A quiz that finds the right cleaner.
ACTIVE makes eco-friendly cleaners for household appliances and laundry, from detergent to coffee maker cleaner, and wanted a new store that did more than list them. We built it on Shopify with a gamified quiz that asks about the shopper's appliances and recommends the products, a custom bundle builder with a discount attached, product videos, offers and customer reviews. Engagement and average order value went up.
- Quiz1 quizthat recommends the right cleaner
- BundlesCustombundle builder, with a discount attached
- Order valueHigheraverage order value after launch
- PlatformShopifystore, cart and checkout
- The store as built, and what it did.As published February 2026.
- Client
- ACTIVEEco-friendly appliance and laundry cleaners
- Sector
- Consumer productsB2C
- Platform
- ShopifyStore, quiz and bundle builder
- Scope
- Shopify store, quiz, bundle builderVideos, offers, reviews, navigation
- Measured
- February 2026As the case study reports it
A range of cleaners that needed a guide
ACTIVE sells a different cleaner for almost every appliance in the house. The new store had to do more than show them: it had to help a shopper find the right one, and give them a reason to stay.
A cleaner for every appliance, a shopper with one
ACTIVE's line runs from laundry detergent to coffee maker cleaner, each product for a particular appliance or laundry issue. A shopper arrives with one machine and one problem, and the store has to get them to the right product without making them read every listing.
A store that reflects the values too
The objective was a store that is easy to use and reflects ACTIVE's values of sustainability, quality and customer focus. That is a design brief as much as a build one: bold colour, clean typography and real customers on the page.
Reasons to stay, and reasons to come back
ACTIVE wanted a shopping experience that was engaging in itself, with personalised features to increase engagement and sales. The quiz and the bundle builder were in the brief for that reason: something for a shopper to do, and a saving for doing it.
A user-friendly e-commerce website that reflects ACTIVE's values of sustainability, quality and customer focus, with a product recommendation quiz and custom bundle creation to increase engagement and boost sales.The objective, as the case study states it
What we built into the store
Everything is built on Shopify, so the cart and the checkout are standard. The parts below are what make the store ACTIVE's rather than a template.
Tell it what you own, get the right cleaner
The gamified quiz asks the shopper about their appliances or their laundry problems and, from the answers, recommends the products that fit. It turns choosing into a short game rather than a search through listings, and it steers people to the products that are relevant to them, which is what moves the conversion rate.
Products with one clear action each
The main page shows the appliance cleaners with strong product photography and a clear action on each one, Buy Now or Add to Cart, so the range is easy to scan and easy to buy from. Quick links to products, best sellers and popular bundles sit alongside, so the store is simple to move around.
The products shown working, on the page
Videos show the cleaners in use in real machines, under a heading that puts ACTIVE's own figure, over 100 million tablets sold, next to the proof. Seeing the product work in a washer or a dishwasher does more for confidence than a paragraph of copy, and each video sits beside its product and an Add to Cart button.
Bundle deals and free shipping, in plain sight
Promotions are shown clearly rather than buried in a banner: bundle deals, free shipping and a Bundle and Save link straight into the quiz. A shopper about to buy one cleaner can see what it costs to add a second, which is how the bundle builder lifts the average order.
Real customers, with the product in their hands
The reviews section uses photographs of real customers holding the products, with the count of people who have switched to ACTIVE above them. For a new visitor it is the quickest answer to whether the products work and whether other people trust the brand, and it does that before they reach the checkout.
What the store did
The change in engagement, order value and repeat purchases is described in words; the case study, published in February 2026, gives no figures for it.
Tell it what you own and what you clean, and it returns the cleaners that fit, with a bundle built from the answers.
A custom bundle builder with a discount attached, which the study says lifted the average order value.
The case study says the quiz and the bundle builder increased engagement and average order value and encouraged repeat purchases, but gives no rate, count or period for any of it. The only number on the page is the client's own tablets-sold figure.
Five people, from the quiz to the checkout
The team on this project
- Project managerSajad
- Account managerAfriyaz
- DesignerIsrafil
- DeveloperAtul
- QAWefiya
A named account manager and a shared channel for the whole engagement. UK hours, which is the East Coast morning.
Three more systems that sell after the click
Want the plumbing done properly?
Tell us what you have, what it costs and what is not working. You get a written recommendation on which rung to fix first, and a fixed price for it. Everything we build is in your name from day one.
UK hours, which is the East Coast morning.