It lets them launch digital fan clubs in minutes, offering paid memberships, exclusive content drops, merch, and direct community access, all without code or technical hassle.
Build their core marketing site on Webflow and develop a scalable system for individual artist landing pages using Unbounce.
The goal was to create a clean, compelling brand site that communicated Chorus’s unique value to artists and fans while enabling tailored conversion-focused pages for each artist’s fan club.
Here’s how we utilized the various elements of both tools to build a platform that catered to all the requirements of Chorus.
We used Webflow to create a modern, responsive, and CMS-powered marketing site. This allowed the Chorus team to manage content internally while ensuring high performance and a polished visual identity.
For scalability and speed, we developed individual landing pages in Unbounce for each artist, such as Modest Mouse and The Church.
These pages are optimized for conversions and follow a consistent, yet brand-aligned, layout.
Each Unbounce landing page includes a focused call-to-action, artist-specific imagery, and concise explanations of the membership benefits. This clarity was key in guiding fan engagement and purchases.
The new Webflow-Unbounce setup provided Chorus with a flexible and scalable digital foundation. The Webflow-powered main site enabled the Chorus team to manage content independently, reducing reliance on developers for day-to-day updates.
At the same time, the Unbounce-based landing page system allowed for rapid deployment of branded artist pages, helping Chorus support multiple campaigns efficiently while maintaining design consistency and performance across platforms.
