Five slots filled, with no paid traffic.
Dr Steven Geanopulos helps doctors build cash-based practices, and wanted five doctors for his Trusted Doctors Beta Program without paid advertising. We built the funnel as a chain of landing pages, from a click-through page to a questionnaire, a booking page and a checkout link, fed by a three-email sequence to his own list. Ninety percent of applicants booked a meeting, 55 percent of meetings went to checkout, and every slot was filled.
- Booked90%of applicants scheduled a meeting
- Checkout55%of meetings went through to checkout
- Slots100%of the five slots filled, no paid ads
- One organic campaign, from the first email to checkout.As published March 2025.
- Client
- Dr GChiropractic neurologist who mentors doctors
- Sector
- Doctors programmeHealthcare
- Published
- March 2025Landing page design
- Services
- Landing page designCase study · March 2025
Five seats to fill, and no ads to fill them
Dr G wanted qualified doctors in his Beta Program and had chosen to promote it organically. That put all the weight on the funnel.
Organic promotion only, so every visitor counted
With no paid advertising, the traffic would come from Dr G's own email list and from social media. There would be no way to buy more visitors if the funnel leaked, so it had to capture, hold and convert people from the first send.
Highly qualified doctors, and a way to check
The programme was for doctors who could commit to it. The funnel needed to attract highly qualified applicants and give Dr G a way to assess each one before offering a place, without making the application feel like an obstacle.
From interest to checkout without a dropped step
Dr G wanted a step-by-step experience that made applying and scheduling smooth, then led to a clear commitment. The goal was to fill all five slots, so the path from first click to checkout had to hold people at every stage.
An optimised landing page and funnel to attract high-quality leads without relying on paid advertising, and to fill all five doctor slots.The goal, as the case study states it
What we built, from the first email to the checkout
The funnel is four pages in a fixed order, with a three-email sequence at the front of it. Each page does one thing and hands over to the next.
A three-email sequence to the client's own list
Dr G provided an email list, and we set up a three-email sequence to drive traffic to the landing page, alongside promotion on social media. With no paid advertising in the plan, this sequence and those posts were the whole source of traffic, so the funnel had to make the most of every visit.
A click-through page with one button on it
The landing page has one job: get the right doctors to click. The button read Apply Now, and was later changed to Join the Waitlist. The page introduces Dr G, sets out the programme and makes the scarcity plain, five places and no more, before asking for the click.
A questionnaire page that qualifies each applicant
The click leads to a questionnaire page where doctors submit their application. The form collects the practice details Dr G needs to judge whether an applicant fits the programme, and it states up front that only five doctors will be selected, which sets the tone for the commitment that follows.
Straight to Dr G's scheduling page
After submitting the form, applicants are taken directly to Dr G's scheduling page to book a meeting. There is no waiting for an email or a reply; the next step is on the screen while the applicant is still engaged. Nine in ten applicants booked.
A checkout link, given on the call
During the meeting, Dr G provides a checkout link for the final sign-up. The checkout page restates what the programme includes and takes payment on the spot, so the decision made on the call is completed before it cools. The whole funnel was built fully responsive, so it works as well on a phone as on a desktop.
What the funnel did
The case study's own figures for the campaign, as published in March 2025.
Nine in ten people who completed the questionnaire went on to schedule a meeting with Dr G.
More than half of the meetings ended with the doctor taking the checkout link and signing up.
All five places in the Beta Program were taken, with no paid advertising behind the campaign.
The case study gives no period, visitor counts or application numbers, so the percentages stand without them. Revenue from the programme is not shown here.
Four people, one funnel, no ad spend
The team on this project
- Project managerSajad
- DesignerFeliz Gebone
- DeveloperMalik Arif
- QABabar
A named account manager and a shared channel for the whole engagement. UK hours, which is the East Coast morning.
Three more funnels built on landing pages
Want a page like this?
Send us the page you have, or the campaign you are planning, and what a lead is worth to you. You get a written read of what we would build, what we would test first, and a fixed price. Two to four weeks from kickoff to launch.
UK hours, which is the East Coast morning.