What Are Lead Capture Landing Pages in Digital Marketing?

A lead capture page is a type of landing page which features an optimised lead capture form. The page offers value to visitors or strangers in exchange for an email. These landing pages are fully optimised to support businesses with one important goal: Lead Generation. Check out these techniques to use lead capture pages to their best potential.

Factors which you can use to increase sign-ups on your Lead Capture Landing Pages

Target Audience for Lead Generation

Target Audience for Lead Generation

Depending on what visitors you want to target, your page should influence the right segment depending. This depends on the where they are in your marketing funnel. e.g. If you are planning out your Top of the Funnel Lead capture then a good idea would be to capture email leads only.

Social Media Counters for Lead Capture

Social Media Counters for Lead Capture

You can use social proof in your headlines in lead capture pages. e.g. by showing how many users have signed up in the last week, which makes the visitor think “well, if all of those users like the service they must be worth checking out!”

Call to Action Button

Call to Action Button

A lead page could have multiple buttons across the landing page but the primary action on the page or the page goal should be consistent. Lead capture pages have a stronger need to get people to convert than other types of landing pages like a Click-Through page. Make sure, you include the Call-to-Action multiple times and include enticing text copy to support conversions.

Interested in getting your online campaign on track with Lead Capture Landing pages?

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