For most businesses, landing pages are the foundation of lead capture.

But, the question is, how do I make sure my landing page is relevant and visible?

The answer: Target users based on their search term using dynamic landing pages. Using specific targeting can increase lead conversion rate by up to 300%. In this post, we will dive deep into how you can make dynamic landing pages work for you.


What is a Dynamic Landing Page?

Dynamic landing pages adapt to user behaviour. They display distinct information to various people, based on their interests.

For example, when a visitor searches a specific keyword and clicks an ad.

The user views information based on the keyword they searched. This creates a personalized experience.


Localized Content

Dynamic landing pages consider location as another relevant factor. Combining keyword search term and location creates a meaningful and personalized experience.

For example, when a visitor searches’ Dentists in London’ and click an ad. The user visits a page which has the headline ‘You local Dentist in London’.

Why Should I Have a Dynamic Landing Page?

Increase Conversion Rates


Consider a digital marketing agency that uses a dynamic landing page. The page adjusts the headline and above-the-fold copy based on the specific keyword. “Professional Copywriting Services” or “Professional Web Design Services”.

Saves the time of creating many variations of the same page. Instead, dynamic landing pages do the heavy lifting.

Personalize Content


Improve User Experience: - When using email newsletters, use URL parameters and pass data to your forms. Pre-fill user data from your CRM, so visitors only fill missing data.

In the middle of the funnel (MOFU), you can enrich customer data using this technique.

How Do I Create a Dynamic Landing Page?

You can create dynamic landing pages using page builders like Unbounce. Unbounce offers Dynamic Text Replacement (DTR) as a core feature. You can link up URL parameters to many elements.

Here is a list of elements, you can optimize:

What information can you pull up based on the above elements?


Helpful Tips for Creating Your Dynamic Landing Page

Here are some things to consider:


Is a Dynamic Landing Page Right for My Business?


Related Articles:

About The Author

Waseem Bashir

Waseem Bashir

Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.

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