Investing in a pricey landing page builder might seem like a stretch for startups and small businesses. This blog post is here to help you out by introducing some of the best free landing page builders. These tools are perfect for testing your business ideas or creating some buzz for your upcoming website, services, or solutions. While plenty of landing page builders offer free trials, we’ve focused on those with entirely free plans. That way, businesses of any size can easily use them and incorporate landing pages into their marketing strategy, as these pages play a necessary role in generating conversions.
Can i create a landing page for free?
Yes. You can. A quick Google search for “free landing page builder” will return a flurry of hits.
There are still many technical questions to be answered, such as “Which free landing page builder will be right for me?” and “ Do I need a domain name for a landing page?” While these can be figured out independently, they are only the tip of the iceberg.
If you want to make landing pages for free, be it for newsletter, SaaS, finance, free trial, demo, or any other campaign, the first step is picking the right landing page builder. However, testing each tool one by one can take up a lot of your time. That’s where we come in - we’ve done the work for you by giving a full rundown of all the best free landing page builders out there.
What to look for in a free landing page builder?
When a platform offers to build a landing page for free. It is normal to get suspicious about the quality of its deliverables. That’s why we also explored platforms that come off as email marketing tools or websites companies can use to create free landing pages. We examined all the free landing page design tools on five basic but essential aspects.
Whether you are looking for answers to “how to make a landing page for free” or just a way to analyze and buy a landing page building tool, the below-discussed points can help you get answers.
1. Ease of use
One of our first concerns was to find free landing page builders that were easy to use. Complicated processes for designing landing pages make it harder for beginners to get started. We tried to find platforms that kept it simple without compromising the quality.
2. Integration
A landing page should easily integrate with your CRM and other sales processes to make lead generation efficient. We have included those free landing page designing tools that provide necessary integration features.
3. Availability of hosting and custom domain
A custom domain is essential for establishing credibility and boosting brand awareness, enabling businesses to project a strong online presence. For those with an existing domain, certain free landing page builders support custom domains, creating a subdomain under your main one.
4. Templates and Customization
Flexibility in creativity helps build better landing page designs. Platforms that offer free multiple customizations and templates to build a landing page are great advantages for every marketer.
5. Designing for Mobile
We have also examined free landing page builders that prioritize mobile design. It is necessary as it enables marketers to reach and engage audiences effectively across various devices, improving user experience and overall campaign success.
Top 7 free landing page builders
With the no-code landing page builders, inexperienced marketers can also get a gist of marketing through landing pages. Such tools can rapidly create landing pages with forms and images through the drag & drop method, which is game-changing. It makes the landing page more accessible and practical for inexperienced users. What makes this idea of easy-to-build landing pages even better is the availability of many free platforms providing such services. Here is a list of the top seven lifetime-free landing page design tools for startups and small businesses.
1. Convertkit
First on this list is ConvertKit, a cloud-based lead generation and email marketing automation solution aimed at small businesses and bloggers to grow their traffic and turn their email subscribers into paying customers. Covertkit has three plans: Free Plan, Creator Plan, and Creator Pro plan. Let’s see what we are getting in the free plan.
Signing up for this free landing page builder is a breeze - all it takes is your name and email. Tailored for creators, the tool will then prompt you with questions related to your needs, allowing you the flexibility to respond or simply skip.
Upon initiating the landing page creation process, you’ll be greeted with a full step-by-step guide accompanied by valuable resources to support you along the way. This feature-rich experience is particularly beneficial for beginners.
In the free version, you won’t have the option of utilizing a dedicated custom domain. Essentially, while you can incorporate your brand name, the URL of the landing page will still bear a ConvertKit mark.
While the templates are limited (between 50-60), they are of good quality, and you can easily create good lead generation landing pages out of them.
No matter which format you choose, you’ll see a few template options. Each option includes a visual representation of how it will appear, and you can change the form template anytime!
Best features of ConvertKit free landing page builder:
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Effortlessly incorporate SEO strategies and integrate analytics tools into your landing page for improved performance tracking.
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Upon completing your landing page, a dedicated thank-you page is automatically generated, improving the user experience.
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Use audience tagging and segmentation features to create more targeted and effective marketing funnels.
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Enjoy the flexibility of creating an unlimited number of landing pages along with customizable forms to suit your specific needs.
Necessary feature missing from ConvertKit free landing page builder:
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While the landing page is optimized for mobile viewing, the absence of a preview feature restricts the ability to assess its appearance on mobile devices.
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Building a landing page from scratch is not an option; you must start with one of the available templates provided by ConvertKit.
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The free plan does not support using landing pages for payment transactions; upgrading to the paid plan is necessary for incorporating payment functionalities.
2. Sunny landing pages
Sunny Landing Pages is a full-featured landing page software for SMEs and enterprises. This online landing page system includes a drag-and-drop editor, analytics, SEO management, and much more in one place.
