What makes the best SaaS landing page? What is considered the best Saas landing page design? Landing pages are becoming increasingly more important every day, and with this article, we want to help you gain the knowledge to create the best SaaS landing page that will go above and beyond.

SaaS businesses have a tougher time designing landing pages than any other businesses. Even the slightest mistake, such as choosing the wrong button colour or providing a bad user experience, can ruin your efforts and negatively impact your prospects if you offer a purely virtual product.

Best landing pages for SaaS: Essential Elements

Almost all landing pages contain the same elements. Some are more relevant to SaaS businesses than others. A best SaaS landing page without these essential elements may lack content, user experience, or conversion potential.

Headline: A good SaaS landing page headline should be descriptive, relevant, and catchy, and it should accurately reflect the benefits and features of the product.

Hero section: The hero section should include an enticing image or video of the software product and a compelling call to action (CTA) that tells the visitor what to do next. The image should be high-quality, visually appealing, and accurately reflect the product’s features and benefits.

Features/Benefits: Each SaaS product or service should have the right image supporting its unique solution on the landing page.

Media: Using your software’s images and gifs to tell your brand’s story can help you reach your target audience. Through interactive media, marketers can capture and hold visitors’ attention.

Animations: These can be used to illustrate the key selling points of your software. They are great for explaining complexity easily (and quickly).

Form fields: Keep the form fields as simple as possible if you plan to collect email addresses; collect only the necessary information. Later in the customer journey, you can always ask for more details.

CTA Buttons: Make sure your call-to-action buttons are eye-catching above and below your content. It will help target people at different points in their decision-making process.

The best SaaS landing page should contain these elements, but you can learn more through examples. Let’s see some of them!


11 Best SaaS Landing Page Examples

The following examples have been designed by Apexure and provide a great overview of how to design an effective SaaS landing page. We have focused on the strong points of the landing pages that our SaaS clients love and how you can learn from them.

We’ll examine each design, explore the different elements, and explain how they work. Overall, most of the SaaS landing page examples have commendable highlights and solid takeaways. For your SaaS landing page design, you can use similar tactics.

Let’s go!

1. Gaggle Mail

Gaggle Mail allows users to set up and maintain an email group easily. With Gaggle Mail, users can create a group email address for everyone to contact. It can be useful for teams, organisations, or people who need to communicate. Let’s check out some good sections of their comparison landing page.

Strong points:

2. Purply App

Purply is a marketing tool that allows users to view and monitor popular affiliates and identify compelling advertisement copies, marketing time, product pricing, and more. It is designed to help marketing teams receive automated recommendations about affiliate partners, trends, and campaign ideas. With Purply, users can analyse and track the performance of their marketing efforts, identify areas for improvement, and make informed decisions about their marketing strategy.

Let’s check the lead generation landing page of the Purply App.

Strong points:

3. Office Solver

Office Solver is a software company that provides various tools and solutions to help businesses and organisations streamline and automate their office work. The software is designed to help users save time and reduce the complexity of their office tasks, enabling them to focus on more critical tasks and grow their businesses. Their SaaS suite includes various tools and features to help users manage documents, automate workflows, handle payroll, and more. Let’s examine the lead generation landing page of Office Solver.

Strong points:

4. Membermeister

Membermeister is a software-as-a-service (SaaS) platform specifically designed to help tutors organise and manage their students’ data. The SaaS aims to make it easier for tutors to keep track of their students and manage the administrative aspects of their business, freeing them up to focus on teaching and other essential tasks. It includes various features and tools that help tutors create timetables, financial reports, and track payments, among other tasks.

Let’s understand the simple yet compelling design of Memebermeister’s landing page.

Strong points:

5. CoCard

CoCard is a payment and point-of-sale provider that offers solutions for various institutions and distributors. It provides free credit card processing and customisable equipment at an affordable price. CoCard aims to make it easy for businesses to accept payments and manage their point-of-sale operations. It includes various features and tools to help businesses process transactions, track sales, and manage their finances.

Let’s take a look at the long form landing page of Cocard.

Strong points:

6. Rocket Money

Rocket Money is a budgeting and bill management app that helps users track and manage their money. It includes various features and tools to help users keep track of their spending, set financial goals, and pay bills on time. Rocket Money is available in both a free (freemium) version and a paid version, allowing users to try the app before fully committing to it.

Let’s understand the intricacies of Rocket Money’s short-form landing page.

Strong points:

7. Pilot Coach

Pilot Coach is a mobile app or software platform that offers various in-app programs designed to help people feel more confident in their work environment and advance in their careers. It includes multiple features and tools to help users develop their skills, build confidence, and achieve their career goals. Some of the programs or services offered by Pilot Coach may include training courses, coaching sessions, and tools for career development.

Let’s take a look at Pilot Coach’s creative landing page.

Strong points:

8. ResponseiQ

ResponseiQ is an innovative callback platform that helps businesses optimise their websites and pages for better customer service. It is designed to help businesses improve their inbound lead generation and make it more efficient. The SaaS includes various features and tools to help businesses capture and manage leads, track and analyse customer interactions, and improve the overall customer experience.

Let’s examine ResponseiQ’s landing page.

Strong points:


Tribe is an exclusive platform for talent acquisition that helps businesses find the best candidates for their open positions. It is designed to help businesses scale and grow by providing access to a network of specialists who can assist with talent acquisition. Tribe includes various features and tools to help businesses identify and evaluate potential candidates, manage job postings and applications, and streamline the hiring process.

Let’s understand the stand features of Tribe’s landing page.

Strong points:

10. Craver App

Craver is a mobile app platform specifically designed for restaurants. It aims to help restaurants increase customer engagement and lifetime value through an omnichannel approach, including mobile apps and online ordering.

Let’s see how they highlight their USPs on their landing page:

Strong points:



11. Monarch Money

Monarch is a powerful money management tool designed for couples, advisors, etc., providing clarity and control over their finances. This particular landing page of Monarch focuses on couples and how they can sync all their accounts into one place, access the platform with their individual logins, and gain joint insights through shared reports.

Strong points:



Key Takeaways to Remember:

The best SaaS landing pages are heavily optimized for conversion and user experience, which means they are continually tested and tweaked to determine what works best for their users.

Consider A/B testing different headlines, CTA button variations, or page layout variations to determine which version performs better. To understand what resonates the best with your audience, test out gifs, videos, and animations, to find out what works best for you. Remember, however, that you should continuously optimize your SaaS landing pages for mobile and desktop devices when designing them.

Other ‘No Nos’ for creating the best SaaS landing pages:

In Conclusion:

From all the examples discussed, it is clear that many different elements go into creating a successful SaaS landing page. From a strong and concise headline to a clear and compelling call to action, many factors can influence the effectiveness of a landing page. Studying the best SaaS landing page examples and learning from their successes makes it

Whether you want to increase sales, generate leads, or build your email list, a well-designed landing page can drive growth and success. So take the time to study the best SaaS landing page examples, analyse what makes them effective, and use that knowledge to create a landing page that works for you.

As more and more SaaS brands adopt landing pages as part of their performance marketing strategy, we advise you to try them out too.

If you are looking for assistance, Apexure is here to help you create the best SaaS landing page possible! Simply reach out to us today for a consult (we have a great landing page to lure you in!), and we’ll explore the best way to implement all the learnings above in the best landing page for your business.


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About The Author

Waseem Bashir

Waseem Bashir

Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.

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