Aside from all the negativity surrounding the current pandemic, there have been some positives. One of those positives has been an increase in innovation, especially in digital marketing. Marketers are having to find new ways to reach their audiences and generate leads during lockdown with lead generation webinars.

Webinars are gaining increased traction as one of the major lead generation methods during this time.

Lead Generation Webinars are a convenient way to effectively engage with your target market and let them know about your product or service. They also give you the opportunity to answer any questions that your audience may have.

So how can you use webinars as tools for lead generation?


How Webinars Can be Used to Generate Leads?

Webinars allow you to educate your target audience about a problem they face, and provide a platform for you to share high-quality information about your product or service. So what makes webinars effective tools for lead generation?


Lead Generation Webinars as Strategic Marketing Tools

According to research conducted by CFE Media and Trew Marketing, 72% of survey respondents said that they would provide their contact information for a webinar. But how can you optimize lead generation webinars and use it to achieve the desired outcomes?

Here are a few useful webinar lead generation tips:

Invest Time Into Your Topic Generation

The key to a successful lead generation webinar is grabbing and retaining your audience’s attention. This means choosing the right topic. Look for topics that your audience currently interested in or specific problems they may be having. Use your analytics data to take a closer look at your existing content, and see which topics your audience spends most of their time on. Another way to find popular topics is keyword research. Social analyzing and keyword research tools, such as Buzzsumo, allow you to examine the most searched keywords in your industry. You can use those results to decide on your webinar topic. Keyword volume can be a good indication of what people are interested in at the moment.


Less is More

A common misconception is that you need to produce as many webinars as possible. Releasing webinars on a weekly basis is unnecessary and may actually lead to your audience feeling overwhelmed. The key is to prioritize quality over quantity. Your audience will prefer one brilliant, informative webinar once a month instead of four uninspiring and unhelpful webinars a month.

Increase Webinar Interactivity

Some people want to feel like they are a part of something, while others prefer to consume information without interacting. Lead generation webinars are a great way to appeal to both ends of the spectrum. Add polls and chatbots that gather live feedback from your audience and give them a more personalized experience. These interactive additions also act as great platforms to encourage your audience to respond to a call to action, as it encourages your lead to engage with the content more. Improve participant experience by getting continuous feedback and suggestions.


VIP Treatment

Personalization is the perfect way to make your audience members feel like they are valued on an individual level.


Using Landing Pages to Increase Webinar Lead Generation

Well-optimised webinar landing pages are an effective way to increase your webinar attendance and amp up your webinar lead generation. You may have a great webinar and top-class host, but having an audience is the most important part. So how can you create the most effective webinar landing page to drive lead generation?

Know Your Target Audience

To create a webinar landing page packed with useful but concise information, you need to understand your audience. This will help you to deliver your message in a way that will be received well. Ask yourself these questions to better understand your target audience:

Answering these questions may help you to build a webinar landing page that caters specifically to their preferences.

You can use this information to compile a buyer persona. This will help you to identify their pain points and frustrations. It will also showcase the ways your product addresses these and grabs their interest. You can collect this information using the following methods:

Consider using platforms like Google and Facebook to run paid adverts targeting your ideal audience. These platforms allow you to get your content online immediately, making it accessible from the moment it’s launched


Targeted Webinar Landing Pages

Once you have put together your buyer persona, use this information to design a webinar landing page that appeals directly to their needs. Ideally, your page visitors should be able to understand exactly why they need to register for your webinar within the first few seconds of seeing your webinar landing page. Here are a few useful tips for achieving this goal:

By adding these features to your webinar landing page, you are able to create a more personalized experience for your leads and encourage them to attend your webinar for their own benefit.

Optimising Your Webinar Landing Page

Optimize Your Headlines

Your headings and subheadings are the first things that leads will see when they land on your page - the deciding factor on whether or not they’ll keep browsing. That means that you need to make each of them as informative, impactful, and concise as possible. Use the following tips to optimize the headlines on your webinar landing page




A great tip to increase the readability of your landing page is by breaking up the text and using multiple subheadings. Better readability increases understanding of the content and helps you to generate leads.

High-Quality Content

Once you have grabbed the attention of your visitors with your headings and subheadings, they need to keep reading. The quality of your content might determine whether or not they decide to do that in the first few lines.

The key is to find the sweet spot between giving them a full-on sales pitch and emphasising your value proposition. Yes, you want them to attend your webinar because of your text, but you don’t want to give them an overly enthusiastic sales pitch. Tempt your lead with some valuable information and leave them with just enough to make them feel like they have to watch your webinar to find out more. Make it conversational so that they feel like you are having a direct conversation with them. Using pronouns like “you” and “your” is an easy way to achieve that. Proofread your content to correct any language errors. You can also use tools like Grammarly to help you produce flawless content.

Provide an Audiovisual Experience


Visitors may be deterred from engaging with your landing page if it is just filled with blocks of endless text. Besides having great content, your webinar landing page needs to look good too. Add some captivating photos and videos to break up the text of your landing page and to keep your visitors interested. These photos and videos should be relevant to the subject matter on your page and should add to the overall reading experience.

Use videos and photos to show your leads content from previous webinars. Give them a sneak peek into the upcoming webinar or introduce your speakers. These small details draw them in and encourage them to attend your webinar.

Less is more, so avoid bombarding them with too much audiovisual content. The focus should be on the message that you are portraying in your text.

An Enticing Call to Action

Ultimately, all of your efforts build-up to your call to action button. This is the place where your visitors are provided with the chance to sign up for your webinar. Your CTA affects your click-through rate directly. These are a few tips that you should use to optimise your CTA and increase your lead conversion rates:


Webinar landing pages are great to attract leads and get them to attend for your webinar. If done right, they may be an effective tool to increase your lead generation. Considering the current pandemic, they are also very cost-effective marketing tools that can ultimately increase revenue generation and growth for your business. Sign up for our 5-day Webinar Email Course so you can learn what you need to set up and plan your lead generation webinars.


About The Author

Waseem Bashir

Waseem Bashir

Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.

Drive More Sales or Leads With Conversion Focused Websites and Landing Pages

Get Started
Drive More Sales or Leads With Conversion Focused  Websites and Landing Pages

Share This Post On

You May Also Like

Matching ad copy to your landing page is old news, but here’s a secret not many mention: your...

Any outbound marketing effort you make must be good enough to make people open your ad. Once a...

We are conversion obsessed

Get quality posts covering insights into Conversion Rate Optimisation, Landing Pages and great design