Upon signing up, you can immediately begin crafting your inaugural landing page. At this stage, you can choose between constructing a landing page from the ground up or selecting from a diverse array of templates, presenting an extensive variety to suit your preferences.
No need to worry about hosting concerns here - Sunny enables connectivity with multiple domains, making it an excellent choice for businesses aiming to create a landing page without a dedicated website. Even if you don’t have an existing domain, Sunny has you covered by offering hosting services along with the provision of a subdomain.
Best features of sunny free landing page builder:
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Access over 100 conversion-focused landing page templates categorized for various purposes.
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All landing pages are optimized for mobile viewing, making sure device responsiveness.
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Add multiple custom domains, though DNS configuration is required for implementation.
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Smoothly integrate landing page forms with popular email marketing software and CRMs such as MailChimp, Constant Contact, and more.
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The interface is designed for ease of use, making the landing page creation process straightforward.
Necessary feature missing from sunny free landing page builder:
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Some essential payment gateways may not be available, limiting transaction options.
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The thank-you page must be created separately and manually connected to the main landing page.
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Users may experience occasional sloppiness in the interface, impacting the overall user experience.
3. Systeme
Next on the list is Systeme. This platform lets you strategize and fully manage your marketing and sales workflow. Systeme io has four plans: the Free Plan, Startup Plan, Webinar Plan, and Unlimited Plan. The Free Plan allows unlimited emails to be sent to unlimited subscribers using unlimited templates.
In Syteme.io, you can get unlimited file storage space for $0 per month. It’s enough for beginners to use this to learn about marketing and generate leads and sales. Besides that, it has many useful features for businesses just getting started with landing pages, like A/B testing, payment gateways, and much more.
Best features of systeme free landing page builder:
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Access carefully designed templates with appropriately structured sections and elements for a professional look.
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Design your thank-you page immediately after creating your landing page, supporting a whole-person funnel-building experience.
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Raise your landing page game with features like A/B testing, automation, and full statistics analysis.
Necessary feature missing from systeme free landing page builder:
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The absence of a mobile preview feature limits the ability to assess the landing page’s appearance on mobile devices.
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While custom domains include your brand name, the landing page URL still retains “systeme.io,” potentially impacting brand visibility.
4. MailerLite
MailerLite is a user-friendly email marketing platform designed to assist businesses and individuals in creating, sending, and managing email campaigns. Focusing on simplicity and accessibility, MailerLite provides a range of features, including customizable templates, automation workflows, subscriber management, and detailed analytics.
The initial sign-up is easy, and after that. You’re introduced to the dashboard. Through the dashboard, under the site section. You can start building your first landing page with the help of the templates provided.
Best features of MailerLite free landing page builder:
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Help your marketing efforts with segmentation and tagging options, helping the creation of highly targeted and effective marketing funnels.
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Enjoy the flexibility of managing unlimited audiences, providing ample room for diverse campaigns and audience segments.
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Use an unlimited number of forms and popups to engage and capture leads smoothly.
Necessary feature missing from MailerLite free landing page builder:
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While templates are responsive, their design might lack sophistication, particularly in mobile preview, where extra space can be an issue.
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The free version is limited to only ten landing pages, imposing constraints on the scale of your campaigns.
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After the 30-day premium period ends, adding a payment gateway becomes restricted in the free plan.
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You can create a subdomain name, but the final URL includes MailerLite as the host domain.
5. Canva
Canva is a user-friendly graphic design platform launched in 2012. It simplifies the creation of visually striking content with its drag-and-drop interface, diverse templates, and extensive library of images and fonts. Whether you’re a novice or an experienced designer, Canva is a popular choice for effortlessly crafting professional graphics, presentations, and more.
In a brief span, Canva has emerged as a widely favored design tool, and constructing landing pages on it is remarkably straightforward. Having essential elements and featuring stylish templates, Canva equips you with everything needed to create effective landing pages, complemented by helpful tutorials for additional support.
Best features of canva free landing page builder:
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Having the strong design interface, Canva delivers a smooth and aesthetically pleasing landing page building experience.
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No domain? No problem. Canva provides hosting and subdomains, easing concerns for those without a dedicated domain.
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Stay informed about your landing page’s performance with built-in analytics features, allowing you to track its effectiveness.
Necessary feature missing from canva free landing page builder:
Tailored for designers, Canva may lack some essential funnel-building aspects, potentially impacting the full functionality of your landing page.
6. ConvertFlow
ConvertFlow is a versatile marketing platform that helps businesses to create personalized and targeted campaigns for their businesses. It specializes in providing tools for website personalization, lead generation, and customer engagement.
Its focus on user-friendly features and the ability to tailor campaigns to specific audience segments make it a valuable tool for optimizing online conversion strategies.
ConvertFlow gives you five landing pages with 1000 views per month on your landing page, which is kind of low. But it gives you the ability to connect your GA4 plus many other integrations that it has. You also get access to 300+ templates to choose from, which are some quality templates.
