More than half of the visitors enrolled.
Radicle Science runs clinical trials for natural products and needed 10,000 enrolled participants, with the traffic coming from social media. We took the page from requirements and wireframe to mockup, build, tracking pixels and a 30-point check before launch, then kept adjusting it on the data. One of the pages took 6,649 visitors and converted 3,443 of them, a rate of 51.78 percent.
- Conversion51.78%of visitors converted, one landing page
- Visitors6,649visitors to that page
- Conversions3,443conversions from those visitors
- Goal10,000enrolled participants, the target, reached
- One landing page and one campaign, as the numbers were reported.As published May 2023.
- Client
- Radicle ScienceClinical trials for natural products
- Sector
- Clinical trialsB2B · Research Services
- Published
- May 2023Landing page design
- Services
- Landing page designCase study · May 2023
Ten thousand participants to enrol from social traffic
Radicle Science runs clinical trials for natural products and needed volunteers at scale. The traffic would come from social media marketing; the page had to turn that into enrolments.
10,000 enrolled participants through one new page
The target was specific: 10,000 people enrolled in trials of natural products, and the new landing page was the route to it. Radicle Science asked us to design the page and to optimise it until that number was reached.
Social media visitors who had to be persuaded
The campaign relied on social media marketing to reach the target audience and encourage them to enrol. The page had to carry that from the first click to the sign-up, and it had to be measured so it could be improved.
Reach 10,000 enrolled participants through the new landing page.The objective, as the case study states it
From requirements to a page that kept improving
Agree the layout on paper first, build once, measure from launch, then change the page on what the data says.
The audience, the offer and the goal, written down
We worked closely with Radicle Science to gather detailed information about the target audience, the offer and the campaign goal before anything was drawn. For a trial enrolment page that matters more than usual: the offer is unfamiliar to most people, and the page has to explain it to someone who has just arrived from a social feed.
The layout agreed before the build
A wireframe came first, then a designed mockup, so the client could see the layout and the design of the page and comment on both before it was built. It is the step we would point to first: a solid wireframe and mockup before a line of the page exists is what the rest of the process was built on.
Built in a landing page builder, measured from launch
Once the design was final we built the page in a landing page builder and set up tracking pixels to capture both qualitative and quantitative data. That meant every later change to the page could be judged on what visitors actually did rather than on opinion.
A 30-point check before the page went live
The page went through a 30-point quality assurance checklist before launch, so the campaign traffic arrived at a page that had already been checked end to end rather than one being fixed while it was live. The launch is where the measurement starts.
Changed on real-time data, and more than one page
After launch the page was optimised on real-time data and feedback, and more than one version was designed over the campaign. The client's own note says the winner of the last campaign converted at 51 percent; the page in the numbers below converted at 51.78.
What the page did
Visitors, views and conversions for one of the pages we designed, as published in the case study in May 2023.
3,443 conversions from 6,649 visitors on one landing page. The client's own note puts the winner of the last campaign at 51 percent.
From 6,649 visitors and 8,015 page views on the page the numbers cover.
The target Radicle Science set at the start, and the objective the page helped it reach across the campaign.
The counts are for one of the pages we designed; the case study does not give dates, the spend behind the traffic or how many pages ran in total. It says the 10,000 participant objective was reached but not over what period.
"even with very tight deadlines"
Having worked with the Apexure team for several years, I can recommend them as an excellent freelancer. The team is keen in designing and maximizing conversion rates, as well as prompt in communications and support, always willing to help, even with very tight deadlines. Highly recommend!
Three more landing pages built the same way
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