Let’s cut to the chase. You want to build a killer landing page, the kind that doesn’t just exist but converts like crazy. To make that happen, you’re on the lookout for a reliable landing page builder – cue the Unbounce vs. Leadpages dilemma.

You’ve probably heard the buzz – Unbounce gives you efficiency, while Leadpages is budget-friendly. But here’s the million-dollar question: which should be your marketing partner? Unbounce vs. Leadpages – the debate, and you’re looking for a winner that’s worth every penny.

No beating around the bush here. Without diving into the nitty-gritty features, we’re not pushing you towards any decisions. A landing page isn’t a one-off thing; it’s a player in your long-term marketing game. So, let’s talk investments – your money, your needs, and a landing page that works for you.

Here’s the deal – this blog post isn’t just a name-drop session. We’re rolling up our sleeves and giving you the lowdown on Unbounce and Leadpages. It’s your backstage pass to informed decision-making for your upcoming marketing moves. Stay tuned – your next move is about to get much clearer.

Starting with the Answer: Unbounce vs Leadpages

If you’re running a small business with 50 or fewer employees, Leadpages is your go-to. It’s the savvy choice that won’t break the bank and get the job done.

Now, if you’re playing in the big leagues – a mid-sized operation (51-1000 employees) or a full-blown enterprise (more than 1000 employees), Unbounce steps into the ring as your heavyweight champion. It’s the power move that will suit the scale of your operation.


Why You Should Listen to Us?

Apexure has been in the landing page game for almost a decade. We’ve seen tools come and go tried and tested many. Whether it’s a new tool, an old one, or something we haven’t seen before, we know the features that make a landing page really stick. It’s not just our experience; it’s our wisdom that we utilize to give you in-depth reviews.

Now that we’ve catered to the quick-answer crowd let’s delve into the specifics of what features make Unbounce and Leadpages such formidable competitors.

Unbounce vs Leadpages: What are They?

Starting with the essentials, let’s break down the core functionalities of Unbounce and Leadpages.

What is Unbounce?

Unbounce isn’t just your run-of-the-mill page builder or editing tool; it’s a comprehensive solution tailored specifically for crafting high-performing landing pages. With an intuitive drag-and-drop interface, A/B testing capabilities, and an array of templates, Unbounce is more than a tool – it’s a dedicated platform designed to enhance the conversion rates of landing pages.


Unbounce excels in its distinctive commitment to optimizing landing page experiences, and we’re not just throwing around words here. A brief visit to Unbounce’s product updates page provides a compelling testament to how earnestly they elevate their landing page tool.


The updates range from introducing auto-branded templates and enhanced reporting to innovative features like smart copy extensions. This dynamic approach showcased in Unbounce’s updates underscores the brand’s continuous efforts to stay ahead of the curve, always attuned to the evolving needs of its clients.

Landing Pages on Unbounce

As mentioned, Unbounce is perpetually committed to creating a better user experience, and this commitment has led it to build two distinct types of landing page builders.


  • Classic landing page builder: Offers dynamic content options, complete control through custom scripts, and a user-friendly drag-and-drop interface for better design flexibility. It’s the original landing page builder with advanced coding and customization options.

  • Smart landing page builder: Integrate custom functionalities, leverage AI for real-time recommendations, and streamline the building process, allowing for 50% faster page creation than other builders.

“Opt for classic builder if you desire meticulous control over every pixel of your design. However, if your goal is to swiftly create a landing page, a smart builder should be your preferred choice.”
-Wassem Bashir  Founder & CEO of Apexure

You can access both builders from whichever Unbounce plan you choose.

- Pros

  • AI leverage: Unbounce embraced AI early on, incorporating features like SmartCopy, Smart Traffic, and Smart Builder. These functionalities harness the full potential of AI, enabling users to create and optimize landing pages effortlessly.

  • Everything Landing Page: A thorough examination of Unbounce’s suite of products reveals a cohesive strategy aimed at crafting high-converting landing pages. Each component works together, from popups and sticky bars to seamless integrations, to enhance the overall conversion-focused experience.

  • Conversion optimization: Unbounce is not just a landing page builder; it’s a tool designed for optimization, simplifying the process of understanding and editing changes necessary for a successful landing page. It notably facilitates A/B testing, one of the most popular methods for refining landing pages.

