One visitor in twelve asked for an estimate.
EcoGen America sells residential solar in Connecticut to homeowners who worry about cost, commitment and whether it will pay back, and most of them arrive on a phone. We built one lead generation page: a local headline, $0 down financing up front, a short Free Solar Estimate form, customer reviews, an EcoGen vs Others table, and a mobile-first build. The page converted at 8.36 percent.
- Conversion8.36%of visitors requested a free estimate
- Mobile60%of the traffic, so built for phones
- Financing$0 downthe offer in the first screen
- One campaign; the case study gives no dates.As published November 2024.
- Client
- EcoGen AmericaResidential solar for homeowners
- Sector
- SolarConnecticut
- Published
- November 2024Landing page design
- Services
- Landing page designCase study · November 2024
Homeowners who hesitate, mostly on a phone
EcoGen America sells residential solar in Connecticut, in a market with established brands already in it. The page had to win estimate requests from people who arrive worried, most of them on a phone.
Cost, commitment and whether it pays back
Potential customers hesitate because of worries about cost, fear of commitment and trust, and uncertainty about reliability and return on investment complicates the decision further. Every one of those had to be answered on the page before it asked for a name.
Established brands already in the market
EcoGen America competes with established solar brands for the same homeowners. The brief's answer was personalisation and trust-building, so the page had to feel local and specific rather than like every other solar offer.
Six in ten visitors on a phone
60 percent of the traffic comes from mobile and 40 percent from desktop, so the page had to work on a phone first. That means clear messaging that lands in the first screen and a concise form, to capture attention quickly.
A high-converting landing page to capture leads for residential solar panel solutions in Connecticut, educating prospective customers, easing their anxieties and driving inquiries through a Free Solar Estimate form.The objective, as the case study states it
What went on the page, and why
The page answers the objections in the order a homeowner raises them, and asks for the estimate at each stage.
A Connecticut headline, $0 down, and the form
The headline, #1 Solar Experts in Connecticut, speaks to the local audience and connects the brand to its community, with EcoGen America's offers, $0 down financing and personalised estimates, directly under it. The form, Get My Free Estimate, starts in the same screen and collects the essentials: name, address and estimated credit score. It is short because 60 percent of visitors are on a phone.
Savings, financing and reliability, one section each
The page is structured around the three concerns that stop homeowners. Cost savings, showing the reduced energy bills. Financing flexibility, with $0 down and long-term options set out plainly. Reliability, through EcoGen America's expertise and its positive reviews. Each concern gets its own section rather than a line in a list, so a visitor can go straight to the one holding them back.
Customer reviews, Google reviews and a personal one
Testimonials from customers and integrated Google reviews build the credibility a new visitor needs before handing over an address. One testimonial is the client's own experience, included as a personal touch. The reviews sit before the comparison table, so the proof comes before the pitch.
EcoGen vs Others, side by side
The EcoGen vs Others table sets out what choosing EcoGen America gets a homeowner that other providers do not, row by row, at a glance. It builds trust and confidence at the point where someone is weighing the options, and the estimate button sits directly under it. The page was then optimised for mobile, with fast loading and forms that are easy to use on a phone.
What the page converted at
The conversion rate the case study reports for the campaign, as published in November 2024, with the monitoring screenshot it was taken from.
Visitors who requested a free estimate. The case study says this exceeds the average for the renewable energy sector but does not give that average.
The share of visitors on a phone, and the reason the form is short and the page is built to load fast on mobile.
The case study gives the 8.36 percent rate (8.3 in its own heading) and the mobile split, but no dates, spend or lead counts in its text. The monitoring screenshot shows 550 visitors, 822 views and 46 conversions since a reset on 28 October 2024; those figures appear only in the image.
"Would definitely contract him again"
Waseem was incredibly responsive and dedicated to finishing the project promptly. He was easy to collaborate with and a pleasure to work with. Our team would definitely contract him again for similar landing page projects.
Five people, from the hero to the page statistics
The team on this project
- Team leadWaseem Bashir
- Project managerAfriyaz Maqbool
- DesignerFelix
- DeveloperAhtisam
- QABabar
A named account manager and a shared channel for the whole engagement. UK hours, which is the East Coast morning.
Three more pages built to capture the lead
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UK hours, which is the East Coast morning.