CRO breakdown of ZIAAS's IT managed services and technology consulting website. Design analysis and conversion insights by Apexure.
What is ConvertScore™? ConvertScore™ is Apexure's proprietary landing page performance metric. We evaluate every page across four dimensions — Copy & Messaging, Layout & Hierarchy, Trust & Social Proof, and CTA & Conversion Path — to produce a single score out of 100.
ZIAAS serves organisations that need ongoing IT infrastructure management, cloud services, and technology transformation — the full spectrum from reactive support (Service Desk) to strategic direction (Business Transformation). Their buyers range from IT managers evaluating operational support to C-suite executives making infrastructure investment decisions.
The page has to serve both audiences: the technical evaluator who wants to verify competence, and the business buyer who wants to understand what they’re getting and whether ZIAAS has done it before for similar organisations.
The full-width hero with team photography establishes that ZIAAS is a people business as well as a technical one. Blue tones — dark navy in the header blending into corporate photography of IT professionals in conversation — signal competence and stability. The headline “We Design and Support the Best IT Solutions for Your Business” is direct and operational, not aspirational. IT buyers don’t want vision statements; they want confirmation that the provider understands what they need to do and can do it.
The stat bar below the hero — 24/7 courteous IT support, 10+ years of industry experience, Enterprise solutions affordable for SMEs, Experienced team of IT professionals — is the page’s most efficient trust section. Each stat is a pre-qualification claim: the visitor checking for 24/7 support immediately sees it; the SME buyer checking that enterprise-level solutions are within budget sees “affordable for SMEs.” The bar converts scanners into readers because it answers four common pre-qualification questions without requiring paragraph-level engagement.
The service bifurcation into Managed Services and Professional Services reflects ZIAAS’s genuine service architecture. Managed Services (Service Desk, Platform & System Management) addresses the operational IT buyer; Professional Services (Cloud Services, Business Transformation, Network Optimisation, Migration Services) addresses the transformation buyer. Keeping these distinct prevents the visitor from having to work out which service category fits their need — the structure does the sorting for them.
The technology partner logos section — Microsoft, AWS, Google, Progress, Apple, Ubiquiti, Adobe, Dell, Lenovo, CyberArk, Fortinet — is positioned as “You Benefit from Our Partnership With Some of The World’s Leading Technology Innovators.” This framing is correct: partner status with these vendors benefits the client, not just ZIAAS. The logos confirm that the technical stack ZIAAS manages and implements is the same enterprise-grade infrastructure the visitor’s organisation already uses or is evaluating.
The Google 5.0 star rating displayed as “Our Work” context is more persuasive than a self-curated testimonials block alone. “View All Google Reviews” with a live link invites verification — the visitor who clicks through to Google sees the full review history, not a curated selection. This transparency is unusual in IT services marketing and stands out as a confidence signal because most providers curate rather than link.
The ZIAAS founding story — "In October 2017 ZIAAS grew as a company when we joined forces with Anyone Computers to harness their reseller prowess" — does important trust work. It explains how the company got its infrastructure expertise (through an established reseller partnership) and grounds the brand in verifiable history. IT buyers who are evaluating a long-term partner want to know the business has stable roots, not just good marketing.
ZIAAS builds trust through three independently verifiable layers. Vendor partnerships (Microsoft, AWS, Google, Dell) provide technical credibility that no testimonial can replicate — these relationships require ZIAAS to meet ongoing competency standards. Google Reviews at 5.0 provide neutral third-party client satisfaction validation — the visitor who clicks through can see the actual review history. Named client logos — Pirelli, Harvey Nichols, IBM, ClearPeople, NHS — give organisational proof that ZIAAS has worked successfully with organisations ranging from global manufacturers to public sector. The breadth of that client list (premium retail, professional services, healthcare, technology) answers the sector fit question for most B2B visitors.
"For IT services, the most powerful proof you can show is the logos of organisations whose IT you've been trusted with. Pirelli, IBM, NHS — these are organisations with serious security and compliance requirements. When a new prospect sees those names, the implicit message is: if ZIAAS is trusted with NHS IT infrastructure, they can handle ours."
Read more about trust architecture for B2B technology pages in our guide to B2B Landing Page Examples.
The ClearPeople testimonial — from Katja Linner, Founder — mentions both service quality and relationship duration: "not just over the last 3–4 years, but in particular during the last couple of months." This time-anchored testimonial signals ongoing relationship rather than a one-off engagement, which is exactly what managed services buyers want to see. Longevity of client relationships is proof that the service delivers consistently, not just at the sales stage.
