The right companies started booking the call.
The Contractor Consultants place vetted talent with construction companies, but the homepage did not say so, and the wrong people were booking calls. We rebuilt it as a landing page: a video that explains the niche in the first screen, a 15-minute call as the one ask, a 60-day guarantee, reviews, a comparison table and FAQs, tested on Unbounce and rebuilt in HubSpot. Irrelevant leads fell and the quality of bookings rose.
- Homepage1 pagethe homepage rebuilt as a landing page
- LeadsFewerirrelevant enquiries, better appointment bookings
- Guarantee60-daymoney-back promise, on the page
- CRMHubSpotrebuilt there, wired to the CRM
- The page as built, and what the client reported.As published September 2024.
- Client
- The Contractor ConsultantsConstruction recruitment, vetted talent
- Sector
- RecruitmentRecruitment · Construction
- Platform
- HubSpotTested on Unbounce first
- Scope
- Homepage as a landing pageVideo, guarantee, comparison, FAQs, CRM
- Measured
- September 2024As the case study reports it
A homepage that brought in the wrong enquiries
The Contractor Consultants vet and place construction talent, from skilled trades to executives. The homepage did not make that clear, and people outside that market were booking appointments.
Nothing said construction, so nothing stood out
The homepage did not highlight the firm's focus on construction recruitment and did not separate it from general recruitment firms. A construction company landing on it had no quick way to tell that this was a specialist built for them.
Irrelevant leads booking the appointments
Because the message and the design were not aimed at construction companies looking to hire, people outside that audience were booking calls. Every one of those calls cost the team time and resources it could not get back.
A homepage doing a landing page's job
What the firm needed was a homepage designed like a landing page: one audience and one call to action that brings qualified construction companies to a booked appointment. That is a different job from the general-purpose homepage it had.
A new homepage designed like a landing page to clearly communicate their niche and drive qualified appointments from construction companies.The brief, as the case study states it
What went on the page, in the order it reads
Research into the construction recruitment niche came first and shaped every section. Then the page was built to say one thing to one audience and prove it.
A video that says who this is for
Research into the construction recruitment niche came first, to understand what the audience needs and what holds it back, and it shaped the content and the design. The hero then opens with a video explaining who The Contractor Consultants are, their focus on construction and how they differ from traditional recruitment agencies. The video pre-qualifies visitors, so only relevant leads go on to book.
One call to action: a 15-minute call
The whole page is built in a landing page style with one goal: schedule a 15-minute call. The call to action repeats down the page in the same words, the layout stays simple, and nothing competes with it. Every section below the hero exists to move a construction company towards that one booking.
A 60-day money-back guarantee, stated plainly
Hiring through an outside firm carries a risk for the buyer, and the page deals with it directly: a 60-day money-back guarantee with its own section, near the call to action. It is there to settle the risk question before someone books, and it is the plainest trust signal on the page.
Client testimonials and video reviews
Written testimonials from clients and video reviews showing success stories sit together in one section. They do a different job from the guarantee: the guarantee says the risk is covered, the reviews show that other construction firms have already used the service and got the people they needed. Together they let a visitor book with some confidence.
The Contractor Consultants against traditional recruiters
A comparison table sets The Contractor Consultants against traditional recruiters row by row, on speed of hiring, quality of talent and cost. It makes the case for a specialist in a form a visitor can take in at a glance, and it puts the difference the video describes into a table they can check.
Questions answered, then tested and moved to HubSpot
A FAQ section answers the common questions and concerns, reducing friction in the decision. The page was first built on Unbounce to test headlines, calls to action and layouts against each other and find the combination that produced qualified leads. Once it was performing, we rebuilt it in HubSpot and connected it to The Contractor Consultants' CRM.
What the client reported
The case study gives no conversion figures; it records fewer irrelevant leads, better quality bookings and the client's own words, as published in September 2024.
The promise on the page, with its own section. A page fact, not a result, because the case study gives no result figures.
Every call to action on the page asks for the same thing: a short scheduled call with the team.
The case study reports an increase in conversions, fewer irrelevant leads and better quality appointment bookings, but gives no rate, count or period for any of them. The two figures above are facts about the page, not results.
"Waseem did a great job"
Waseem did a great job; the team really enjoyed working with him!
Four people, from the Unbounce tests to the HubSpot build
The team on this project
- Team leadSajad Sheikh
- Project managerAfriyaz Maqbool
- DesignerVinay Rajput
- DeveloperFizail
A named account manager and a shared channel for the whole engagement. UK hours, which is the East Coast morning.
Three more pages built for one audience
Want a page like this?
Send us the page you have, or the campaign you are planning, and what a lead is worth to you. You get a written read of what we would build, what we would test first, and a fixed price. Two to four weeks from kickoff to launch.
UK hours, which is the East Coast morning.