Pre-launch pages, with the payment built in.
Agency 2.0 launches Kickstarter campaigns and has raised over $100 million for more than 500 products since 2010. It needed pre-launch landing pages that capture early interest and take a registration before a product goes live. We designed each page around its product on Agency 2.0's own WordPress theme and added WP Simple Pay, so backers could register for $1 or $5 through Google Pay or Apple Pay, and sign-ups rose across multiple campaigns.
- PagesMultiplepre-launch landing pages, three shown below
- Registration$1 or $5to register, taken through WP Simple Pay
- ConversionIncreasedconversion rate across multiple campaigns
- The pages as built, and what the case study says they did.As published August 2024.
- Client
- Agency 2.0Kickstarter campaign launch agency
- Sector
- CrowdfundingB2B · Crowdfunding
- Platform
- WordPressThe agency's own custom theme
- Scope
- Pre-launch landing pages, paymentsDesign, custom theme, WP Simple Pay
- Measured
- August 2024As the case study reports it
Pages that had to convert backers before launch day
Agency 2.0 runs the launch. The pre-launch page is where early interest becomes a registration, and every page had three jobs.
Turn early interest into a registration
Each page had to capture interest before the official product launch and turn it into a registration, so a campaign opened with backers already committed rather than starting from nothing on launch day.
Optimised for conversion rate from the first draft
Agency 2.0 wanted every page optimised for a high conversion rate. Clear calls to action, persuasive content and a layout that leads a visitor to the sign-up were part of the brief for every page, whatever the product.
A small fee, paid without friction
Pre-launch registration meant taking a small payment on the page. The process had to be smooth and simple, so that paying $1 or $5 to register lowered the barrier to entry instead of becoming one.
High-converting pre-launch landing pages for their clients, to capture early interest and generate registrations before the official product launch.The brief, as the case study states it
What we designed, and what we wired in underneath
Each page is different because each product is. The theme and the payment underneath are the same, which is what lets Agency 2.0 launch product after product.
A page designed around each product's selling points
We designed each landing page around its product's own selling points, with the attention on the elements that turn a visitor into a registered user. Mello, a high-speed charger that fits on a keyring, got a page that explains the benefit in one line and puts the order button in the first screen.
Built on Agency 2.0's own WordPress theme
The pages were built on a custom WordPress theme that Agency 2.0 had created, so they slotted into the agency's existing setup. That made each launch efficient to manage and kept the experience consistent from one product to the next. The Aviator, an electric cafe racer from Beachman, launched on the same theme.
Registration with a small fee, through WP Simple Pay
To take pre-launch registrations we integrated the WP Simple Pay plugin, with Google Pay and Apple Pay among the payment methods. Backers could pay a small fee, $1 or $5, during registration. A payment that small lowers the barrier to entry, and it lifted conversion rates on the pages.
Calls to action, copy and layout tuned to convert
Every page was designed with conversion rate optimisation in mind from the start. Clear calls to action, persuasive content and a layout that is easy to move through made visitors more likely to sign up or express interest, and the same principles carried across each product launch.
What the pages did
The case study reports the direction rather than the figures, as published in August 2024.
A small fee taken on the page through WP Simple Pay, with Google Pay and Apple Pay, which the study says lifted conversion rates.
Each launch page on Agency 2.0's own WordPress theme, so a new product means a new page, not a new build.
The case study says sign-ups and registrations rose substantially and that the conversion rate increased across multiple campaigns, but it gives no percentages, counts or period, so none are claimed here. The $100 million and 500 products are Agency 2.0's own record, not this project's result.
"attention to detail"
Apexure's customer service and attention to detail have been so impressive.
Five people, design through to GTM and GA4
The team on this project
- Team leadWaseem Bashir
- Project managerAfriyaz Maqbool
- DesignerVinay Rajput
- DeveloperKhadeem Yaseen
- GTM and GA4Samriti Chandel
A named account manager and a shared channel for the whole engagement. UK hours, which is the East Coast morning.
Three more landing pages built to convert
Want a page like this?
Send us the page you have, or the campaign you are planning, and what a lead is worth to you. You get a written read of what we would build, what we would test first, and a fixed price. Two to four weeks from kickoff to launch.
UK hours, which is the East Coast morning.