A visitor’s likelihood to buy is directly related to how trustworthy your landing page feels and appears. Your visitors don’t know you yet. There are ways to increase the visitor’s trust and decrease anxieties. We have put together a list to help you build trust on your Shopify landing pages.
Professionalism and Refined Aesthetics We do judge books by their cover. The way you present yourself to your visitor has a massive impact on the outcome of selling. Relevance, organization, high level of detail on your web page combine to create a sense of professionalism. Image heavy landing pages perform better with professional imagery. Similarly, clean typography performs better for copy dependent landing pages.
Guarantees and Policies Guarantees and policies are the easiest way to handle objections. Refund and return policies should not be obscure, unclear, or hidden. Moreover, include multiple payment methods and options on your landing page to help visitors buy easily. Give clear signals that you will not use personal information of the visitor (email, phone number) for any other purpose.
Social Proof and Customer Reviews Humans are social creatures. The decisions of others have a strong influence on the behaviour of visitors. Customer reviews have a significant impact on the decisions of visitors as they clear all the doubts about the product. Remember, people buy what others buy.
Safety Logos If you think safety logos are overrated, think again. People expect logos at a subconscious level. They relieve anxieties about entering payment methods and create a sense of safety. We highly recommend including logos above the fold and unquestionably in the checkout process whenever possible.
Clients and media It’s time to use your client testimonials on landing pages for Shopify to gain new customers. Use your awards, accreditations, and achievements. Media mentions, partnerships, studies, and surveys all can contribute to building trust. We recommend websites like TrustPilot, Clutch, Google Reviews, etc.
Add ways your visitors can contact you Having Live chats and contact information available for your visitors is an easy but effective way to build trust on Shopify pages. It makes it easy to help your visitors with any query. You can personally answer the question visitors may have regarding your product or website. You have to understand that your visitors want to be heard. So, you will have to respond to any queries as soon as possible or you might lose them. Responding late or not responding at all, will lose trust and it’s worse than not having any contact information available.
Page Load time It is frustrating for users to wait for a page to load. The fact is, that even though you used every element on your Shopify landing page to make sure you gain your visitor’s trust if the content does not load fast enough, they will leave without even seeing it. So, you must reduce page load time to ensure that your visitors see your content.
Landing pages are the secret sauce of the world’s most successful eCommerce companies. They allow for hyper-focused marketing that can engage specific customer segments and drive them to take action.
eCommerce is growing at an unprecedented rate. A paradigm shift is happening in terms of how shoppers buy products - resulting in a near tripling of growth in online sales (from 2019 to 2020).
The most powerful reason to use landing pages is that they can be carefully-customised to your specific campaign, conversion goals, and type of visitor.
Gain More Conversion Advantage With a Custom Shopify Landing Page