- Cons

  • Pricing: Price starts at $99 per month for the most basic package. The charges might pose a challenge for marketing teams on a budget.

  • Dull form support: Unbounce lacks support for intricate forms. Constructing a multistep form requires extensive use of JavaScript, which is not aligned with the simplicity expected in the no-code era.

  • Clumsy responsive designs: Mobile design in Unbounce presents challenges, as any alteration to the desktop version automatically reflects on the mobile version. This complexity arises when attempting to implement distinct changes exclusively for the mobile version without impacting the desktop counterpart.


“Reporting. In Unbounce, exporting or sharing reports is not supported, hindering the ability to compare pages across multiple clients. The platform only allows viewing metrics on a per-page basis with restricted filter options. This can be definitely improved.”

-Wassem Bashir  Founder & CEO of Apexure

What is Leadpages?

Leadpages is meticulously crafted for unparalleled accessibility, empowering anyone to create and launch a polished landing page swiftly—no design or hardcore coding skills required.


While it offers a straightforward drag-and-drop builder without the complexity of two separate builders, it distinguishes itself with features like an AI writing tool and Leadmeter (more on this later). These tools empower you to make data-backed design decisions for your landing pages.

Despite having a focused set of features, Leadpages ensures the essentials are in place. If Leadpages is on your radar for landing page-building tools, rest assured that you’re on the right track.

Landing Pages on Leadpages

Navigating Leadpages’ editing tool is a breeze for anyone, akin to child’s play, due to its user-friendly interface. What sets it apart is the seamless transition from desktop to mobile design, providing a comprehensive understanding of creating adaptable mobile layouts.

For those craving more customization, the option to edit the landing page from the backend is available, allowing you to flex your coding muscles. Leadmeter is your steadfast guide throughout this journey, ensuring you’re on the right path at every step.


“We prefer Leadpages for its cohesive tool stack. Unlike Unbounce, Leadpages allows us to integrate various tools from the same software family seamlessly. This streamlines our marketing efforts and makes our campaigns more cohesive.”

-Campbell Tourgis  Executive VP & COO at Wainbee

- Pros

  • For everyone: Leadpages caters to businesses of all sizes, whether large or small, without burdening your budget. The value it brings to your marketing campaigns far exceeds the cost, making it a cost-effective choice for businesses of any scale.

  • Wider range of options: Leadpages seamlessly integrates your landing pages into your marketing journey. To enhance its offerings, the platform now provides an array of conversion tools and lead management options, including email list generation and the integration of AI.

- Cons

  • Stiff-builder: Elements are confined to predefined areas on a landing page and cannot be freely positioned elsewhere. It restricts the flexibility in designing your landing page as you have limited freedom in placing elements.

  • Limited customization: It provides limited customization options as it uses row and column layouts. It may pose a challenge for individuals with little knowledge of web development, as specific customizations could prove challenging.


“ I think an enhanced version of the "Leadboxes" feature that allows for more customization options would be beneficial. This could include more design templates or the ability to add more complex elements to the boxes.”

-Ritesh Raj  COO at CuddlyNest

Unbounce vs Leadpages: Which One to Choose?

Now, let’s compare Unbounce and Leadpages for specific features. We have done a similar comparison between Unbounce and WordPress, so make sure you check that out as well. We will use the same parameters to maintain consistency when comparing Unbounce and Leadpages.

Building Landing Pages on Unbounce vs Leadpages

- Budget

Both Unbounce and Leadpages offer a $99/month package. Let’s delve into a feature comparison. What do you get for $99/mo on these popular landing page builders?


- Technical expertise

To craft landing pages, Unbounce doesn’t demand advanced development skills, but it does expect users to be adept learners, especially as the tool might pose challenges for first-time users. On the other hand, Leadpages offers simplicity with its templates for basic landing pages, yet delving into customization may require some coding skills.

- Templates

If your strategy heavily relies on templates for designing your landing pages, both Unbounce and Leadpages provide many options across various categories, from campaign types to industry specifics.

Let’s compare two landing page templates from the same category of Unbounce and Leadpages.