ZIAAS uses “Let’s Chat” as the primary CTA throughout the page — a low-commitment entry point that positions the first contact as a conversation rather than a sales call. This is appropriate for IT managed services, where the engagement decision involves contract lengths, SLA negotiations, and technical discovery sessions. A “Get a Quote” CTA would feel premature before the service scope has been established. “Let’s Chat” matches the exploratory intent of a visitor who is evaluating whether ZIAAS is the right fit, not yet deciding on price.
"IT services purchases rarely happen from a single page visit. The page's job is to make the visitor confident enough to start a conversation — not to close a contract. CTAs that feel like low-commitment first steps ('Let's Chat', 'Book a Discovery Call') consistently outperform high-commitment ones ('Get a Quote', 'Sign Up') for complex B2B services with long sales cycles."
WordPress gives ZIAAS the flexibility to maintain a page that requires regular updates as new client logos, case studies, and partner certifications are added. The case studies slider — pulling through project thumbnails with device mockups — is CMS-editable, allowing the ZIAAS team to add new work without developer involvement. The blog and insights section at the footer (“Stay Up-To-Date With the Latest Trends in The Technology Field”) feeds content marketing into the site structure without requiring a separate landing page build.
Over 40% of ZIAAS’s visitors arrive on mobile — increasingly, IT decision-makers research managed services vendors between meetings on their phones. On mobile, the service cards stack vertically and the partner logo grid displays in two rows rather than two full-width rows, maintaining logo legibility. The “Let’s Chat” CTA button is persistent and accessible at every scroll depth so that a visitor who has seen enough can make contact without scrolling back to the top.
We run speed tests on every page we build because a slow landing page is a leaking bucket. You can spend thousands driving traffic, but every additional second of load time costs conversions. We treat PageSpeed results as a to-do list, not just a score.
Three improvements for the next iteration:
ZIAAS scores 76 on our ConvertScore framework. The vendor partner logos, Google Reviews transparency, and named enterprise client list are genuinely strong trust elements that many IT services pages lack. The score is held back primarily by the placeholder lorem ipsum copy in the case studies slider — showing real project outcomes is the single highest-value improvement available — and by the absence of sector-specific service pathways that would allow vertical-specific visitors to find directly relevant proof without having to extrapolate from the general client list.
Browse our full collection of landing page examples or read our guide to Ways To Increase Landing Page Social Proof.
People trust credible experts. Certifications, awards, media mentions, and expert endorsements boost credibility.
People follow the actions of others. Testimonials, reviews, and client logos build trust and reduce hesitation.
Simpler pages convert better. Reducing visual noise, breaking forms into steps, and clear copy lower mental effort.
Controlling what visitors see first, second, and third guides them toward the conversion goal.
IT services buyers are evaluating risk as much as capability. The first scroll needs to answer three questions: what do you actually do, who have you done it for, and why can I trust you with our infrastructure? ZIAAS's combination of a clear service headline, a '10+ years of industry experience' stat, and '24/7 courteous IT support' commitment in the hero area addresses all three within the first viewport. The stat bar below the hero does the heavy lifting — enterprise solutions for SMEs, experienced team — before the visitor has had to read a paragraph.
The Managed Services vs. Professional Services split reflects how IT buyers actually think about their needs. Managed Services buyers want ongoing support, monitoring, and flat-fee infrastructure management — they're solving an operational problem. Professional Services buyers have a specific project: cloud migration, network optimisation, business transformation. Addressing these as distinct service pathways — each with its own section and CTA — means the visitor who arrives with either need immediately finds their relevant entry point, rather than having to extract their use case from a combined service list.
A Google 5.0 star rating carries more weight than a curated testimonial block because visitors know it can't be selectively curated by the company. Google's review system is independently verified and publicly visible — anyone can check it. For IT services, where the buyer is evaluating a long-term infrastructure partner, the combination of Google's neutral rating platform and named client testimonials (with company attribution) creates a layered trust architecture that's difficult to fake and credible to the technically sophisticated buyers IT companies serve.
Partner logos — Microsoft, AWS, Google, Adobe, Dell, Lenovo, Fortinet — serve a different trust function than client logos. They signal that ZIAAS has earned formal vendor relationships, which implies technical competence assessed by the vendors themselves. A Microsoft partner status isn't self-declared; it requires demonstrated expertise and certification. Showing these logos tells the IT decision-maker that independent, technically rigorous organisations have validated this provider's capabilities. The visitor who sees a logo from a vendor they already use feels an immediate trust transfer.
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Founder & CEO of Apexure, Waseem worked in London's Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.
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"IT services pages are bought by committees, not individuals. The page needs to work for the IT manager who found it, the finance director who asks 'what does this cost?', and the CEO who wants to know 'who else have they worked with?' Design that serves one of these audiences well and ignores the others will convert the finder but lose the decision-maker."