Best features of ConvertFlow free landing page builder:
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Enjoy a hassle-free design experience with CovertFlow’s all-responsive design capabilities, making sure your landing page looks impressive across various devices.
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Gain access to a vast collection of templates tailored for various purposes, providing abundant inspiration and practical ideas for your landing page.
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ConvertFlow offers hosting services, particularly beneficial for businesses without established domains. The editable subdomain feature adds an extra layer of customization.
Necessary feature missing from ConvertFlow free landing page builder:
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ConvertFlow’s free landing page builder lacks built-in payment gateway options, requiring users to rely on third-party applications for transactional capabilities.
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Users may encounter a steep learning curve with ConvertFlow, stressing the need to carefully follow tutorials for effective utilization.
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The free version imposes restrictions on users, allowing the creation of only five landing pages and limiting monthly views to 1000, potentially constraining the scalability of campaigns.
7. Wix
Wix stands out as a user-friendly website builder offering a drag-and-drop editor, diverse templates, and strong hosting, serving individuals, small businesses, and larger enterprises without the need for coding skills.
It smoothly extends its website-building capabilities to landing pages, helping users with a user-friendly editor. Whether for marketing or events, Wix’s landing pages provide flexibility and integration with analytics tools for performance tracking and optimization.
A comparison of its paid and free versions gives us a glimpse of what its free version offers:
Best features of wix free landing page builder:
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Wix has some of the finest templates, striking the perfect balance between design and text, enabling users to craft strong landing page campaigns.
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SEO features guide users in optimizing their landing pages for Search Engine Results Pages (SERPs), making sure visibility and reach.
Necessary feature missing from wix free landing page builder:
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The absence of payment gateway options restricts the utility of Wix’s free landing page builder for ecommerce businesses, limiting transaction capabilities.
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Beginners may encounter a learning curve, necessitating exploration to familiarize themselves with the tool’s functionalities.
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A persistent top sticky bar on free landing pages announcing the site’s creation on Wix could be considered an inconvenience for users seeking a more discreet presentation.
Some honorable mentions for free landing page builders
Here are some free landing page builders that couldn’t make it to the list but deserve your attention.
1. Carrd
Carrd is a user-friendly and minimalist website builder that gained popularity for its simplicity and versatility. Designed to be a straightforward tool for creating one-page websites, Carrd is known for its ease of use and quick setup.
It offers a variety of templates and customization options, making it suitable for individuals, freelancers, and small businesses looking to establish a web presence without the complexity of a full-scale website builder.
Carrd offers a budget-friendly yearly subscription with a nominal fee; that’s why the free plan is somewhat limited, providing only a single landing page. However, for those seeking a minimalist landing page, Carrd is an excellent starting point. Notably, the free plan includes hosting, adding value to its simplicity.
2. GetResponse
GetResponse is an all-in-one marketing platform known for its user-friendly features. Offering email marketing, automation, and landing page creation, the tool serves businesses of all sizes. With a focus on simplicity, it enables users to create effective email campaigns, automate workflows, and build landing pages without extensive technical knowledge. GetResponse is a popular choice for those looking for a full and easy-to-use solution for their marketing needs.
GetResponse provides a selection of high-quality templates and offers flexibility in hosting options, allowing you to use their domain and hosting or your own domain with their hosting. The tool is user-friendly, making it easy to get started with a smooth interface. However, it’s important to note the limitation of building only one landing page, accompanied by a contact space constraint of 500.
3. Groove Pages
GroovePages is an extremely powerful sales funnel and landing page builder with several features that simplify the building process. It includes a drag-and-drop editor, pop-ups, progress bars, free hosting, wireframe blocks, customizations, and more to create a landing page for free.
A direct comparison between the free and paid plans of Groove Pages suggests that the platform is likely best suited for learning how to build landing pages rather than for more advanced functionalities.
With so many features, Groove Pages is definitely a must-try to learn how to build a landing page for free. These free tools allow companies to experiment with landing page campaigns and examine how they work for their brand. The free plans and trials allow every small or big enterprise to market effectively to its target audience.
4. Google Sites
Google Sites is a user-friendly website creation tool offered by Google. It allows users to design and publish websites without the need for coding skills. As part of the Google Workspace suite, Google Sites integrates smoothly with other Google applications, offering collaborative features for real-time editing and feedback.
Users can choose from various templates and customize the layout with ease. While Google Sites may be more basic than some advanced website builders, its simplicity makes it an accessible option for creating informational landing pages.
Can you make a free landing page with a tool?
For small businesses or startups embarking on their journey, a free landing page builder is a valuable starting point. It aids in grasping the fundamentals of landing pages and their various components. As familiarity grows, you can progress to more complex strategies such as segmentation, testing, and utilizing tools like heatmaps. However, relying on a single landing page with limitations may prove insufficient in the long run. Eventually, seeking expertise becomes essential to effectively manage and optimize traffic and conversions, building sustained growth.
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