A healthcare landing page has a harder job than almost any other page we build. The visitor is not comparing software features or picking a font for a wedding invitation. They are worried about their teeth, their mood, their child’s safety or a test result, and they are deciding whether to trust a stranger with it. Every example below was designed by our team, and each one had to solve that trust problem before it could ask for a booking.
We have built more than 3,000 landing pages since 2015, and healthcare is one of our largest sectors: dental clinics, mental health providers, aesthetic practices, testing labs, care agencies and consumer health brands. This post walks through twelve of those pages, grouped by the kind of patient they serve, and explains the design decision that does the most work on each one. If you would rather see the pages first, our gallery of landing page examples has a CRO breakdown for every one of them.
Key takeaways
- Healthcare visitors arrive anxious, not uninformed. The page's job is to supply confidence, not more facts.
- The headline should name the worry or the outcome, not the procedure. Brighton Implant Clinic leads with trust; AMFM leads with recovery.
- Real clinicians, real patients and real prices convert better than stock photography and 'contact us for a quote'.
- Match the commitment to the visitor's state. Urgent testing pages route to booking in one scroll; elective treatment pages earn the consultation over several.
- Every page here has one action. Menus, footers and secondary offers are gone.
What makes healthcare landing pages different
Three things change when the product is a treatment rather than a purchase.
The visitor is emotionally loaded. A parent looking for residential mental health care, an executor arranging a probate service, a woman weighing a cosmetic procedure. The emotional temperature is high and the decision is large. Pages that open with clinical features or a discount code misread the moment.
Trust has to be earned in the first screen. Patients have learned to be sceptical of medical marketing. Named clinicians, accreditation marks, patient videos and honest pricing do more than any amount of persuasive copy. Stock photography of smiling models does the opposite.
Claims are regulated. In the UK the Advertising Standards Authority and the CAP Code restrict what a treatment page can promise. In the US the Federal Trade Commission and state boards do the same. That constraint is useful. It forces the page to prove rather than to promise, which is what nervous patients respond to anyway.
Keep those three in mind and the twelve pages below start to look less like twelve designs and more like twelve answers to the same question.
Dental landing page examples
Dental is where we see the widest gap between the clinic’s view of the treatment and the patient’s. The clinic sees a routine procedure. The patient sees cost, pain and the risk of a result that does not match the photos.
1. Brighton Implant Clinic: trust before technology
Dental implants are high-cost, high-anxiety and high-consideration. The average patient researches for weeks, compares several clinics and quietly wonders whether the outcome will match what they have seen online. By the time they reach this page, they are not short of information. They are short of confidence.
The Brighton Implant Clinic page is built around that gap. The headline, “Dental Implant Technology That You Can Trust”, speaks to the anxiety rather than the procedure. Before-and-after photography, patient video testimonials and an icon benefit bar follow in an order that answers the patient’s questions as they occur. The page offers two ways to act, a form and a phone number, because implant patients often want to speak to a person before they commit to a consultation.
The clinic’s director, Bruno Silva, left us a Google review that reads simply: “great team of people that help my business do well.” That is the test for a page like this. It has to work for the patient and for the practice.
2. Cosmetic Dental: reframing the price comparison
Cosmetic Dental is an Auckland implant clinic competing against two alternatives at once: local dentists at full New Zealand pricing, and overseas dental tourism at headline-cheap prices that hide the cost of remediation and travel. The visitor has usually priced both before they arrive.
The Cosmetic Dental page refuses to fight either comparison on its own terms. The headline, “Get 30% Off High Quality Dental Implants Without The Overseas Risk”, collapses both into one sentence: cheaper than the local default, safer than the overseas one. A form sits on the banner, the process is numbered, and the FAQs are open rather than hidden behind accordions, because an anxious patient should not have to click to find out what happens next.
3. Burst Oral Care: a click-through page for cold traffic
Not every healthcare page is for a clinic. Burst sells electric toothbrushes, and the Burst Oral Care click-through page receives visitors who were interrupted by an ad. Their default state is scepticism and the page has a few seconds to justify itself.
The dark, high-contrast hero signals a premium product rather than a generic supplement template. The headline, “Brush with help from 30+ Dental Professionals”, borrows clinical authority for a consumer product in seven words. A press logo bar and a comparison table do the rest, and the yellow call to action is the only bright element on the screen, so the eye lands on it without being told to.
