ACTIVE is a company specializing in eco-friendly and high-performance cleaning products for a variety of household appliances and laundry needs. Their product line includes everything from laundry detergents to coffee maker cleaners, all crafted with the environment and effectiveness in mind.
ACTIVE partnered with us to design and develop a new e-commerce website to enhance their online presence and shopping experience. Their goal was to create a platform that not only showcases their products but also offers a unique, engaging shopping experience for their customers.
To achieve ACTIVE’s vision, we developed a Shopify-based e-commerce website that incorporates several innovative features designed to engage users and boost sales. These features include:
We created a gamified product recommendation quiz that helps users find the right cleaning products based on their individual needs. The quiz asks customers about their appliances or laundry issues, and based on their answers, provides personalized product suggestions.
This not only makes the shopping process more engaging but also guides users toward the most relevant products, improving conversion rates.
The main page highlights various appliance cleaners with engaging product images and clear calls to action like “Buy Now” and “Add to Cart.” This showcases the diverse range of ACTIVE products in an easy-to-navigate format, making it simple for users to find and purchase what they need.
Videos are featured on the site to showcase the effectiveness of the products, with demonstrations of over 100 million tablets sold, showing their impact in cleaning various appliances. This adds credibility and transparency, helping customers feel more confident in their purchases.
The website displays special promotions, such as bundle deals and free shipping, clearly for easy access. This ensures that customers are aware of any discounts available, helping drive more conversions.
Real customer images and reviews are prominently displayed on the website, fostering trust and providing social proof. This helps reassure new visitors and builds credibility for the ACTIVE brand.
The website features bold, modern colors and clean typography, ensuring a visually appealing shopping experience that aligns with ACTIVE’s brand messaging. Quick links to products, best sellers, and popular bundles make navigation seamless and enhance user experience.
Built on the Shopify platform, the website is fully optimized for e-commerce functionality, ensuring smooth product browsing, seamless cart operations, and easy checkout.
Clear CTAs, such as “Build Bundle” and “Add to Cart,” encourage users to engage with the site and complete their purchases directly from the page.
The newly developed website has transformed ACTIVE’s online shopping experience. The gamified product recommendation quiz and custom bundle creation feature have significantly increased customer engagement and helped drive higher average order values.
By offering personalized product suggestions and savings opportunities, ACTIVE has enhanced its value proposition, building customer loyalty and encouraging repeat purchases.
