The address prefilled, and around 20 percent converted.
Affordable Health Coverage Today is a US health insurance provider that wanted a landing page visitors could complete faster. We built a custom page, with no third-party builder, that finds the visitor's location, prefills the zip code, state and city before they type, and passes every lead into their LeadPortal CRM through a Zapier webhook. The page converted at around 20 percent.
- Conversion20%conversion rate, as the study states it
- AddressPrefilledzip, state and city from the visitor's location
- CRMAutomatedevery lead into LeadPortal through a webhook
- The page as built, and what the study says it did.As published October 2023.
- Client
- Affordable Health Coverage TodayAffordable health insurance, US-based
- Sector
- InsuranceUnited States
- Platform
- Custom codeNo third-party page builder
- Scope
- Landing page, prefill, CRM webhookGeoTargetingWP, Ziptastic API, Zapier to LeadPortal
- Measured
- October 2023As the case study reports it
- Services
- Landing page designCase study · October 2023
Three address fields to type, and a CRM to reach
The client wanted a page that used what the browser already knows about the visitor, and one built without a page builder. Three things stood in the way.
Zip, state and city typed by hand
The form asked for the visitor's zip code, state and city. Affordable Health Coverage Today wanted those shown dynamically from the visitor's own location, so the form could be filled out quicker than usual and the first questions were already answered.
A lead portal with no Zapier integration
Every lead had to land in LeadPortal, the client's lead portal CRM. Zapier has no native LeadPortal integration and the documentation we had was limited, so there was no off-the-shelf way to get a form submission from the page into the CRM.
No page builder, and a lot of small details
The client wanted the page built without a third-party builder, and had a long list of small details to add to it. That ruled out the usual landing page tools, so the page, the prefill and the CRM link were coded by hand.
A way to show the visitor's location dynamically so the form could be filled out quicker than usual, with zip, state and city auto-filled, and the page integrated into their lead portal CRM.The brief, as the case study records it
What we built, from the visitor's location to the CRM
A plugin finds the visitor, an API fills in the rest of the address, and a webhook carries the lead to where the client's team already works.
The visitor's zip code, found and prefilled
The GeoTargetingWP plugin detects where the visitor is and, through its shortcodes, gives us their zip code. A short jQuery snippet writes that zip code into the form field before the visitor touches it, so that field is already answered when the page loads.
Two more fields filled from one API call
With the zip code known, the page calls ziptasticapi.com and passes it across. The response carries the matching state and city, and the same jQuery approach writes both into their fields. The visitor arrives at an address block that is already completed.
A custom webhook into LeadPortal
Zapier has no native integration with LeadPortal and the documentation was thin, so we built a custom webhook inside Zapier. It catches every field the form sends, name, contact details, address and the rest, and passes them to the CRM as a lead, so the client's team works from LeadPortal as before and nothing is retyped.
What the page did
The case study gives one figure, with no period, visitor count or source: the page converted at around 20 percent.
The page converted at around 20 percent, as the study puts it, with the address already filled in when visitors reached it.
The case study gives the conversion rate as around 20 percent and nothing else: no period, no visitor count and no figure for the form before the prefill. Treat it as the study's own summary of the page.
"A master of their craft"
Apexure is truly a master of their craft. We needed someone who would create us a landing page without using a third party builder. Apexure was able to handle it and exceeded every task I gave them no matter how big or small. There was a lot of little details that we wanted to add into our page that Apexure was able to implement with no problems. I would suggest Apexure to anyone needing any type of web design/development. Thank you again!
Three more landing pages with the plumbing underneath
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