Innovation is key to keeping any business profitable. One of the main drivers of innovation recently has been the COVID-19 pandemic, which has changed the way we communicate with one another. It has also forced businesses and event organizers to re-evaluate how meetings and conferences take place.


These changes in how we interact have, among other things, led to an increase in the popularity of webinars - a seminar conducted over the web. While most people understand the benefits of webinars, choosing the right webinar hosting platforms seems to be complicated.

Luckily, hosting the perfect webinar actually requires very minimal effort. They are an affordable and effective way to reach your audience. Hosting a webinar is now more user-friendly than they have ever been.

We have put together a few tips on how to host the perfect webinar and provide your attendees with the best possible experience.

The Rise of Hosting Webinars


Webinars have been gaining momentum since 2015, and the current pandemic conditions have only increased their popularity. Companies like Microsoft have reported a 500% increase in the usage of Microsoft Teams. Zoom, too, has seen an increase, reporting a run-rate of 100 billion annual meeting minutes at the end of January, and have indicated a significant rise since then.

Webinars have always been a great way to interact with and educate audiences. They also remove the usual marketing overheads, and allow you to achieve one of the most valuable goals: to generate more leads.

Hosting a webinar give your guests a platform to understand the person behind the product or brand, and to engage with you on any questions that they may have. According to GoToWebinar, 73% of B2B marketers and sales leaders believe that webinars are an effective way to generate high-quality leads.

Additionally, 76% of the B2B buyers said that they had made their purchasing decision because of webinars. Having that time to really engage with the details of the product with you can be the extra push that the prospect needs to buy your product.

So what do you need to organize the perfect webinar to achieve the desired outcomes?


Choosing the Right Webinar Hosting Platforms

There are many different webinar hosting platforms available online. The ideal webinar hosting platform is easy to use for both the host and the participant. It should also be relatively affordable. Finally, it should be compatible with all devices and operating systems (iOS, Android, etc). These are a few webinar platforms that are available and some pros and cons for each of them:

Best Webinar Hosting Platform #1: Zoom Webinars

Zoom offers a solution designed specifically for webinars: Zoom Webinar. Some of its features include the ability to share screens in high definition, and stable sound, video and streaming. It is worth noting that Zoom, as a company, is more focused on its meeting hosting division. This means that not much focus is given to developing advanced features for Zoom Webinar.



Best Webinar Hosting Platform #2: GoToWebinar

GoToWebinar is one of the most popular webinar hosting platforms. Marketers prefer this platform because it integrates easily with most CRM systems.



Best Webinar Hosting Platform #3: EasyWebinar

This is another one of the popular webinar hosting platforms because it has a feature called EasyCast. It allows you to stream your webinar across many platforms. This is especially important if you have a large following on social media platforms like YouTube and Facebook.



Best Webinar Hosting Platform #4: BigMarker

This webinar hosting platform is used and trusted by large corporations such as Microsoft, the United Nations, and PBS.



Additional Tips to Generate Leads From Hosting a Webinar

One of the easiest and most convenient ways to generate and convert leads from your webinar is by using a landing page. An effective webinar landing page makes it easy for visitors to register, and find the important details of the event. Here are a few useful tips to create and optimize your webinar landing page:

First Impressions Count

People make the decision to stay on your website or move on in a very short space of time; 50 milliseconds to be exact. Before they read anything on your page, the landing page design needs to attract them. So, how do you make sure that your design is captivating?

Emphasize Your Brand Identity

Every part of your landing page; the logo, typeface, tone, brand name etc. needs to be representative of your brand. The colour scheme of the landing page should match the colours in your logo. The look and feel of the page should be reminiscent of your corporate image.

If your brand represents sophistication, the entire appearance of your landing page should do the same. Guests should be able to look at your landing page once and immediately recognize your brand, what you do and what it represents.


Pay Attention to Detail

The same amount of care and attention should be given to the landing page as the home page. Make sure that the landing page promotes cognitive fluency and is easy for your guest to interpret. A study by Google showed that site visitors have a preference for websites that mimic similar features to other websites in the same industry.

The key is not to copy and paste from your competitors, but to look at the general placement of features such as the CTA and look at how you can incorporate that into your own landing page.

Refining the Art of Priming

One of the ways that the brain stores memories and makes associations is by a process called priming. Priming is the brain’s ability to make an association with something based on a stimulus that it is presented with. A simple example of this is if you were to see the colour “green” and be asked to think about nature, there is a good chance that you would think about grass or

leaves on trees. So how is this relevant? The idea is that if you use the same keywords that you do in your search ads on your landing page, your lead is more likely to respond to your CTA. This is because they will get the sense that they are finding that they were looking for on your landing page from their search. Being consistent, from your keywords right through to the landing page is a neat psychological way of converting those leads.

Refining the Smaller Details

Every tiny detail of your page is important. Something as simple as having buttons with round edges as opposed to sharp edges can be a determining factor, because our brains are programmed to stay away from sharp objects.

The placement of the button is important too. Buttons that are located above the fold have a higher click-through rate than buttons placed below the fold. The colours that you use for your buttons should be consistent with the scheme used on the rest of the landing page, but still eye-catching. Every single detail of the landing page is key to ensuring a conversion.

The Benefits of Hosting a Webinar

Webinars are brilliant marketing tools, because they offer many benefits, including:

benefits-of-hosting-a webinar


About The Author

Waseem Bashir

Waseem Bashir

Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.

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