Landing pages are the secret sauce of the world’s most successful eCommerce companies. They allow for hyper-focused marketing that can engage specific customer segments and drive them to take action.
In fact, directing traffic to landing pages generates 200% more revenues and conversions than product detail pages!
Naturally, the initial investment in Shopify landing pages is an investment in your bottom-line - one that can pay for itself many times over.
How much should I charge for a Shopify Landing Page?
So, how much would that investment be, exactly?
Short answer: It depends.
Long answer: Our Shopify landing pages can range anywhere from $700 for simple pages to $1500 for complex design and build projects
The variation in cost is entirely down to the nature and scope of the project. Every project is unique, so Apexure never sets fixed prices for our landing page services.
Many design agencies offer 100% fixed pricing. When you see this, run for the hills. It usually means that they’ll quickly hack together a free template and call it a day.
Apexure does things differently.
You’ll receive a custom quote that considers a variety of factors, including…
Project Responsibilities - We offer a range of services - from redesigns to fully-fledged custom design, build and implementation, conversion optimisation audits and recurring programmes of multivariate testing. The larger the project, the higher the price.
Landing Page Type - Similarly, Shopify landing pages can range from short lead gen one-pagers all the way to eCommerce-ready minisites for specific products or collections. More complex landing pages cost more.
Extra Features - Additional requirements like sales copywriting, custom illustration and animation, JSS development, software integrations, and technical features like multi-step forms, custom integrations etc, all affect the final price.
Page Variations - Clients often require multiple landing page variations for their paid campaigns. While this is something we certainly recommend, the more variations, the higher the price.
Landing Page Type - We offer a range of services - from redesigns to fully-fledged custom design, build and implementation, conversion optimisation audits and recurring programmes of multivariate testing. The larger the project, the higher the price.
Campaign Goals - Collecting opt-in information from cold traffic? Driving bottom-of-the-funnel prospects to a product purchase landing page? Your end goal will have a huge impact on what’s required for your landing page.
Your Products - A landing page for a $5 health snack looks completely different than a landing page for a $2000 luxury mattress. The higher the price, the more work we’ll need to do to engage your prospect, overcome their objections, and compel them to take action. This typically means longer, more complex landing pages.
Does that seem complex? Maybe a little overwhelming?
Don’t worry. These are the details we (not you!) need to consider in order to create high-converting, revenue-boosting landing pages for your Shopify store.
Next steps? Get in touch, and we’ll provide you with a custom quote.