A trial sign-up that never leaves the page.
Therapy Brands makes practice management software for mental and behavioural health professionals, and wanted a page for TheraNest, its SaaS platform, that sold the product to that niche and made the free trial quicker to start. We built it on Unbounce with a pricing toggle by client count and a pop-up trial form that posts to TheraNest's backend through the API, no redirect. The Unbounce statistics in the study show 60 trial sign-ups from 3,011 visitors, a 1.99 percent conversion rate.
- Sign-upNo redirectthe trial form posts through the API
- Pricing1 togglein place of a full pricing table
- Sign-ups1.99%60 trial sign-ups from 3,011 visitors
- The page as built; the study gives no measurement window.As published February 2025.
- Client
- Therapy BrandsPractice management SaaS for therapists
- Sector
- Practice softwareSaaS · Healthcare · B2B
- Platform
- UnbounceForm wired to the API
- Scope
- Page, pricing toggle, API formPersona copy, pop-up trial, monitoring
- Measured
- February 2025As the case study reports it
- Services
- Landing page designCase study · February 2025
A niche product with a sign-up that sent people away
TheraNest serves therapists, counsellors and behavioural health practices. Therapy Brands wanted a page that spoke to them and a trial they could start without leaving it.
A specific niche the page had to speak to
TheraNest is built for mental and behavioural health professionals: practice management, billing, telehealth and clinical documentation. Therapy Brands wanted a dedicated page that put its key features and selling points in front of that audience, visually and in the copy.
A free trial that meant leaving the page
Starting a trial meant being sent to another page to sign up. Every redirect is a place to drop off. Therapy Brands wanted API integration in the form itself, so the data went straight to their backend and sign-up was simpler and faster.
A pricing table that would eat the page
TheraNest prices by client count. A conventional pricing table, every feature ticked against every tier, takes a large block of the page and buries the one detail people want, the cost for a practice their size. The page needed that detail without the bulk.
A dedicated landing page for TheraNest that showed its key features and selling points in the most compelling way, with API integration in the forms to simplify and speed up sign-ups.The brief, as the case study records it
What we built, and what the form does underneath
The pricing toggle and the copy are the visible part. The form posting to TheraNest's own backend is what shortened the sign-up.
A toggle and a slider instead of a table
The pricing section has a toggle for monthly or annual plans and a slider for client count, so the visitor sees one price for a practice their size. That saves the space a full table would take and leaves room for the elements that sell. Anyone who wants more detail has two calls to action underneath, a free trial or a demo.
A pop-up trial form that posts to the API
The Unbounce page is connected to TheraNest's backend through the API. The free trial form opens in a pop-up over the page and, on submit, sends the data straight across, with no redirect to another page. The visitor stays where they are, the sign-up is faster, and the lead data arrives accurately and is handled automatically.
Every section written for one niche
TheraNest serves a specific niche, so every element on the page carries one selling point and is written for the people who run those practices. The copy and the visuals were built around the personas the product serves, so a therapist or a practice manager sees their own work described rather than generic software claims.
What the numbers say
The Unbounce statistics the case study includes, counted from 25 September 2024, and the rate they give.
60 trial sign-ups from 3,011 visitors since 25 September 2024, from the Unbounce statistics in the case study, with the form posting through the API rather than redirecting.
The case study's summary quotes a 34.38 percent conversion rate that its own results box and Unbounce screenshot do not support, so the page shows the screenshot's figure. No measurement window is given for either.
Five people, from the pricing toggle to the API
The team on this project
- Project managerSajad
- DesignerVinay
- DeveloperSamriti
- DeveloperSamiya
- QABabar
A named account manager and a shared channel for the whole engagement. UK hours, which is the East Coast morning.
Three more SaaS landing pages with the form wired in
Want a page like this?
Send us the page you have, or the campaign you are planning, and what a lead is worth to you. You get a written read of what we would build, what we would test first, and a fixed price. Two to four weeks from kickoff to launch.
UK hours, which is the East Coast morning.