Templates for event registration:

  • Hero section: The Leadpages template has a stronger hero section than Unbounce, as it showcases a timer and encourages businesses to put the event location and date at the top. Here, Unbounce follows a minimalistic approach.


  • Agenda Section: Unbounce here takes the cake with a simple design that is easy to understand and looks pretty cool. While Leadpages has a similar section, it seems heavier on the text.


  • Other sections: Both the templates have a section dedicated to the venue and map view, which is a must for event landing pages.

Optimising Landing Pages on Unbounce vs Leadpages

- Leadmeter vs Smart Traffic

Both Unbounce and Leadpages showcase robust analytical tools—namely, LeadMeter and Smart Traffic. Now, let’s delve into what these tools are capable of.

What is Leadmeter by Leadpages?

The Leadmeter meticulously compares essential elements of your landing page with tens of thousands of pages in the Leadpages database. Assessing their conversion potential, the tool offers the landing page developer valuable guidance for enhanced optimization. The Leadmeter zeroes in on four key elements: layout, CTA, opt-in form, and readability.


What is Smart Traffic by Unbounce?

Unbounce’s Smart Traffic is an AI-driven feature that optimizes the distribution of traffic across different landing page variations. It dynamically directs visitors to the variant most likely to convert based on individual characteristics and behavior, enhancing overall conversion rates. Clubbed with Smart Builder, which is a little similar to Leadmeter, this combination can be a game-changer.


Depending on which AI features you find most relevant, you can make the choice.

- Landing Page Testing

A/B testing stands out as the go-to method for landing page testing, and both Leadpages and Unbounce offer this functionality at almost the same level at the exact cost, making it a tie in this regard. To delve deeper into user behavior, connecting either platform with a heat mapping tool is essential.

- Integration

Connecting your landing pages with CRMs and optimization tools is crucial for optimal results. A top-notch landing page builder requires extensive integration capabilities. Unbounce and Leadpages boast over 50+ integrations, and with the added flexibility of Zapier, the potential for integrations is practically limitless. Once more, it’s a tie in this aspect.

Unbounce vs Leadpages: Which You Should Pick?

This concludes our Unbounce vs Leadpages showdown. As we cut through the clutter of features, testing capabilities, and integrations, a clear theme emerges – a compelling tie in many aspects.

The decision ultimately hinges on your specific needs and preferences. If you prioritize flexibility, AI-driven optimization, and extensive customization, Unbounce may be your ideal ally. On the flip side, if simplicity, user-friendly templates, and a budget-friendly approach are paramount, Leadpages takes the lead.

Both landing page builders offer a free trial, so you can try them out before making any commitments.

In this comparison, there’s no absolute winner or loser; it’s about aligning the tools with your distinct goals. Whether you lean towards the efficiency of Unbounce or the accessibility of Leadpages, rest assured that both platforms offer robust solutions to elevate your landing page game.

What you should to do now?

Found this blog post helpful? Here are more ways in which we can help your B2B business grow:
  1. Learn Our Strategies:

    We don’t shy away from sharing our expertise and experience. Learn from over 100+ blog posts on landing pages, CROs, and much more to make better marketing decisions.

  2. Partner With Our Experts:

    Mastering Unbounce may seem challenging at first, but there’s no need to wait until you fully grasp it. Book a call with one of our Unbounce landing page experts, and we’ll handle the rest for you.

  3. Check Out Our Work:

    Need to know how other Unbounce designed landing pages look like, then check out our portfolio that has a dedicated Unbounce landing page section.

Frequently Asked Questions

How do Unbounce and Leadpages cater to businesses of different sizes?

Leadpages is recommended for small businesses with 50 or fewer employees, offering a budget-friendly solution. Unbounce is suited for mid-sized (51-1000 employees) or enterprise-level businesses, providing a more robust platform for larger operations.

What is the primary objective when choosing between Unbounce and Leadpages?
How do Unbounce and Leadpages compare in terms of pricing at the $99/month tier?


About The Author

Waseem Bashir
Waseem Bashir,CEO

As CEO and Founder of Apexure, Waseem Bashir's decade-old experience in building high-converting landing pages extends to collaborations with Fortune 500 leaders and over 1000 clients. He transforms this wealth of expertise into remarkable landing pages, inspiring marketers towards targeted marketing success.

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