.

2. Use a Compelling Call-to-Action

Surprisingly, a thank you page can accommodate several calls to action. Encourage users to explore the website further, complete a survey, or register for an event. Choose the action that best resonates with your audience.

3. Promote Social Sharing

Thank you pages present a fantastic opportunity for word-of-mouth marketing. Feature share icons on the page to inspire leads to share your content on social media and streamline this process.

4. Offer More Content

Guide users to blogs or resources that could interest them. Valuable content on the thank you page betters the user experience and helps them decide. The key difference is that it does so without appearing pushy.

Key Takeaway:

The offers on your thank you page depend on which stage the buyer is at of the sales funnel. When users download a lead magnet, a customized thank you page is essential to specify where they’ll receive it. On a book-a-call page, it’s crucial to elaborate on the topics to be discussed during the call. The content of thank you pages should vary based on the next steps in the user journey.

5. Summarize the Transaction or Action

Acknowledgment is key. Sharing a breakdown of the total cost, quantities, and items, as well as the unique order ID, gives a clear overview of the transaction. Including transaction date and timing also aids users’ record-keeping.

6. Outline What Comes Next

Reaffirm the success of their action and provide further instructions, if needed. Clarify delivery timeframe and tracking details for physical goods. For account creation, detail the activation process – from email verification to password setup.

7. Maintain Consistency in Branding and Design

Unified branding across all pages provides a cohesive user experience. Ensuring that the logo, layout, tone, and messaging style are consistent not only fortifies your brand identity but also makes user interaction more coherent and satisfying.

Approach your thank you page after form submission as a unique opportunity to heighten user engagement and solidify the brand-consumer relationship.

What Did We Learn From Thank You Page Examples?

A well-crafted thank you page after form submission can be a powerful marketing tool. Its vital functions are beyond expressing gratitude. From the examples we’ve examined, we’ve identified several standout strategies. We urge you to consider these:

1. Getting Referrals

A well-timed appeal for referrals can pay dividends. When a lead converts, it signals that they trust and understand your brand. It’s the perfect time to prompt them to share your services with their network.

Your thank you page after form submission is the ideal platform to do this.


To sweeten the deal, reward them for their referrals. Offering discounts or referral incentives can turn satisfied customers into effective brand ambassadors.

2. Segmenting Leads

Understanding fresh leads can be challenging. This is particularly true when forms must remain brief for ease of conversion. You can gain insights into new leads by posing questions on your thank you page after form submission.


The formulation of questions should aim at identifying clients’ preferences. This enables you to tailor your email communications effectively. Insightful questioning leads to better personalization and boosts engagement.

3. Lead Nurturing

Don’t wait until sending a thank you email to start nurturing your leads. Begin the process directly from your thank you page.


Again, valuable content can always engage potential clients. You can provide them with content, such as articles, case studies, and webinars. Including these resources on your thank you page not only adds value but also gives you a chance to see what resonates with your audience. Nurture them from the get-go.

4. Building Trust

Trust-building should extend to your thank you pages. This comes in the form of testimonials, trust badges, or association with well-known brands and publications.


These help you foster trust amongst your users and reassure them of their smart choice. As a result, you encourage them to continue their engagement with your brand.


  • The use of videos on thank you pages is a growing trend that everyone should explore. A video of moderate length, not too long or too short, can effectively capture your lead's attention.
  • Many businesses are also embracing the idea of incorporating multiple CTAs on their thank you pages.

What Makes the Best Thank You Page After Form Submission?

What does the ideal thank you page look like? It is a tool that gently propels leads deeper into the buying journey, providing valuable and educational content. If direct selling isn’t your style, a thank you page offers a subtler way to introduce your services and what you have on offer.

At Apexure, maintaining a consistent, high-quality user experience is our priority – from our landing pages to the thank you page after form submission.

But your possibilities go beyond the guidelines mentioned. Forge your own path. Innovate and experiment until you discover a formula that perfectly fits your brand and your audience. An exceptional thank you page can be a game-changer in your marketing funnel. Let’s create it together.

What You Should Do Now?

Found this blog post helpful? Here are more ways in which we can help your B2B business grow:
  1. Before The Thank You Page:

    Remember, the thank-you page is the campaign finale. Start strong with your landing pages. Level up with Apexure’s 100+ blog posts on landing pages and create a smooth conversion journey.

  2. Need Help? Get Help:

    Confused about how to analyze your thank you pages and landing pages? We are here to help. Book a call with one of Apexure’s CRO experts and discover your full marketing potential.

  3. Want to Get Inspired:

    Building conversion-friendly landing page is not easy, especially when you’re doing it all alone. Take help from our previous designs. Check out our portfolio to get inspiration for your next design.

Frequently Asked Questions

Why is a thank you page important?

A thank you page is important for confirming user actions, expressing gratitude, providing next steps, and creating opportunities for additional engagement. It reassures users, acknowledges their efforts, and can be strategically used for upselling, data tracking, and brand reinforcement.

What is the thank you page in Google Ads?
How do you make a beautiful thank you page?


About The Author

Waseem Bashir
Waseem Bashir,CEO

As CEO and Founder of Apexure, Waseem Bashir's decade-old experience in building high-converting landing pages extends to collaborations with Fortune 500 leaders and over 1000 clients. He transforms this wealth of expertise into remarkable landing pages, inspiring marketers towards targeted marketing success.

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