Dental and mental health pages from the gallery
Mental health landing page examples
Mental health pages carry the heaviest emotional load in this list. The design job is to be calm, specific and honest, and to make the first step feel small.
4. Dr. TMS Therapy: speaking to the patient who has already been let down
Dr. TMS Therapy treats patients for whom antidepressants have not worked. These are not first-time patients. They have engaged with the healthcare system and been disappointed, and they arrive with a specific mix of hope and scepticism.
The Dr. TMS Therapy page acknowledges the failure of medication without dismissing it, presents TMS as a clinical alternative with data behind it, and makes the first step, reserving a seat at an information session, feel manageable. A scarcity counter on the session is one of the few places we use urgency in healthcare, and it works here because the sessions are genuinely limited.
Co-founder Nate Griffith’s Clutch review of the project was one line: “They’re always willing to help to make things perfect.” On a page like this, perfect means nothing that could add to the visitor’s doubt.
5. AMFM: calm words for a crisis
When someone lands on a residential mental health treatment page, they are often in crisis or close to it. They may be a parent searching for help for a child or a spouse who has run out of options.
The AMFM page keeps its headline plain: “Full Residential Mental Health Treatment for Long-Term Recovery.” Each word is doing a job. “Full” signals a complete service, “Residential” names the type of care, and “Long-Term Recovery” frames the outcome rather than the process. A sticky header keeps the call-back request within reach at every scroll depth, because the moment a family decides to act should not require them to hunt for a button.
6. Headway: recruiting clinicians, not patients
Healthcare landing pages are not always aimed at patients. Headway connects psychiatric providers with patients and needed to recruit licensed psychiatric mental health nurse practitioners who wanted to run an independent practice without the administrative burden.
The Headway recruiting page sells autonomy and support in the same breath: clinical independence, with billing and paperwork handled. The visual language is closer to a software product than a clinic, which suits an audience of professionals evaluating a career move. Headway’s marketing operations lead, Hajar Zaki, summarised the engagement in her Clutch review as “Apexure is a super responsive team!”
Clinic, aesthetics and testing pages
These pages serve patients who have already decided they want the treatment or the test. The question has moved from “should I?” to “who should I trust?”
7. Skin Master: leading with the pricing table
Laser hair removal sits between healthcare and aesthetics. The clinic has to signal medical credibility while communicating a cosmetic result and managing price anxiety in a market where quotes vary wildly.
The Skin Master pricing page does something most clinics avoid: it puts the pricing table on the page. Beside it sit before-and-after photos, an embedded Google review widget, a section on the technology used and a comparison with other treatments. The visitor who arrives has already decided they want the treatment. The page’s only job is to answer “why this clinic?”, and transparent pricing is the most persuasive answer available.
8. The Transform Clinic: evidence for an elective decision
Fat reduction is a highly considered decision that touches appearance, safety, money and time. The Transform Clinic page opens with the positioning “Scientifically Proven Non-Invasive Fat Reduction”, which separates it immediately from the unregulated end of the aesthetics market. The rest of the page follows the order in which a patient’s objections arrive: is it safe, is it credible, what will I actually look like, and how small is the first step. The answer to the last one is a free consultation, which is the right ask for a treatment nobody buys on the first visit.
9. DM6 Labs: urgency without pressure
DM6 Labs provided rapid COVID-19 testing across Canadian locations, mostly to travellers who needed certified results before a flight. These visitors have high intent and a hard deadline. They are not browsing.
The DM6 Labs page mirrors that state. Pricing and turnaround times are visible within the first scroll, the booking action is immediate, and the brand and accreditation marks sit where a nervous traveller will see them. Allan Maltsev at DM6 described the working relationship in a Google review: “Apexure has met all goals, timelines, and have ultimately grown to be an extension of our team.” For a page that had to change as testing rules changed, that mattered as much as the launch design.
Consumer health and care pages
The last group sells to people, not patients: health-curious consumers, families comparing insurance alternatives and caregivers who have run out of ordinary options.
10. Beek Health: selling agency, not a test
Preventive testing sits in an awkward place. People know they should get tested and most do not. The gap is friction and cost opacity, not information.
The Beek Health page leads with “Take Control of Your Health with Our Annual Lab Test.” It is not selling a test. It is selling agency, the sense that the visitor can understand their own body on their own terms. The price sits in a pricing box near the top, the test panel is laid out as a grid so the value is visible, and the call to action is “Order Now” because there is no consultation to book. This is a consumer purchase and the page treats it as one.
