One brand site, a page per artist.
Chorus lets artists launch paid fan clubs without code. It needed a marketing site that explained that to artists and fans, and a way to build a conversion-focused page for each artist's club. We built the site on Webflow, with a CMS the Chorus team edits themselves, and a modular Unbounce layout that becomes a branded page for each artist, so Chorus supports several campaigns at once from one design.
- Platforms2Webflow for the site, Unbounce for artists
- Artist pagesModularone layout, a page per fan club
- UpdatesCMSChorus edits the site without a developer
- The system as built, and what it does for Chorus.As published May 2025.
- Client
- ChorusPaid fan clubs for artists
- Sector
- Music tech SaaSMarketing · SaaS
- Platform
- WebflowUnbounce for the artist pages
- Scope
- Brand site, artist page systemWebflow CMS, modular Unbounce pages
- Measured
- May 2025As the case study reports it
A brand site, and a page for every artist
Chorus came with a dual-purpose project: a brand site, and a repeatable way to give every artist's fan club its own page. Two needs, with different demands on the tooling.
A product that needed explaining to two audiences
Chorus lets artists launch a digital fan club in minutes, with paid memberships, content drops, merch and direct community access, all without code. The site had to make that clear to artists and to the fans who would join.
Every fan club needed its own conversion page
Each artist's club needed a tailored page focused on getting fans to join, with the artist's own imagery, but built fast enough that launching a new one did not mean a new design project every time.
Content that had to be edited without a developer
The Chorus team wanted to manage content internally, so day-to-day updates could not depend on a developer. The main site had to be CMS-powered and fast, with a polished look that matched the brand.
A clean, compelling brand site that communicated Chorus's unique value to artists and fans, while enabling tailored, conversion-focused pages for each artist's fan club.The objective, as the case study states it
What we built on each platform, and where they meet
Webflow does what a brand site needs: a CMS, performance, a polished identity. Unbounce does what a campaign page needs: speed to launch and a layout that repeats. The roster is where one hands over to the other.
A Webflow site the Chorus team runs itself
The main marketing site was built in Webflow: modern, responsive and CMS-powered. It explains what Chorus does for artists and for fans, and the Chorus team manages the content internally, so day-to-day updates no longer wait on a developer. Performance and a polished visual identity were part of the brief for it.
One card per artist, and a page behind each
The artist roster on the Webflow site lists the fan clubs, one card per artist, with Modest Mouse among them. Each card leads to that artist's own page. This is where the two platforms meet: the brand site holds the roster, and Unbounce holds the pages it leads to.
A modular Unbounce page for every fan club
For scalability and speed, each artist's fan club gets an individual landing page in Unbounce, built from one modular layout. Modest Mouse and The Church are two of them. The pages follow a consistent layout that still carries the artist's own branding, and they are built for one job, which is getting fans to join.
One call to action, and the benefits spelled out
Every Unbounce page has a focused call to action, artist-specific imagery and a concise explanation of what the membership includes, such as the exclusive t-shirt on the Modest Mouse page. That clarity is what guides fans to join and to buy. On the brand site, a short contact form does the same job for artists who want to talk to Chorus.
What the system does
The case study reports no traffic, sign-up or revenue figures; it was published in May 2025 and describes the build and what it changed for the Chorus team.
Webflow for the brand site, Unbounce for the artist pages, with design consistency and performance kept across both.
The Chorus team manages the Webflow site independently, with less reliance on developers for day-to-day updates.
Branded artist pages deployed quickly from one layout, so Chorus supports multiple campaigns at once.
The case study gives no traffic, membership or revenue figures for either platform. What it records is the build: two platforms sharing one look, and the Chorus team editing content and launching artist pages without a developer.
Four people, across two platforms
The team on this project
- Project managerSajad
- DesignerVinay
- DeveloperArif
- QAWefiya
A named account manager and a shared channel for the whole engagement. UK hours, which is the East Coast morning.
Three more sites built for the team to run
Want this for your site?
Send us the URL and what an enquiry is worth to you. We come back with what we would change, what we would leave alone, and a fixed price. Sometimes the answer is three new pages and a tracking fix, and we say so.
UK hours, which is the East Coast morning.