You have probably designed a couple of web pages for converting your audience and leads. If not, you would have encountered one online that nudged you into clicking the buy button.

However, you need to know that your sales page and landing pages are only effective when used at the right time for the right audience. It can be tricky since they are both conversion magnets.

So in this article, we will be explaining the differences between sales page vs landing page. As well as what to consider before deciding what the right page for your needs is. Then we will take a deep dive into long sales pages vs short sales pages.

Sales Page vs Landing Page: What is the Difference?

Firstly, what is an ad landing page? A ad or paid search landing page collects information from leads and nudges them a step down your sales funnel.

The information requested on a landing page could be names, email addresses, or even phone numbers, usually in exchange for some value — a lead generation magnet. Think about the pages you design for your newsletter sign-up or an eBook offer.

Usually, the primary intent of a high-converting landing page is to collect user information and then gently nurture these leads over time.

On the other hand, a sales page sells a product or a service. It usually features the product/service detail, benefits, and a CTA asking leads to purchase or book a sales call. Unlike landing pages, it involves monetary exchange.

There are two types of sales pages - long sales pages vs short sales pages. They vary in content. We will be looking at these types of sales pages later in this article.

Just remember that the difference between a sales page vs landing page are

A sales page and landing page both require clear copywriting. They are both encouraging their audience to take a specific action. So the copy should be persuasive and conversion-based.


Sales Page vs Landing Page: Which One is Right For You?

Having understood the significant differences and similarities between a sales page vs landing page. The question now is, how do you know which one is best suited for your needs?

The answer is simple — It all depends on your end goal.

Do you want to collect leads and pitch your product/service to them later? Or do you want to pose your sales pitch right on that page?

Take a look at this example - if you want people to sign up for your free webinar, sign up for a newsletter, or want them to join your free challenge, then you need to put up a landing page. Your audience, in this case, does not have a significant commitment to make when signing up for your offering.

If you need your customers to subscribe to a course or pay for a service or product, you should create a sales page. People generally require a lot of convincing when making more significant commitments like spending their money.


Long Sales Page vs Short Sales Page

If you have decided to create a sales page, you need to know what type to design. As we earlier mentioned, there are two types - long sales page vs short sales page.

A short sales page is a sales page that has content that is less than 1200 words. Typically includes bullet points, a brief copy, one image, and CTAs. They are usually one page long. Here is a short sales page example by Aesthetics Complications.


What makes this page an excellent short sales page is that:

A long-form sales page has more than 1200 words. It answers all the questions a lead can have about your service. It also has more media and more CTAs.

These pages are typically long or multiple pages. Here is a long sales page example from UX Writing Hub.


What makes this page an excellent long sales page includes:

Here is a video on long form sales landing page, you can check out.

Long Sales Page vs Short Sales Page (Advantages & Disadvantages)

As a marketer, you might be conflicted about choosing which sales pages to use as they both have their pros and cons. However, we would like to reiterate that your sales page will convert and generate revenue if you use it correctly.

But before looking at what type of sales page is best for you, let us hop into some of the drawbacks and perks of each sales page.



Long Sales Page vs Short Sales Page: When to Use

As we have stated, your sales page will improve your conversion rates. However, depending on your use case and offer, a particular sales page will be more effective than the other. Here is a short guide on when to use a long sales page vs a short sales page.

When to Use a Short Sales Page

A short form sales page aims to convince an audience to purchase your product/service. So when do you sell using a short sales page?

1. When you are selling to a warm lead

If you have a prospective client who already knows about your business and your offerings, you should not spend much time talking about everything you offer. They already know this, so it becomes repetitive.

Say they have already signed up for your newsletters or follow you on social media. At this point, you do not need to show them case studies. Because they already see reviews and trust your content. At this point, a short sales page will be sufficient in converting them to paying customers.

2. If your product/service is inexpensive

Products or services that are relatively cheap tend to require lower commitments. It means people do not need a lot of persuasions before they convert because it is an amount they would be okay with spending.

It does not mean that there is no consideration period for inexpensive products. It simply means that this period can be significantly shorter when compared to other commitments.

So a short sales page can answer the few questions they have about your offering and turn them into paying customers.

3. When you have a simple product/service

Let us say you are pitching a simple introductory course. It’s easier to explain what it entails and how it can benefit the reader. That’s why a short sales page is perfect for this use case because it can sell all benefits on a simple page.


When to Use a Long Sales Page

A long sales page also aims to convince an audience to purchase your product/service. Here are a few instances where you should sell with a long sale page.

1. If you’re making a pitch to a cold lead

For cold leads who have never had prior contact with your brand, you’d have to spend more time convincing them that your offering is the best fit for their needs. So you’d want to introduce your brand, its benefits, show reviews, and testimonials, among other elements.

It is why a long sales page is the best fit for this pitch. Here, you have ample space to explain your offerings and tie them to their needs.

2. If your product/service is relatively complex

Complex products usually require detailed explanations. Your leads will also have questions concerning your product/service. A long page is better suited for this use case because it answers all probable questions.

3. If your product/service has a high-end price

Higher-priced products and services usually spend more time converting leads when compared to other cheaper offers.

In this scenario, a long sales page will convert better because it’ll justify why the offering is pricey. It’ll also convince leads to opt for it regardless of the price.


Sales Page and Landing Page Designs

Whether you opt for a sales page vs a landing page, what matters is that you choose the right page that aptly suits your product/service type.

You should also determine if your product/service requires a high level of commitment or not. It will help you decipher which page will improve your conversion rates.

If you do opt for a sales page, keep in mind that along with your product type, your audience also determines what sales page you’d end up creating.

Regardless of it being a long sales page vs a short sales page, what matters is that it works for your business and converts.

At Apexure, we can help you understand when you need a landing page or a sales page. We can create landing page designs that boost conversions and increase business growth. Contact us today!


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About The Author

Waseem Bashir

Waseem Bashir

Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.

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