11. Knew Health: explaining a category before selling it
Most visitors to the Knew Health page have never heard of medical cost sharing. The page had to explain the category and persuade the visitor it beats what they have, at the same time. Our answer was a comparison table set against conventional insurance, an accordion FAQ for the objections that follow, and two calls to action for two states of readiness: see my package for the convinced, learn more for everyone else. It is one of the highest-scoring pages in our gallery, and the comparison table is why.
12. Safe Place Bedding: validating the caregiver first
Safe Place Bedding is a family-owned Ohio manufacturer of specialty beds for children and adults with severe autism, epilepsy or dementia. The visitor is almost never the patient. It is a parent or carer who has spent years padding floors and visiting emergency rooms before typing the search that brought them here.
The Safe Place Bedding page sequences validation before product. The headline, “Specialty Beds for Those Who Need Them Most”, tells the caregiver they are in the right place. A “From Our Family To Yours” founder section turns a manufacturer into people, the FAQs are open, and the form sits on the banner because the visitor has usually already decided and needs a quote, not a pitch.
Clinic, testing and consumer health pages from the gallery
What these twelve pages have in common
Read the twelve together and the same decisions keep appearing.
- The headline names the worry or the outcome. Trust, recovery, safety, control. Never the procedure code.
- Proof is specific and human. Named clinicians, patient videos, a founder's letter, a Google review widget. Nothing generic.
- Price is treated as a trust signal. Where the law and the clinic allow it, the price is on the page.
- The ask matches the visitor's state. Order now for consumers, book now for the urgent, free consultation for elective treatment, request a call back for families in crisis.
- There is one action. No menu, no footer links to other services, no second offer competing for the click.
That last point is the one clinics resist most, because a website that only does one thing feels like a waste. The result below is what happens when a page is allowed to do one thing for the right traffic.
Radicle Science’s clinical-trial enrolment page is an outlier, and it depends on unusually well qualified traffic. The lesson transfers even so. The page has no navigation, one form, and every section exists to remove a reason not to enrol. You can read how it was built in the Radicle Science case study, and compare your own numbers against the sector medians in our landing page conversion rate benchmarks by industry.
If you run a dental or chiropractic practice
Those two services live at dentist landing pages and chiropractic landing pages. For any other specialty, the landing page design service covers how we research, design and build a page, and what it costs.
Want a page like these for your practice?
Send us the treatment or service you want to promote and the traffic you plan to send it. We will tell you what the page should say, what proof it needs and what it would cost, before you commit to anything.
See How We Design Landing PagesHealthcare landing page FAQs
What is a healthcare landing page?
A healthcare landing page is a single page built for one treatment, service or campaign, with one action for the visitor to take, usually booking a consultation, requesting a call back or ordering a test. Unlike a clinic website, it removes navigation and competing messages so a patient arriving from an ad or a search result sees only what they came for.
What conversion rate should a healthcare landing page get?
It depends on the traffic and the offer. Pages for high-cost elective treatment such as implants or aesthetics tend to convert at low single digits because the decision is large. Pages for urgent or low-commitment actions such as a COVID test or a free consultation convert higher. The clinical-trial enrolment page we built for Radicle Science converts 51.78 percent of visitors, which is exceptional and depends on very well qualified traffic.
What trust signals matter most on a medical landing page?
Named clinicians with photographs and credentials, regulatory or accreditation marks, patient video testimonials, and before-and-after photography where it is appropriate and permitted. Pricing, or at least a clear statement about how pricing works, also counts as a trust signal in healthcare because patients expect it to be hidden.
Should a healthcare landing page show prices?
Where the law allows and the clinic is comfortable, yes. Skin Master's laser hair removal page leads with a pricing table and Beek Health puts the $249 annual price in the hero. Patients who have already decided they want a treatment are choosing a provider, and a clinic that hides its price looks like it has something to hide.
Do healthcare landing pages need to be compliant with advertising rules?
Yes. In the UK the ASA and CAP Code restrict claims for medical treatments, and in the US the FTC and state medical boards do the same. Before-and-after images, outcome claims and testimonials all have rules attached. We write claims that the clinic can substantiate and we keep patient stories within what the practice has consent for.
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Waseem founded Apexure in 2015 and has led its work on 3,000+ pages for 300+ clients since. He writes about what the team sees after the click, which is pages, forms, tracking and the systems behind them.
